A Project Report On

“INVESTOR’S ATTITUDE TOWARDS MUTUAL FUND”

in
India Infoline

A project report submitted in partial fulfillment of award of m.b.a degree

Project Guide:

Prof. Priti Marwah

Dr. Shweta Mehta
Submitted By:
Rathod Akshay (Roll.no.58)

Sharma Chanda(Roll.no.63)

Submitted To

S.K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India
August, 2019
 CERTIFICATE
This is to certify that Mr. Akshay Rathod and Ms. Chanda Sharma students
of S.K.Patel Institute of management & computer studies-MBA. Summer
project titled, “Investor’s Attitude towards Mutual Fund” in the year 2019 in
partial fulfillment of Kadi sarva vishwavidyalaya requirement for the award of
the title of Master of Business Administration.

Dr. Bhavin pandya Prof. Priti Marwah Dr. Shweta Mehta

Director project Guide

 DECLARATION

We, hereby, declare that the summer Project on “Investors Attitude towards
Mutual Fund” is original to the best of our knowledge and has not been
published elsewhere. This is for the purpose of partial fulfillment of Kadi Sarva
Vishwavidyalaya requirements for the award of the title of Master of Business
Administration, only.

Student Name signature

Rathod Akshay
Sharma Chanda
 ACKNOWLEDGEMENT
We are thankful to the management of INDIA INFOLINE FINANCE Ltd. which permitted
us for doing the summer project within, an exposure of functioning of giant corporate for the
60 days. We would like to thank Mr. Kailash Upadhyay (Relationship Manager) for
giving this opportunity to undergo training at their organization.

We would like to express our sincere thanks to Mr. Archit Kabra my Project Guide –
INDIA INFOLINE FINANCE Ltd. for his valuable suggestions and guidance for this
project work.

We would also like to express our deepest gratitude to Dr. Bhavin Pandya and faculty
guides are Prof. Priti Marwah and Dr. Shweta mehta of S. K. PATEL INSTITUTE OF
MANAGAMENT & COMPUTER STUDIES for providing us an opportunity to undertake
this project work.

Last but not least, We would like to thank all my friends and staff members at company.
EXECUTIVE SUMMARY

This Summer Project Report of the India Infoline Finance Ltd. includes various functions
like production, sale and marketing, finance,. This report is prepared after the training of 60
days at the company’s location at Ahmadabad. It includes the in brief analysis of mutual fund
department of the company.
This report is mainly focus on the finance department, financial planning, capitalization etc.
This report has tried its best to collect the information as much as possible about the
company.
 INDEX
Sr.No. Particulars Page No.
Chapter:-1 Introduction
 Mutual Fund
Chapter:-2 Research Methodology
(2.1)Objectives of the study
(2.2)Data collection method
(2.3)Research design
(2.4)Sampling method
(2.5)Sampling size
(2.6)Data collection
(2.7) Hypothesis formulation
(2.8) Hypothesis test
(2.9)Limitation of the study
Chapter:-3 Industry Profile
(3.1)Introduction of brocking industry
(3.2)History of brocking industry
(3.3)Stock exchange in india
(3.4)Introduction of mutual fund
 Advantages of mutual fund
 Limitatations of mutual fund
 Swot analysis of mutual fund
 Growth of mutual fund in india
 Mutual operating chart
 Organizational structure of mutual
fund
 Types of mutual fund scheme
 How to invest in mutual fund
Chapter:-4 Comapany Profile
(4.1)History of the company
(4.2)Mission &vision of the company
(4.3)Membership
 (4.4)Products
(4.5)Competitors
(4.6)Swot analysis of IIFL
Chapter:-5 Data analysis&interpretation
Hypothesis testes
(5.1)association between annual income and
investment in MF
5.2 association between annual income and
kind of investment
5.3 association between occupation and
feature of MF
5.4 association between gender and
satisfaction level towards MF
Chapter:-6 Finding&conclusion
Chapter:-7 Learning

Chapter:-8 Suggestions

Bibliography
CHAPTER:-1
INTRODUCTION
A mutual fund is a trust that pools the saving of a number of investors who save a common
financial goal. The money thus collected invested by the fund manager in different type of
securities depending upon the objective of the scheme. These could range from shares to
debentures to money market instruments. The income earned through these investments and
the capital appreciation realized by the scheme is shared by its unit holders in proportion to
the number of units owned by them. Thus a mutual fund is the most suitable investment for
the common man as is offer an opportunity to invest in a diversified professionally managed
portfolio at a relatively low cost. The small saving of the investor are put together to increase
the buying power and hire a professional manager to invest and the monitor the money.
Anybody with an ingestible surplus of as a few thousand rupees can invest in mutual fund.
Each mutual fund scheme as a defined investment objective and strategy.

