Kathmandu University School of Management

Internship Report

Title of the project: Media Internship at IMS Investment Management

Services (IMS) Pvt. LTD
As part of the requirement for MBA Programme
Internship Programme Code:

Internship Employer

IMS Investment Management Services (IMS)

Work Supervisor: Sandeep Bikram Rana

Intern
Manish Sigdel
KU Regn No: 022967-17/Roll No.17131/MBA Fall 2017

September 27, 2019

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DECLARATION

I hereby declare that this internship report, submitted to Kathmandu University

School of Management for the partial fulfillment for the Masters of Business
Administration is my original work on the basis internship experience at Citizen Life
Insurance Company that started on 24th June, 2019 and ended on 24th September
2019.

I also declare that this project report has not been previously submitted to any other
university.

Manish Sigdel
Degree Candidate
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CONFIRMATION LETTER
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ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor. Without
their active guidance, help, cooperation & encouragement, I would not have made
headway in the report. First of all, I would like to acknowledge Kathmandu
University School of Management (KUSOM) for providing us the opportunity to
allow us to perform a practical field work.

I am extremely thankful and pay my gratitude to my Supervisor Ms. Roshee

Lamichhane Bhusal for her valuable guidance and support on completion of this
internship. I am ineffably indebted to Mr. Sandeep Bikram Rana, Managing Director
of the IMS Investment Management Services (IMS), and the employees of IMS
company for their continuous support.

At last but not least gratitude goes to all of my friends who directly or indirectly
helped me to complete this report. Any omission in this brief acknowledgement does
not mean lack of gratitude.

Manish Sigdel
Degree Candidate
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EXECUTIVE SUMMARY

IMS Investment Management Services Pvt. Ltd. (IMS), one of the leading service
providers in the field of Capital Market in Nepal. It runs a comprehensive financial
website named sharesansar.com, conducts various stock markets training program
and provides financial software solution targeting all individual and institutional
clients. During the period of internship, I performed data transcription, research
based content writing and interacting with possible clients of SS Pro. The duration of
three months in IMS as an intern was very pleasant and full of learning for me.
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TABLE OF CONTENTS

DECLARATION ........................................................................................................... 2

CONFIRMATION LETTER ......................................................................................... 3

ACKNOWLEDGEMENT ............................................................................................. 4

EXECUTIVE SUMMARY ........................................................................................... 5

TABLE OF CONTENTS ............................................................................................... 6

LIST OF FIGURES ....................................................................................................... 8

LIST OF ACRONYMS ................................................................................................. 9

CHAPTER 1: INTRODUCTION OF THE COMPANY ............................................ 10

1.1 Brief History of Company ............................................................................... 10

1.2 Vision Statement .............................................................................................. 10

1.3 Mission of the Company .................................................................................. 10

1.4 Product ............................................................................................................. 10

1.5 Services ............................................................................................................ 11

1.6 Area of Operation and Job Profile ................................................................... 11

CHAPTER 2: EVALUATION OF FUNCTIONAL DEPARTMENT AND

STRATEGY OF THE COMPANY ............................................................................. 13

2.1 Introduction to Department .............................................................................. 13

2.1.1 Operational Department ................................................................................ 13

2.1.2 Media Department ......................................................................................... 13

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2.1.3 IT Department ............................................................................................... 13

2.1.4 Human Resource Department ....................................................................... 14

2.1.5 Training Department ..................................................................................... 14

2.2 Management Process/ Structure ....................................................................... 14

2.3 Corporate Level Strategy ................................................................................. 15

2.4 Business Level Strategy ................................................................................... 16

2.5 Assessment of Organization’s Objectives and Strategies with Future Outlook

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CHAPTER 3: REFLECTION OF INTERNSHIP ....................................................... 19

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LIST OF FIGURES

Figure 1: Management Structure.......................................................................................... 14

Figure 2: Business Level Strategy of the company.............................................................. 16

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LIST OF ACRONYMS

BOD: Board of Directors

IMS: Investment Management Services

IT: Information Technology

KUSOM: Kathmandu University School of Management

NEPSE: Nepal Stock Exchange

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CHAPTER 1: INTRODUCTION OF THE COMPANY

