DISSERTATION REPORT

ON

“FINAL PROJECT REPORT ON A STUDY ON RETAIL

BANKING WITH SPECIAL REFERENCE - YES BANK”
Submitted in the partial fulfilment of requirement for the Award of Degree of

MASTERS OF BUSINESS ADMINISTRATION

2015-2017

AMITY GLOBAL BUSINESS SCHOOL CHANDIGARH

PROJECT GUIDE: SUBMITTED BY:

DR. NEHA GUPTA ROHIT KUMAR

ENR. NO. A30701915057

 DECLARATION

I , Rohit Kumar student of Amity Global business School,Chandigarh declare that I have completed the Project

work titled “A Study On Retail Banking With Special Refrence To Yes Bank” as a part of my academic

fulfillment. This information contained in his project work is true and original to best of my knowledge and belief.

Rohit Kumar

M.B.A (2015-2017)

Enrollment No – A30701915057
 ACKNOWLEDGEMENT

I would like to express my heartfelt thanks to many people. This dissertation is an effort to
contribute towards achieving the desired objectives. In doing so, I have optimized all available
resources and made use of some external resources, the interplay of which, over a period of time,
led to the attainment of the set goals.

I take here a great opportunity to express my sincere and deep sense of gratitude to my
esteemed faculty Dr Neha gupta for giving me an opportunity to work on this project. The
support & guidance from sir, was of great help & it was extremely valuable.

I also express my sincere thanks to all the people who, directly or indirectly, contributed in
time, energy and knowledge to this effort.
 CERTIFICATE

Certified that Ms. has done Dissertation under my guidance, the work entitled “Study Of Retail

Banking With Refrence To Yes Bank”, is her original research work done under my guidance for

the degree of Master’s in Management.

Certified that this work is suitable for submission for partial fulfillment of the requirement of

MBA Degree.

Date: (Dr. Neha Gupta)

 CONTENTS

A. Executive Summary
1-2
B. Introduction to the concept
3-7
C. Industry profile
8-10
D. Company profile
11-41
F. Research Methodology
42-44
Sampling Technique – Sampling Unit, Sample Size and
45-47
Limitations to the study
48
G. Data Analysis and Interpretation
49-70
H. Summary of findings
71-72
I. Suggestions
73-74
J. Conclusions – Future Growth
75
K. Learning Experience
76
L. Annexure
77
i) Financial Statements
78
ii) Questionnaires
84
(iii) Bibliography
86

IF YOU NEED THIS PROJECT PLEASE CONTACT:

CHAUHAN BROTHERS: 9855017625, 9217825228