A mutual fund is an ideal invest vehicle for today’s complex and modern financial scenario.
Markets for equity shares, bonds, and other fixed income instruments, real estate, derivatives,
and other assets have become mature and information driven. A typical individual is unlikely
to have the knowledge, skills, inclination, and time to keep track of events, understand their
implications and act speedily. An individual also finds it difficult to keep track of ownership
of his assets, investments, brokerage dues and bank transactions etc.

Mutual funds were introduced to the United States in the 1890s. Early U.S. funds were
generally closed-end funds with a fixed number of shares that often traded at prices above the
portfolio net asset value. The first open-end mutual fund with redeemable shares was
established on March 21, 1924 as the Massachusetts Investors Trust. (It is still in existence
today and is now managed by MFS Investment Management.)

In the United States, closed-end funds remained more popular than open-end funds
throughout the 1920s. In 1929, open-end funds accounted for only 5% of the industry's $27
billion in total assets.

After the passed a series of acts regulating the securities markets in general and mutual funds
in particular.

The Securities Act of 1933 requires that all investments sold to the public, including mutual
funds, be registered with the SEC and that they provide prospective investors with
a prospectus that discloses essential facts about the investment.
The Securities and Exchange Act of 1934 requires that issuers of securities, including mutual
funds, report regularly to their investors; this act also created the Securities and Exchange
Commission, which is the principal regulator of mutual funds.

The Revenue Act of 1936 established guidelines for the taxation of mutual funds.

The Investment Company Act of 1940 established rules specifically governing mutual funds.
 Chapter :-2
Research Methodology
 OBJECTIVES OF THE STUDY
 Primary Objectives
 To analyze the investor’s attitude towards mutual fund.
 To study the association between annual income and investment in MF.
 To study the association between annual income and kind of investment.
 To study the association between occupation and feature of mutual fund.
 To study the association between gender and satisfaction level with respect to
mutual fund.
 Secondary Objectives
 To know the opportunities available for investment in mutual fund schemes.
 To know about the investment options with respect to various schemes offered
by the mutual funds.
 To find out which income class people invest in mutual fund schemes more.

DATA COLLECTION METHOD

 Primary
Questionnaire survey

 Secondary

Secondary data collected from following source

 Website
 Annual report

RESEARCH DESIGN
 In this study Descriptive research design is used.

SAMPLING METHOD
 Non probability Convenience sampling approach is used here.
 SAMPLING SIZE
 sample size is 100.

DATA COLLECTION

 Research Technique: structured Questionnaire

 No of Questionnaire: 100
 Pie Charts
 Data analysis

HYPOTHESIS FORMULATION
(1)Annual income& investment in MF (chi-square)

H0:- There is no significant association between Annual Income and Investment in total
Mutual Fund.
H1:- There is significant association between Annual Income and Investment in total Mutual
Fund.
(2)Annual income& kind of investment(chi-square)

H0: - There is no significant association between annual Income and Kind of investment.
H1:- There is significant association between Annual Income and kind of investment.

(3)Occupation and feature of MF(chi-square)

H0: There is no significant association between occupation and Feature of investment.

H1: There is significant association between occupation and Feature of investment.

(4)Mann whitney u test

H0:- There is no significant association between Gender and satisfaction levelwith respect to
mutual fund.
H1:- There is significant association between Gender and satisfaction levelwith respect to
mutual fund.
Hypothesis testing
 Chi-square test
 Mann whitney u test

Limitations of The Study :

 No study is free from limitations. The limitations of this study can be as follows:
 Sample size taken is small and may not be sufficient to analyse the results with 100% accuracy
 The result is also based on primary and secondary data that have its own limitations.
 The study only covers the area of Ahmedabad city that may not be applicable to other different
areas.
 Even respondents may give bias answer.
 CHAPTER: 3
INDUSTRY PROFILE
INTRODUCTION OF BROKING INDUSTRIES
Stock market refers to a market place where investors can buy and sell stocks. The price at
which each buying and selling transaction takes is determined by the market forces (i.e.
demand and supply for a particular stock.) in earlier times, buyers and sellers used to
assemble at stock exchanges to make a transaction but now with the dawn of IT, most of the
operations are done electronically and the stock markets have become almost paperless. Now
investors don’t have to gather at the exchanges, and can trade freely from their home or office
over the phone or through internet.

