ANNEXURE-A “Questionnaire”

Name: _________________________________ Date: _____________

Location: ______________________________

The purpose of this questionnaire is to help improve the retail structure in Faisalabad,
especially store layouts, merchandize display, floor space etc. Your cooperation in
responding to this questionnaire will result into bringing valuable changes which will
improve the retail structure and operation.

Research Study being conducted by: Muhammad Abdul Basit | Zeeshan Yousaf
(GC University, Faisalabad)

Please mark (×) in appropriate box.

AGE IN YEARS
18-29 Years
30-40 Years
41-55 Years
56-65 Years and above
GENDER
Male
Female
HIGHEST QUALIFICATION
Matriculation
Intermediate
Graduate
HOW OFTEN DO YOU GO TO SHOPPING IN A MONTH?
Once a Week
Twice a Week
Thrice a Week and above
To what extent do you agree or Strongly Disagree Uncertain Agree Strongly
disagree with statement that describes Disagree Agree
the quality of the following services
provided by convenience stores.
I find the product assortment adequate?

I encounter problem with merchandize

display in this store?
I find the Asile Width Adequate?

The ventilation system is satisfactory?

The staff has positive attitude towards

shopper?
The staff is knowledgeable about
merchandise assortment and
display
The store provides appropriate lighting?

The store can handle a lot of people?

There is lack of direction signs to

merchandise.

The merchandise of related products are

not shelved together

There is lack of assistance from staff

The store is badly designed

FROM THE RESPONSES MADE ABOVE, WOULD YOU SHOP AGAIN AT

CONVENIENCE STORES?
Yes

No

WITH REGARD TO THE STORE ENTRANCE AND EXIT POINTS, CHOSE ONE
THAT MATTERS MOST TO YOU?
Different entrances e.g. south & east serving as both entrance and exit points.

One separate entrance and one separate exit point.

One big entrance serving as both entrance and exit points.

One narrow entrance serving as both entrance and exit point.

WHAT DO YOU CONSIDER AS THE BEST COMPONENT OF A GOOD STORE

LAYOUT?
Good store entrances

Good merchandise display

Store appearance

Easy accessibility

DO YOU HAVE ANY SUGGESTIONS TO IMPROVE SERVICE AT

CONVENIENCE STORES?
Yes

No

Thank you for your valuable time and participation.