1.1 Brief History of Company

IMS Investment Management Services Pvt. Ltd. was established on 7th

March, 2011 under the Company Act 2063. It runs a comprehensive financial
website named sharesansar.com. It is the one of the leading English online financial
portal of Nepal. IMS also conducts various stock markets training program and
provides financial software solution targeting both individual and institutional
clients. The training includes Fundamental or Basic training and Technical Analysis
training. It is a pioneer in providing all financial information required for investment
in Nepal.
The company's principal activities consist of providing all the research and
administrative works that are required for investing in the Nepal Stock market for its
Corporate and Individual clients on a personalized note.

1.2 Vision Statement

“Become a number one financial information provider in Nepal”.

1.3 Mission of the Company

IMS works towards providing up to date and in depth financial information.

It remains committed to fundamental principles: Integrity, Service and Performance.

1.4 Product

IMS has developed powerful Nepali stock market analyzing software called
SS Pro. SS Pro includes numerous features like portfolio tracker, live chart analysis,
watch list, investment worth calculator, broker analysis, fundamental and technical
analysis, market analysis, etc. This software is targeted at both big and small
investors to help them make informed investment decisions. This software can be
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accessed via pro.sharesansar.com. The dedicated team at IMS is consistently

working on improvising with the software and provides regular updates with new
added features.

1.5 Services

IMS also conduct various stock markets training program. The training
includes both indepth fundamental and technical trainings. These training focuses on
equipping the participants in the stock market with knowledge of the overall stock
market to make an informed investment decisions. They also provide knowledge
about when to enter and exit the market. These trainings are targeted towards
investors, bankers, financial professionals, students, portfolio managers etc.

1.6 Area of Operation and Job Profile

During the period of internship, I was placed in Research and Media

department. I worked under the direct supervision of Mr. Sandeep Bikram Rana,
managing director of IMS. This department is responsible for publishing financial
news and information, analysis, corporate news, interviews and exclusive stories of
the listed companies and of overall economy that helps the users to make the right
decision on their various financial needs.
During the orientation of internship Mr. Sandeep clarified our job roles. We
were given three main tasks of data transcription, research based content writing
related to different financial related matters and increasing client base for the
company. Listed companies published their report on a monthly basis (primarily
mutual funds) or quarterly basis. Since I joined the team during the month of June
which is almost the end of financial year, companies had started publishing their
financial reports .Based on that report, I transcribed data in the prescribed format
which will be fed into SS Pro software through database management and will be
used for various data based analysis.
Similarly, on the basis of information gathered from the financial report of
the companies and various other sources like NRB, NEPSE etc, I also drafted
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various data based articles for ShareSansar. Some of the stories that I drafted were
on company overview, including their introduction and financials;11months progress
of commercial banks and development banks; NEPSE performance during each
PM’s tenure; calendar anomalies in Nepali stock market. Similarly, I also contacted
number of possible clients of SS Pro to persuade them to use the software by
explaining them the useful features of the software and providing them with free
demo.
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CHAPTER 2: EVALUATION OF FUNCTIONAL DEPARTMENT AND

STRATEGY OF THE COMPANY

2.1 Introduction to Department

IMS Investment Management Services (IMS) has different functional

departments. These departments include: Operational department, Media/Research
department, IT department, Human Resource department and Training department.
The various functional activities are explained below:

2.1.1 Operational Department

All the operational functions of the company are handled by all three
founders, Mr.Sandeep Bikram Rana, Mr. Rachit Agrawal and Mr. Sagun Shakya.
Daily operations includes interaction with team members, customers and corporates,
decision making and so on.

2.1.2 Media Department

Media department is one of the major departments of the company. This

department is headed by Mr. Sandeep Bikram Rana, MD of the company. This
department is responsible for research and publication of all the financial and stock
market data, exclusive interviews, stock market news and investment opportunities
data available to the investors.