In actuality the brokerage industry continue to develop rapidly. Due to this, some commercial
banks have as subsidiaries, brokerage houses that offer discount and some of them have
available accounts that offer all of the services that are offered by a checking account.

The basic function of a brokerage firm is to execute buy and sell orders for clients.
Traditionally these firms have offered the investigation of the quality and the possibilities of
investing in a variety of investment products. It is still accustomed for brokerage firms to
offer information about possible investment free of charge. This activity of bringing free of
charge stock investment reports is one of the main tools that are utilized by brokerage houses
to complete against other firms and to investors it continues to be an important services.

Full services brokerage firms continue to offer informative stock reports and a level of
services much higher than other brokerage houses. Discount brokerage house only dedicate
them to execute orders for clients. Full services brokers are sellers looking for purchasing and
selling for clients and offering more customer services than is available from discount
brokers. It is many times possible that a client will not even know who is taking care of the
buy or sell order that they placed.
HISTORY OF BROKING INDUSTRIES
One of the oldest stock markets in Asia, the Indian stock markets has a 200 years old history.

 18th century- east India Company was the dominant institution and by end of the century,
business in its loan securities gained full momentum.
 1830’s- business on corporate stocks and shares in bank and cotton presses started in
Bombay. Trading list by the end of 1839 got broader.
 1940’s- recognition from banks and merchants to about half a dozen brokers.
 1850’s- rapid development of commercial enterprise saw brokerage business attracting
more people into the business.
 1860’s- the number of brokers increased to 60
 1860-61- the American civil war broke out which caused a stoppage of cotton supply
from United States of America; marking the beginning of the “share mania” in India.
 1862-63- the number of brokers increased to about 200 to 250
 1865- a disastrous slump began at the end of the American civil war (as an example, bank
of Bombay share which had touched rs.2850 could only be sold at rs.87) pre-
independence scenario-establishment of different stock exchanges.
 1874- With the rapidly developing share trading business, brokers used to gather at a
street (now well known as “dalal street”) for the purpose of transaction business.
 1875- “The native share and stock brokers (also known as “the Bombay stock exchange”)
was established in Bombay.
 1880’s- development of cotton mills industry and set up of many others.
 1894- establishment of “the Ahmadabad share and stock brokers’ association”
 1880-90’s- sharp increase in share prices of jute industries in 1870’s was followed by a
boom in tea stocks and coal.
 1908- “The Calcutta stock exchange association” was formed.
 1920- Madras witnessed boom and business at “the madras stock exchange” was
transacted with 100 brokers.
 1923- When recession followed, number of brokers came down to 3 and the exchange
was closed down.
 1934- Establishment of the Lahore stock exchanges.
 1936- Merger of the Lahore stock exchange with the Punjab stock exchange.
 1937- Re-organization and set up of the madras stock exchange limited (pvt.) led by
improvement in stock market activities in south India with establishment of new textile
mills and plantation companies.
 1940- Utter Pradesh stock exchange limited and Nagpur stock exchange limited was
established.
 1944- Estntablishment of “the Hyderabad stock exchange limited.”
 1947- “Delhi stock and share brokers association limited” and “the Delhi stocks and
shares exchange limited” were established and later or merged into “the Delhi stock
exchange association limited.”

STOCK EXCHANGES IN INDIA

The Stock Exchange, BSE and NSE are Country’s two leading Exchanges. There are 20 other
regional Exchanges.

a) BOMBAY STOCK EXCHANGE

b) NATIONAL STOCK EXCHANGE

 BOMBAY STOCK EXCHANGE:

It traces its history to the 1850s, when four Gujarati and one Parsi stockbroker would gather
under banyan trees in front of Mumbai’s Town Hall. The location of these meetings changed
many times, as the number of brokers constantly increased. The group eventually moved to
Dalal Street in 1874 and in 1875 became an official organization.
The Bombay Stock Exchange is Asia’s first stock exchange established in 1875. The BSE is
world’s fastest stock exchange with a median trade speed of 6 micro seconds. More than
5500 companies are publicly listed on the BSE.

The history of Indian stock market starts with 318 persons taking membership in native share
and stock brokers association, which is known as Bombay Stock Exchange. In 1965, BSE
got permanent recognition from Government of India. The history of Indian stock market is
almost the same as the history of BSE.

 NATIONAL STOCK EXCHANGE:

National stock exchange was established in 1992 as the first demutualized electronic
exchange in the country. NSE was the first exchange in the country to provide a modern,
fully automated screen-based electronic trading system which offered easy trading facility to
the investors.

