This document is a research proposal submitted by Ekta Singh to Dr. Upinder Dhar at Shri Vaishnav Vidyapeeth Vishwavidyalaya. The proposal aims to study the effectiveness of radio advertisements on the purchase behavior of urban commuters. If approved, the proposal would fulfill an assignment requirement for Ekta Singh's Ph.D. degree in management from the Faculty of Management Studies at Shri Vaishnav Vidyapeeth Vishwavidyalaya.
This document is a research proposal submitted by Ekta Singh to Dr. Upinder Dhar at Shri Vaishnav Vidyapeeth Vishwavidyalaya. The proposal aims to study the effectiveness of radio advertisements on the purchase behavior of urban commuters. If approved, the proposal would fulfill an assignment requirement for Ekta Singh's Ph.D. degree in management from the Faculty of Management Studies at Shri Vaishnav Vidyapeeth Vishwavidyalaya.
This document is a research proposal submitted by Ekta Singh to Dr. Upinder Dhar at Shri Vaishnav Vidyapeeth Vishwavidyalaya. The proposal aims to study the effectiveness of radio advertisements on the purchase behavior of urban commuters. If approved, the proposal would fulfill an assignment requirement for Ekta Singh's Ph.D. degree in management from the Faculty of Management Studies at Shri Vaishnav Vidyapeeth Vishwavidyalaya.