PPC- PAY PER CLICK

1. PPC is a fully payment based advertising method.

2. In PPC advertisers pay money for every click, click by

visitors.

3. We can it a buying method for advertising.

 CONTENT
● The role of a PPC specialist
● The role of a PPC specialist
● Skills Of A PPC Specialists
● Understanding the physiology of PPc
● How to manage your PPC campaign
● PPC keyword research
● Putting all it together
● Career tips for a Pro
● What is google ads
 The role of a PPC specialist

Main role of a PPC specialist is a manage Pay Per Click

advertising campaign as strategies, google ads, seo etc.

1. Keyword research
2. Landing page design
3. Trending watching
 Skills Of A PPC Specialist

There is many skills required but in all of than the most

important is creative mind set.
1. Analytical
2. Organization & Time management
3. Technical Expertise
4. Creativity
5. Customer understanding
Understanding the physiology of PPC

● A PPC specialist know the importance of physiology

language in PPC. it will help you to getting customers
and target for your ads.
● This will be helpful to know that how to say and what to
say it perfectly.
● The art of persuasion helps you that how to trigger the
emotions to get result.
How to manage your PPC campaign

Once you create a campaign than you have to manage it

properly. So can do something like...
● Add PPC keywords
● Add negative keywords
● Split ppc keywords
● Refine ppc keywords
● Review costly ppc keywords.
 PPC keyword research

This is most important to use correct and effective

keywords.

Effective keywords should be

● Relevant
● Exhaustive
● expansive
 Putting all it togather

By Sarandrea, “the combination … can be very

challenging to work with but can also be a very
fulfilling puzzle,not in least part because ppt is so
metric driven.
 Career tips for a Pro

● According to the digital marketing you have to

learn the ropes of Google ads and bing ads also.
● These two systems are enough for your job
confirmation.
● PPC is a career for whom who are to be fail and
ready to learn new thing and have creative mind
set.
 What is google ads

Google ads knows as Google adwords.

Google ads allows advertiser to show advertise ads
on all search engines as google, bing, yahoo and all.
This is top most popular ads platform system for
both views, according to visitors and also according
to advertisers.
Contact information
Address-
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indore, 452001
Contact-
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9111333444
Email
info@iiceducation.in
Indore institute of computer education

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