The National Stock Exchange of India is the leading stock exchange of India located in
Mumbai. It is the world’s 12th largest stock exchange as of 23 January, 2015

NSE offers trading, clearing and settlement services in equity, equity derivatives, debt and
currency derivatives segments. It is the first exchange in India to introduce electronic trading
facility thus connecting together the investor base of the entire country.

NSE offers trading in different segments like, Equities, Derivatives, Debt, Equity derivatives,
Currency derivatives and Interest Rate Futures.
Introduction of mutual fund

Mutual fund:-
 A pool of money collected from investors and professionally managed according to
investment object.
 Mutual fund is the best option for best wealth creation.
 Fund manager managed every mutual fund who have management skills and research
works ensures for better return that investor can manage on his own.

Advantage of mutual fund :

(1) Portfolio Diversification :-

 Invest in well- diversified portfolio or securities which enables Investors to hold a

diversified investment portfolio

(2) Professional management:-

 Through research and better management skills which give higher return to the
Investors.

(3) Less Risk :-

 Investing in mutual fund with small investment and security risk is less than
investing in 2 or 3 securities.

(4) Liquidity :-

 Mutual fund units are for more liquid and Investors may not be able to sell or held to
share.

(5)Choice of scheme:-

 Mutual fund provide any schemes with different objectives for Investors .
 According financial goal or investment objectives based a choosing the best scheme
by Investors.
Limitations of Mutual Fund
Mutual Funds are a victim of their own success. When a large body like a fund
invests in shares, the concentrated buying or selling often results in adverse price movements
i.e. at the time of buying, the fund ends up paying a higher price and while selling it realizes a
lower price. For obvious reasons, this problem is even more severe for funds investing in
small capitalization stocks. However, given the large size of the debt market, excluding UTI,
most debt funds do not face this problem.
 Waiting time before investment
It takes time for a Mutual Fund to invest money. Since it is difficult to invest all
funds in one day, there is dome money waiting to be invested. Further, there may be a time
lag before investment opportunities are identified. This ensures that the fund under performs
the index. For open-ended funds, there is the added problem of perpetually keeping some
money in liquid assets to meet redemption. The problem of impracticability of quick
investments is likely to be reduced to some extent with the introduction of index futures.
 Fund management costs
The costs of the fund management process are deducted from the fund. This includes
marketing and initial costs deducted at the time of entry itself, called “load”. Then there is
the annual asset management fee and expenses, together called the expense ratio. Usually,
the former is not counted while measuring performance, while the later is. A standard 2%
expense ratio means that, everything else being equal, the Fund manager under performs the
benchmark index by an equal amount.
 Change of index composition
The indices keep changing over the world to reflect changing market conditions.
There is an inherent survivorship bias in this process, with the bad stocks weeded out and
replaced by emerging blue chips. This is a severe problem in India with the Sensex having
been changes twice in the last five years, with each change being quite substantial. Another
reasons for change index composition is Mergers & Acquisitions. The weight age of the
shares of a particular company in the index changes if it acquires a large company not a part
of the index.
  Tendency to take conformist Mayisions
From the above points, it is quite clear that the only way a fund can beat the index is
through investment of some part of its portfolio in some shares where it gets excellent
returns, much more than the index. This will pull up the overall average return. In order to
obtain such exceptional returns, the fund manager has to take a strong view and invest in
some uncommon or unfenced investment options. Most people are unwilling to do that.
They follow the principle “No fund manager ever got fired for investing in Hindustan Lever”
i.e. if something goes wrong with an unusual investment, the fund manager will be
questioned but if anything goes wrong with the blue chip, then you can always blame it on
the “environment” or “uncontrollable Factors” knowing fully well that there are many other
fund managers who have made the same Mayision.
Unfortunately if the fund manager does the same thing as several other of his class,
chances are that he will produce average results. This does not mean that if a fund manager
takes “active” views and invests in heavily researched “uncommon” ideas, the fund will
necessarily out perform the index.
 Customer Perspective
Today the customer profile is changing as they are more educated and are aware of
what’s happening in the markets. They want to invest only in those schemes where they
know where the money is going. Apart from this they want fair amount of returns with
moderate risk or rather low risk. And considering to these needs, it can be easily noted that
Mutual Fund fulfils these expectations of the customers, where their operations are pretty
transparent and also wide range of schemes are available for different investment objectives
(right from high risk – takers to no risk – takers). Earlier Mutual Fund meant high risk
because of improper knowledge of Mutual Funds, but today even this issue is taken care of
and customers are satisfied with the performance of Mutual Funds which has made this
instrument a hot spot.
 Increasing Number Of Players
Earlier was the scenario where only one player, UTI was operating the Mutual Funds.
Later the market got monopolistic, where only few giants operated in the market. This
scenario continued for nearly 35 years. But now, large number of players has entered into
this market, coming up with better schemes, better services and superior performance. Today
services like redemption of units within 48 hours, toll-free telephone nos., cheque writing
facility against Mutual Fund account, ATM cards and switching between two accounts have
been reduced for high customer satisfaction. (And continuation to this scenario it won’t take
long when the transactions will take place on the Internet, with more customized services.)
 Growing Market
The Mutual Funds market is growing at a very quick span, taking away major chunk
of financial savings from other instruments in the market. Currently, Mutual Funds are
giving a big threat to the banks by taking away share of savings from their fixed deposits,
savings deposits and other cash management products. This has led to banks, also entering
into the Mutual Funds markets.
 Preference To Equity And Mixed Funds
The investors are finding deals in the equity funds pretty profitable with good range of
returns. Though the risks are high in such investments the investors have started confiding in
the AMC which prefer equity funds (as against what happened earlier when people used to
prefer debt funds against equity fund due to low risk). Also moderate investors are going for
mixed or balanced funds so as to obtain high gains of the equity stocks.

