DEDICATION

We would like to dedicate our research report to our beloved parents, respected teachers
and loved ones because what we are today is only due to their prayers and support.

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 DECLARATION

We the undersigned solemnly declare that the research report “IMPACT OF RETAIL
DESIGN & LAYOUT ON CONSUMER’s MIND” submitted by us is based on our
own work carried out during the course of our study under the supervision of Mr. Rana
Ahsan Zubair (Lecturer- Dept. of Business Administration, GCUF). We assert the
statements made and conclusions drawn are an outcome of my research work. We further
certify that:

I. The work contained in the report is original and has been done by us under the
general supervision of our supervisor.
II. The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or any other University of Pakistan or
abroad.
III. We have followed the guidelines provided by the university in writing the report.
IV. Whenever we have used materials (data, theoretical analysis, and text) from other
sources, we have given their details in the references.

MUHAMMAD ABDUL BASIT

2014-GCUF-07670

___________________________

ZEESHAN YOUSAF

2014-GCUF-04188

___________________________

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 CERTIFICATE BY SUPERVISORY COMMITTEE

To
The Controller Examination,
Government College University,
Faisalabad.

We, all the supervisory committee, certify that the contents and form of research project
submitted by MUHAMMAD ABDUL BASIT Registration No. 2014-GCUF-07670 and
ZEESHAN YOUSAF Registration No. 2014-GCUF-04188 have been found satisfactory
and in accordance with the prescribed format. We recommend it to be processed for the
evaluation by Examiner for the award of degree.

Supervisory Committee:

Project Supervisor Name __________________________________________

Signature ____________________________________

Member Name __________________________________________

Signature ____________________________________

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 ACKNOWLEDGEMENTS

All praises and thanks from deepest core of our heart are for the ALMIGHTY ALLAH,
the beneficent and the merciful, whose blessing enables us to complete this research
report. With all the love we have in our heart and soul, with all respect we have in our
mind and we praise for the great personality of the world HOLY PROPHET
MUHAMMAD (PBUH), the city of knowledge, torch of guidance who has guided his
followers to the knowledge from cradle to grave. We are pleased to present this research
report on “IMPACT OF RETAIL DESIGN & LAYOUT ON CONSUMER’s
MIND”. We are very thankful to every person that enables us to present this report which
is result of our hard work, struggle, determination & delegation to present it up to the best
of its requirements. We wish to acknowledge a lot of people for their valuable
contribution in this research work. We are certainly indebted to Prof. Dr. Hazoor
Muhammad Sabir (Dean Faculty of Economics and Management Sciences), Dr.
Muhammad Abrar (Director Lyallpur Business School), Dr. Shahid Tufail
(Chairperson Dept. of Business Administration) and Dr. Rizwan Shabbir (Incharge
Division of Marketing, LBS) for providing us such a great chance to learn and enhance
our research skills. We would like to extend our gratitude to Mr. Rana Ahsan Zubair
(Research Supervisor), who have guided and help us at every step to complete our
research successfully. We could not forget his affectionate supervision and knowledge
which he contributed to work in a multitude of ways. We would also like to thank Mr.
Hafeez Ahmad Javed (Area Operations Head – First Micro Finance Bank), Mr.
Kamran Basharat (General Manager – Masood Textiles), Mr. Asif Malik (METRO
Faisalabad), for providing full co-operation and time for all the guidance required for the
completion of this research report. There is no doubt that under their guidance we felt
very comfortable & confident to get through all of technical aspects of research.

Last but not the least, we express our admiration to our parents, siblings and loved ones.
It was only due to their moral support that enables us to complete our task efficiently and
proficiently. May ALLAH bless us all (Aameen)!

MUHAMMAD ABDUL BASIT | ZEESHAN YOUSAF

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 TABLE OF CONTENTS
1. INTRODUCTION 01
1.1. Background ….
1.2. Problem Definition ….
1.3. Research Objective ….
2. PRELIMINARY DETAILS 02
2.1. Literature Review ….
2.2. Relevant variables and their relationship ….
2.3. Theoretical Framework/Hypothesis Formulated ….
3. RESEARCH DESIGN 18
3.1. Type and Nature of Study ….
3.2. Sampling Design ….
3.3. Data Collection Method ….
3.4. Data Analysis Technique Used ….
4. RESULTS 19
4.1. Descriptive Results ….
5. DISCUSSION 27
6. CONCLUSION 28
7. REFERENCES

ANNEXURES

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 LIST OF TABLES
 Table 1.3 “Location of Stores”
 Table 4.1.1 “Response Ratio”

LIST OF FIGURES

 Figure 2.2.1 “S-O-R Model of Consumer Retail Purchase Behavior”

 Figure 2.2.4 “Factors impacting Micro-marketing Merchandizing”
 Figure 2.2.5 “Dominant Motivational Patterns behind Shopping”
 Figure 2.2.10 “Framework for Integrating High Performance Work Practices”
 Figure 2.2.11 “ Environmental stimulation on Impulse Purchasing”
 Figure 4.1.2.1 “Age of Respondents”
 Figure 4.1.2.2 “ Gender of Respondents”
 Figure 4.1.2.3 “Educational level of Respondents”
 Figure 4.1.2.4 “Frequency of Shopping”
 Figure 4.1.2.5 “Adequacy of Product Assortment at convenience stores”
 Figure 4.1.2.6 “Encountering problem with merchandizing display”
 Figure 4.1.2.7 “Adequacy of Asile Width”
 Figure 4.1.2.8 “Adequacy of Floor Space”
 Figure 4.1.2.9 “Level of satisfaction about store ventilation system”
 Figure 4.1.2.10 “Staff knowledge about merchandizing assortment and display”
 Figure 4.1.2.11 “Store Crowd Density”
 Figure 4.1.2.12 “Lack of assistance from staff”
 Figure 4.1.2.13 “Shopping again at convenience store”
 Figure 4.1.2.14 “Best components of a good store layout”

LIST OF ANNEXURES

 Annexure-A “Questionnaire”

LIST OF ABBREVIATIONS

 FSD - Faisalabad

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 ABSTRACT

Store design & layout is an important factor affecting consumer behavior and a critical
determinant towards the creation of store image. Well designed layouts are extremely
important because they strongly influence in store traffic patterns, shopping atmosphere,
shopping behavior, and operational efficiency. When an inconsistency occurs, some
consumers will abandon that establishment in search of another one which offers fast,
convenient and better services. Taking a more strategic approach to store layout can reap
big rewards by boosting sales, increasing customer loyalty and ultimately increasing
turnover.

The results of this study show that consumers experience problems with store layout. It
was found that appearance of the store, merchandise display, store atmosphere, in store
service and accessibility are the major causes of this discomfort. Therefore, it is
recommended that convenience retail owners in Faisalabad attend to those areas and see
to it that necessary strategies are implemented to help customers where there is a need.

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