Professional Documents
Culture Documents
Assignment Fashionvalet
Assignment Fashionvalet
By :
aina atiqah binti azhan (1181302533)
Nadia athirah binti radzuan (1171101229)
- Fashion Valet is one of the largest
fashion sites in South East Asia carrying
more than 500 local and international
brands.
- Fashion Valet was founded in 2010 by Vivy
Sofinaz Yusof and her husband
Fadzarudin Anuar.
- Fashion Valet’s Motto is ‘click to your
door’, which means that with just one
click, you will get the product, the next
day, right in front of your door.
EXTERNAL FACTORS
OPPORTUNITIES AND THREATS
OPPORTUNITIES
1. GLOBALISATION
- Although having the online platform, Vivy still believe that they need to have physical
stores, hence the opening of few outlets in Malaysia and several others in Singapore
and Brunei. Digitally, it serves customers in more than 15 countries, including the
Western Asia, the United Kingdom, the United States and Australia.
- Over the years, they secured a series of investments from Elixir Capital based in
Silicon Valley and Zozotown, Japan’s leading online fashion mall, and now their
Series C funding from Khazanah Nasional Berhad, the Malaysian government’s
strategic investment fund.
OPPORTUNITIES
2. SOCIETAL CHANGES
1. Security Threats
- Zalora
- Poplook
- Twenty3
APP VS WEBSITE
DIGITAL SOLUTION
-VISUAL SEARCH-
THANK YOU