Marketing of the Funds

This is a critical issue that is getting due importance these days. As such, there is no
much product differentiation and almost all the funds are offering similar services to the
investors. So the funds are now a days focusing on their core competence of managing
money and marketing their funds. Also the funds are changing their focus from scheme
oriented to customer – oriented to tap the unexplored market for investments. They are trying
to tap the rural and semi urban markets where people are not much educated about the funds
and their savings are going to the banks, by spreading awareness of the added benefits of the
Mutual Fund schemes as well as the customer incentives that are offered these days.
 Clear Investment Policies
This is the new approach adopted by the funds to attract more investments. Here the
objectives are clear and are properly communicated so that the fund is more transparent and it
is already noted that the more transparent the fund the better satisfied the customer.
 Lower Cost
Distribution of funds will fall in the online trading regime by 2003. Mutual Funds
could bring down their administrative costs to 0.75% if trading is done on-line. Therefore if
the administrative costs are low, the benefits are passed down and hence Mutual Funds are
able to attract minor investors and increase their asset base.
  Better Advice
Mutual Funds could provide better advice to their investors through the Net rather
than through the traditional investment routes where there is an additional channel to deal
with the Brokers. Direct dealing with the fund could help the investor with their financial
planning.
 Net Based Advertisement
Mutual Funds can target investors who are young individuals and who are Net savvy, since
servicing them would easier on the Net. India has around 1.6 million net users who are prime
target for these funds and this could just be the beginning. The Internet users are going to
increase dramatically and Mutual Funds are going to be the best beneficiary.
Swot analysis of mutual fund industry
 Strengths :
The most basic quality of a common store is its presentation. On the chance that
reverse is outflanking the market, and especially in event that it is at the highest point
of its benchmark, that is a major selling point. On the off chance that the reserve is a
piece of an entrenched organisation with a reputation of achievement and a group of
high-performing items, that brand name and chronicled record may likewise be a
quality. A top tier inquire about office or technique that has a reputation of picking
victors is a gigantic resource also diverse money related measurement might be key
contingent upon speculation style and the store included; profit yield might be the key
for one financial specialist, all out return over a 10-year time frame for another.
 Weakness :
One shortcoming to take a gander at are your store’s charges. A high cost proportion
is a shortcoming regardless of whether it pays for a functioning administration
presently beating the market with its profits. Indeed, even in great occasions, costs are
a delay speculator the market with its profits. Indeed, even in great occasions, costs
are a delay speculator return, and they will be increasingly hard to acknowledge
whether the presentation decreases. Size can be a shortcoming also, since greater isn’t
in every case better. As a little top store gets greater, for instance, it will experience
considerable difficulties discovering development open doors for the majority of its
advantages and may need to close or extend outside of its expressed target. Hazard
might be a soft for certain financial specialists searching for a littler beta or standard
deviation.
 Opportunities :
It’s insufficient to take a gander at the present numbers when assessing planned
common assets. You additionally need to take a gander at the general market and
think about whether the reserve is best situated to exploit patterns. A slacking asset
may offer the best open door for development if the blend of an administration
change and financial patterns demonstrate valuable. An adjustment in the
administration administrative condition influence various ventures, however the
assets that gather in those segments too.
  Threats :
Somewhat, numerous finances move alongside general financial news. A few sorts of
assets improve in a retreat while others track well in blast times- those assets are
especially compromised by an abrupt change in the joblessness rate that undermines
shopper certainty or a boost plan that gets individuals spending once more. Also, if a
reserve is reliant on a whiz director, ensure you have an arrangement set up if that
supervisor all of a sudden chooses to leave.