2.1.3 IT Department

IT department of the company is handled by Mr. Sagun Shaykya. This

department is responsible for designing the display of various contents on website of

the company. Likewise, this department also works for regular upgrading and
updating of the SS Pro, a web based software.
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2.1.4 Human Resource Department

This department manages all the human resources of the company. Accounts,
clerical & compliance and reception and support works are managed by this
department.

2.1.5 Training Department

This department focuses on providing quality on fundamental and technical

training services to investors, bankers, financial professionals, portfolio managers,
students and so on. Similarly, they also provide consulting services to both corporate
and individual clients on personalized note.

2.2 Management Process/ Structure

The organization structure of Investment Management Services is shown

below. Here, IMS has 4 different operations. One of them is Sharesansar.com. It is
the no. 1 online financial portal of Nepal. IMS also develops software.
haresansar.com, Portfolio tracker, and Margin Pro are some of the software
developed by IMS. It has also been providing brokerage services through a broker,
Creative Securities (Broker No. 40). It has now launched a Merchant Bank namely,
Aakash capital.

Figure 1: Management Structure

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2.3 Corporate Level Strategy

Corporate level strategies are formulated by the top level management to

gain a competitive advantage through the selection and management of a mix of
businesses. The purpose of this strategy is to maximize the profitability and maintain
financial success in the future. Several corporate level strategies includes:
Integration, Intensive, Diversification and Defensive strategies.

Among different types of corporate level strategies, IMS has followed

diversification strategy to expand its operations by adding markets and services to
the existing business. Diversification strategies involve concentric, horizontal and
conglomerate diversification, among which the company is using concentric
diversification. It is because the company is adding new but related services in its
business line. The stock market industry has slow growth in the country. In order to
capture the untapped area of the industry, IMS is adding new but related services. In
addition to Sharesanar.com, which provides complete financial information to the
investors, the company has added merchant bank namely, Aakash capital, providing
brokerage services through a broker Creative Securities and conducting training
services (both fundamental and technical) for its individual and corporate customers.
From these diversifications, the company is benefiting through transferring of core
competencies, sharing activities, and blocking competitors through multipoint
competition.

Likewise, the company in order to maintain competitive position in the

financial market regularly upgrades and updates its software that publishes financial
news. It has maintained wide coverage in social media platform. It publishes
exclusive stories, interviews, corporate coverage and various research analyses on a
regular basis and keeps investors up to date on financial and stock market activities.
It also organizes and participates in various financial awareness programs to make
people aware of stock market of Nepal.
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2.4 Business Level Strategy

Business level strategy is a master plan that strategies the detailed actions to
be taken to provide value to customers and gain a competitive advantage by
exploiting core competencies in specific, individual product or service markets.
There are five generic strategies that firms may choose to compete across a broad
market or a focused market. They are: Cost leadership, differentiation, focused cost
leadership, focused differentiation and integrated cost leadership/differentiation.

Figure 2: Business Level Strategy of the company

Among these various strategies, IMS is following differentiation strategy as

business level strategy. It is focusing on providing its services to broad range of
people including bankers, traders and investors, financial professionals, institutional
investors, portfolio managers, students, etc. The company has differentiated itself
with ShareSansar.com the most dependable financial web platform for all financial
news and information in Nepal. Presently, it is the only updated and dynamic
website covering the entire major aspects of capital market of Nepal.
ShareSansar.com has also lunched SS Pro which provides digitalized financial
reports of every company of every sector, in-depth market analysis tools, broker
analysis tools, comprehensive mutual funds analytics, Nepal’s first market
confidence meter and many other investment tools.
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Likewise, the company is actively providing stock market training

(fundamental and technical training) to the stock market investors of Nepal. The
company is pioneer in technical training in Nepal. In addition to this, it is also
providing brokerage services through a broker, Creative Securities to investors.

2.5 Assessment of Organization’s Objectives and Strategies with Future

Outlook

IMS has determined some of the objectives to accomplish the mission in today’s
competitive, complex and dynamic environment. These objectives are:
 To cater all the major stakeholders of financial market under one platform.

 To provide up to date and in-depth financial information to our clients.

