There are four levels of products.

These are;

 Core benefit
The fundamental need or want that a customer satisfies when they buy a product.
 General level
The basic version of the product made up of only those features necessary for it to function.
 Expected level
The set of features that a customer expects when they buy a product.

 Augmented level
The extra features or services that help differentiate a product from its competitors.

Augmented
benefit

Expected
benefit

General
benefit

Core benefit

Figure no. 1
According to figure no. 1 we have benefits that a customer expects written as under;
Core benefit:
Relieve hunger.
General benefit:
Fiber and protein, carbohydrates, starch, nutrition.
Expected benefit:
1. Low fat snack, flavors and taste.
2. Greeting service.
3. Environment.
Augmented benefit:
1. Huge flavor variety.
2. Discount packages for future purchase.
3. Mini popcorn packets at first visit.
4. Live playing of musical instruments.

There are four types;

1. Convenient product
A product which a consumer normally buys without any comparison.
2. Shopping product
A product where a consumer compares attribute such as price, quality etc.
3. Specialized product
A product with unique identification and brand identity.
4. Unsought product
A product which a consumer does not normally considers to buy.
 Our product is a Specialized
product
Because it does not target huge
market, does not have a low cost, not
consumed on daily basis and available
only in the own outlet.
We have upgraded the routine corn
business.

Figure no. 2

PLC stage
Our product is in the Introduction stage of PLC. There is not a big competitor in this industry as in
Pakistan there are only road side stalls for corn and not any brand selling corn in proper outlet.

A factor that differentiate a product from its competitors such as low price, good quality, first
ever product of its kind etc.
Point of differentiation
 Our corn products are easy on your teeth and stomach.
 We are unique because we offer to deliver it to your house in 1 hour.
 We are unique because we have found an unusual angel to offer a snack that is healthy
for us with a real butter taste.
 We are unique because our product is a gluten-free product.
 We are unique because we offer you a calm sitting place to enjoy our amazing flavors of
corn with a music running in the background for you to relax and eat.

Point of parity means the similarities with the competitors. My business shares the common
point with my competitors is the corn itself. They are selling a corn so am I.
Related risks
There are four main risks involved;
1. Financial risk
The product is not worth the price paid.
2. Social risk
The product results in embarrassment from others.
3. Psychological risk
The product affects the mental well-being of the user.
4. Functional risk
The product does not perform up to expectations.

Risk Mechanism
Risk level involved in my product

Risks High (99.9%) Moderate Low (33.3%) No risk

(66.6%)
Financial 
Social 
Psychological 
Functional 
Table no 1.1

Why?
Financial risk
Low risk because few people might think that they can enjoy the corn from a roadside stall and
may not be happy paying for the brand facilities.
Social risk
No risk because it’s an eatery and people won’t find any embarrassment consuming it. It’s a
healthy snack.
Psychological risk
There is a low risk because mostly people enjoy eating this especially in rainy weather but some
might not like the taste or flavor. Also seasonal changes may add to the product consuming
preference.
Functional risk
The product has no harm effect we serve it fresh. No expiry product is served or used.

Manual instructions to use this product

 Consume it in one day.
 Do not expose to sun.
 Do not liter.
 Handle with care.
 Use scissors to properly cut the packet.

Loyalty is a devotion of faithfulness to a person or a company.

Loyalty programs are structured marketing strategies designed by merchants to encourage
customers to continue to shop at or use the services of businesses associated with each program.
These programs exist covering most types of commerce, each one having varying features and
rewards-schemes.

Loyalty programs offered

There are some loyalty programs that my brand offers to my loyal customers. These are;

 Multi-tiered programs
Tier 1 (3 visits): a free drink.
Tier 2 (6 visits): a free side item.
Tier 3 (9 visits): a free birthday side.
Tier 4 (12 visits): a free full meal.

 Improving lives program

For each 7 transactions by a customer, we will donate a free meal to a homeless shelter. This
may display that your values align with the values of your customers and help in building brand
loyalty.