GROWTH OF MUTUAL FUNDS IN INDIA

The Indian Mutual Fund has passed through three phases. The first was between 1964
and 1987 and the only player was the Unit Trust of India, which had a total asset of Rs.
6700/- crores at the end of 1988. The second phase is between 1987 and 1993 during which
period 8 funds were established (6 by banks and one each by LIC and GIC). The total AUM
had grown to Rs. 61028/- crores at the end of 1994 and the number of schemes were 167.

The third phase began with the entry of private and foreign sectors in the Mutual Fund
industry in 1993. Kothari Pioneer Mutual fund was the first fund to be established by the
private sector in association with a foreign fund.

As at end of financial year 2000 (31st March) 32 funds were functioning with Rs.
1,13,005 crores as total Asset Under Management. As on August end 2000, there were 33
funds with 391 schemes and asset under management with Rs. 1,02,849 crores.

The SEBI came out with comprehensive regulation in 1993 which defined the
structure of Mutual Fund and AMC for the first time.

Several private sectors Mutual Funds were launched in 1993 and 1994. The share of
the private players has raised rapidly since then.

Currently 30 Mutual Fund organizations in India are managing 265000 crores.

MUTUAL FUND OPERATION FLOW CHART
 ORGANISATION STRUCTURE OF A MUTUAL FUND*

SEBI

TRUSTEE SPONSOR

AMC
OPERATIONS

FUND MANAGER

MKT./ SALES
MUTUAL FUND
MKT./ SALES

SCHEMES DISTRIBUTER

INVESTORS

In case of developed countries, Mutual Fund industry is highly regulated keeping in view the
protection of investors’ interest as well as to maintain operational transparency. There is a
clear demarcation between open-ended schemes and close-ended schemes for which usually
two different types of structural and management approaches are followed. Open-ended
funds (unit trusts) follows the ‘trust approach’ while close-ended schemes (investment trust)
follow ‘corporate approach’. The management and operations are guided by separate
regulatory mechanisms, separate controlling authorities as well. With regards to India, there
are no distinctions to the followed and are integrated by Indian Regulatory Authority, SEBI.

SEBI Regulations Act, 1996, guides the formations and operations of Mutual Funds.
A Mutual Fund comprises of four separate entities, (a) Sponsor (b) Mutual Fund Trust (c)
AMC and (d) Custodian. They are assisted by independent administrative entities like banks,
registrars and transfer agents.
 Sponsor
Sponsor can be any person, acting alone or in a combination with another body
corporate, establishes the Mutual Funds and get it registered with SEBI. As per SEBI
regulations, 1996:
 Required to contribute 40% of minimum net worth (Rs. 10 crores) of the AMC.
 Must have sound track record and general reputation of fairness and integrity in all
his/her transactions.
 Mutual Fund shall be constituted in form of a trust and the instrument of trust shall be
in form of a deed, duly registered under the provisions of Indian Registration Act,
1908, executed by sponsor in favor of trustees.

 Board of Trustees
Board of trustees manages a Mutual Fund and the sponsor executes the trust deeds.
Mutual Funds raise money through sale of units under one or more schemes, for investing in
securities. BoT sees to it that the schemes floated and managed by AMC appointed by
trustees are in accordance with trust deeds and SEBI guidelines. As per SEBI Regulations,
1996:
 The
 BoT has the right to obtain relevant information from the AMC and dismiss the AMC
under specific conditions also.
 Half the trustees should be independent persons. Neither the AMC, not its employees
can act as a trustee.
  As a trustee of Mutual Fund, he cannot be appointed as a trustee of another Mutual
Fund, until and unless he is an independent person or has permission from the Mutual
Fund where he is a trustee.
 Trustees have the right to appoint custodian and supervise their activities.
 Trustees can be removed only by prior approval of SEBI.
Asset Management Company
AMC is appointed by the trustees to float the schemes and manage the funds raised by
selling units under the scheme. They are to act as per SEBI guidelines, trust deeds and
management agreement between the trustees and AMC.
 They should be registered under the SEBI.
 Net worth of the AMC should be in cash and all assets should be in the name of
AMC.
 AMC cannot give or guarantee loans and is restricted from acquiring assets, which
involve the assumption of unlimited liability.
 AMC are required to disclose scheme particulars and base of calculation of NAV.
 The director of AMC should be a person of reputed of high standing and at least have
five years experience in relevant field.
 AMC can be terminated with 75% unit holders or majority of trustees.