 To find ways and means to ensure customer satisfaction through the use of
Information & Technology of 21st Century.
 To provide a conductive work environment and creating opportunities of
growth and development for our stakeholders.
 To make alliances with various likely minded institutions for the growth and
development of the Capital market of Nepal.

IMS is promoted by experienced, motivated and dedicated group of people who

comes from different service oriented and financial sectors having strong IT
background. It is providing its customers with the correct, relevant, and up to date
and in depth information to help them informed investment decisions. It is running a
financial web portal ‘ShareSansar.com’ which covers all the financial news and
information, analysis, corporate news, interviews and exclusive stories of the listed
companies and of overall economy. In addition to this, the company is pioneer in the
country in the field of providing fundamental and technical training to the various
groups of people like investors and traders, students, bankers, portfolio managers,
etc. It is regularly providing consulting services to its various clients. It has also
developed web based software called ‘SS Pro’ which provides all the investment
tools and techniques to its investors. So, the company is trying to cover every
segment of the financial industry by satisfying all its clients with up to date and
relevant information and adding on its vision to become number one financial
information provider in Nepal.
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However, the company is focusing less on turnover of employees and

promotional activities of the company’s products and services. Since, employees are
the valuable assets of the company; it should focus its attention on strategies on
retaining valuable employees. With the unique products and services, strong
promotional activities, dedicated and motivated employees and experienced
managing people, the company will get an easy way on achieving its vision.
 CHAPTER 3: REFLECTION OF INTERNSHIP

Internship is the period where an intern not only gets to experience the work
culture and environment in an organization but also gets to expand their horizon of
knowledge. While joining the team of IMS, I had expected to enhance on my
academic knowledge while working directly with the team that is working on the
financial horizon from half a decade. Also, I was willing to contribute the best of
my abilities to the team and company. I was working under the supervision of Mr.
Sandeep Bikram Rana, managing director of the company. He is one of the well-
known subject matter expert in financial sector. Working under his supervision, I got
to broaden my knowledge relating to the banking as well as other financial sectors.

The working environment of the company was very different from the one I
last worked with. My previous company was large IT company in Bangalore, which
means there was clear hierarchy and procedures that I needed to follow. Everything
was systematic and was bureaucratic. However, in IMS the working environment of
the company was very friendly. It was mostly like a start-up set up. As the company
was small in size, the flow of information was direct among the employees and top
level people. The top level executives, i.e. MDs, directly interacted with the
employees and assisted in the work by directly visiting their workstations.
Employees could even approach the directors in their cabins and take advice from
them. There was high respect for each other’s work and appreciation was given
where it is due.

During internship, as aforementioned, I was given three major tasks. First,

during the data transcription I got opportunity to get familiar with various heads of
financial reports across sectors like BFIs, Insurance, Hotels, Mutual funds and alike.
Understanding each heading was helpful in analyzing company’s performance.
Academic knowledge was helpful in performing the analysis. The indicators
analyzed were Reserves, operating profit, net profit, EPS, net worth, price earnings
ratio, dividend capacity of major companies.
 The internship period was not only helpful in recalling the financial concepts
but also in understanding the capital market better. Being a naïve investor myself, I
was keen to learn about the market from a much deeper sense. During the tenure, I
got to observe the market movement and how each information that floats in the
market affects the investors’ perception. Drafting some stories regarding the
performance of stock market has also increase my interest towards the Nepali capital
market. I also used to interact with the employees of IMS regarding the market
performance and discuss which stocks are good to buy and which are a good sell
options. I also helped few workmates understand how NEPSE Trade Management
System (TMS) works.

In addition to developing my financial knowledge and market skills, I also

developed my interpersonal skills. Frequent interaction with employees and MDs of
the company boosted up my confidence to put forward my ideas during interactions.
Also being involved in communication with potential customers of SS Pro software, I
learnt to influence people and persuade them.

To conclude I can say that this internship at IMS has helped me grow
personally and professionally. I was able to enhance my personal, academic and
professional skills. The main thing I need to work out is boosting my confidence
level and I believe that with time and more experience I will achieve that too.