 Custodian
As per SEBI Regulations Mutual Funds shall have a custodian who is not any way
associated with the AMC. It carry outs the activity of safekeeping the securities or
participating, in any clearing system.
 Custodian should have a sound track record and adequate relevant experience.
 Should not be associated with AMC or act as a sponsor or trustee to any Mutual Fund.
 Where do Mutual Funds invest?

Broadly mutual funds invest basically in 3 types of asset classes:

 Stocks:
Stocks represents ownership or equity in a company, popularly known as shares.

 Bonds:
These represents debt from companies, financial institutions or government agencies.

 Money market instruments:

These includes short term debt instrument such as treasury bills, certificate of deposits and
inter-bank call money.
 Types of Mutual Fund Schemes:

The various types of Mutual Funds can be classified according to various

investors’ objectives and their expectations. They can be segregated as under into the
following criteria.

1) By Investment Objectives.
2) By Duration/Constitution.
3) Load and No-Load Funds.
4) Other types of schemes.
Hereby, let us discuss the various types of Mutual Funds in detail.
 By Investment Objectives
 Growth/Equity Funds
 Income/ Debt Funds
 Balanced Funds
 Money Market Funds
 By Duration/By Constitution
 Open – ended Funds
 Close – ended Funds
 Interval Funds
 By Entry/Exit Charges
 Load Funds.
 No – load Funds.
 Assured return scheme
 Other Types of Schemes
 Tax Saving Funds
 Index Funds
 Sector Funds
How to invest in Mutual Fund?

Step: - 1- Identify your Investment needs

Your financial goals will vary, based on your age, lifestyle, financial independence,
family commitments, and level of income and expenses among many other factors.
Therefore, the first step is to assess your needs. You can begin by defining your investment
objectives and needs which could be regular income, buying a home or finance a wedding or
educate your children or a combination of all these needs, the quantum of risk you are willing
to take and your cash flow requirements.

Step: - 2- Choose the right Mutual Fund

The important thing is to choose the right mutual fund scheme which suits your
requirements. The offer document of the scheme tells you its objectives and provides
supplementary details like the track record of other schemes managed by the same Fund
Manager. Some factors to evaluate before choosing a particular Mutual Fund are the track
record of the performance of the fund over the last few years in relation to the appropriate
yardstick and similar funds in the same category. Other factors could be the portfolio
allocation, the dividend yield and the degree of transparency as reflected in the frequency and
quality of their communications. For selecting the right scheme as per your specific
requirements, click here.

Step: - 3- Select the ideal mix of Schemes

Investing in just one Mutual Fund scheme may not meet all your investment needs.
You may consider investing in a combination of schemes to achieve your specific goals.
Step: -4 - Invest regularly
The best approach is to invest a fixed amount at specific intervals, say every month.
By investing a fixed sum each month, you buy fewer units when the price is higher and more
units when the price is low, thus bringing down your average cost per unit. This is called
rupee cost averaging and is a disciplined investment strategy followed by investors all over
the world. You can also avail the systematic investment plan facility offered by many open
end funds.
Step: -5- Start early
It is desirable to start investing early and stick to a regular investment plan. If you
start now, you will make more than if you wait and invest later. The power of compounding
lets you earn income on income and your money multiplies at a compounded rate of return.
Step: -6 - The final step
All you need to do now is to Click here for online application forms of various mutual
fund schemes and start investing. You may reap the rewards in the years to come. Mutual
Funds are suitable for every kind of investor - whether starting a career or retiring,
conservative or risk taking, growth oriented or income seeking
 CHAPTER:4
COMPANY PROFILE

Name India infoline finance limited

Type Public company

Founder Nirmal jain , Rajmani venkataraman

Founded 1995

Employees 10500

Branches 1378

Customers 14 lakh

Web site WWW.infl.com

Headquarter Mumbai

Tgline/Slogan Knowledge is the edge; its all about money, honey

IIFL Holdings Limited (formerly India Infoline Limited), is an Indian varied financial
services company headquartered in Mumbai. The organisation was founded by Nirmal Jain.
IIFL and its group companies are financed by Canadian investor prem watsa, private equity
firm General Atlantic and CDC Group. IIFL is classified between the top seven Financial
corporations in India and as the top level of autonomous financial services firm in India in
highestsituations of market capitalisation. Nirmal Jain is the chairman of the group while R
venkataraman is the Group Managing Director and Co-promoter.
HistoryOf The Company :

 IIFL was founded on oct 17, 1995 by Nirmal Jain, a 1986 graduate from University of
Mumbai and an alumus of India Institute of Management, Ahmedabad. The company
was founded as probity Research and service Private Limited which also provided
research on the Indian economy, businesses and corporatesand etc. The name was
change in IIFL (Indian Infoline Limited ).
 A few years into the business, the organised found itself with clients which involved
research organisations, corporates, banks, etc. In the meanwhile, the dotcom revolt
was beginning to take place in India. The website was created in since 1999.
 Taking the business one step onward this group of consultants unlocked a trading
portalwww.5paisa.com-in 2000 thus moved into the business of being a full service
broking agency. In 2001, satisfying became tough. The organisation then decided
to tie-up with principal Life Insurance company ICICI practical, thus putting to use its
distribution network and becoming India’s first corporate agent for insurance.
 Today, IIFL Properties Limited is India’s leading joined financial services group with
different types of operating businesses, mainly non banking, wealth and Asset
Management, and Housing Finance, Investment Banking, Realty and Property
Advisory Services etc.
 IIFL Holdings has a consolidated net-worth of over Rs.45 billion; global presence in
Canada, United State, UK, Singapore, Hong Kong, Switzerland; An employee
workforce of over 10,500, a strong network of over 2,250 service locations spread
across India, over Rs.1,250 bn wealth assets under advise, management and
distribution; over 500 stocks under research and more than 300 of the world’s top
institutional investors relying of IIFL’s research.
MISSION & VISION OF IIFL:

 Vision:

“Providing superior standards of financial services, focusing on professionalism, speed &

ethics to a wider corporate service in India & proposed to start its operation in the sub-
continent & overseas”

 Mission:

“To be a world class services provider by arranging all conceivable financial services
under one roof at affordable cost through cost effective delivery system, and to achieve
the organic growth of business by adding newer lines of business”
 MEMBERSHIP:

The company is having trading and clearing membership of,

 National Stock Exchange of India Ltd.

-Equity

-Derivatives

-Currency Derivatives

- Mutual Funds Online

Products

 Mutual Funds
 Equity Funds
 Demat Account
 NCD (Non Convertible Debenture)
 Home Loan
 Personal Loan
 Gold Loan
 Business Loan
 Trading Platform
 Loan against Property
 Commercial Vehicle Loan
 NRI Services
 Wealth Management
 Realty
 Institutional Equities
 Asset management
 Investment Banking
 Competitors

 Motilal Oswal Financial Services (MOFSL) was founded in 1987 by Mr. Motilal
Oswal and Mr. Ramdeo Agrawal as a sub broking firm. In just three years Motilal
Oswal became members of on The Bombay Stock Exchange (BSE). It was
incorporated in year 1995.

 Motilal Oswal offers a wide range of financial services such as wealth management,
broking and distribution, commodity broking, portfolio management services,
institutional equities, private equity and investment banking services. It offers wealth
management services under the name Purple.

 MOFSL has subsidiaries enveloping the different functions in the names of Motilal
Oswal Securities (MOSL), Motilal Oswal Investment Advisors (MOIA), Motilal
Oswal Commodities Broker (MOCBL) and Motilal Oswal Venture Capital Advisors
(MOVC).
 Since 1947, our firm has been dedicated to delivering exceptional asset management
for institutional, retail, and high-net-worth clients. Find out what gives us our unique
investment perspective.

 With more than 600 investment professionals in 28 countries around the world, they
are uniquely positioned to look beyond the largest or most visible securities in each
market to spot smart global investments that meet our rigorous investment criteria.
Our firsthand understanding of local culture, companies and economies sets us apart
as a truly global partner.
 HDFC Asset Management Company Ltd (AMC) was incorporated under the
Companies Act, 1956, on December 10, 1999, and was approved to act as an Asset
Management Company for the HDFC Mutual Fund by SEBI vide its letter dated July
3, 2000.

 The registered office of the AMC is situated at “HDFC House”, 2nd Floor, H. T.
Parekh Marg, 165-166, Backbay Reclamation, Churchgate, Mumbai - 400 020. The
Company Identification Number (CIN) is U65991MH1999PLC123027.

 In terms of the Investment Management Agreement, the Trustee has appointed the
HDFC Asset Management Company Limited to manage the Mutual Fund.

 UTI AMC, India’s most trusted Wealth creators and always has the interest of its
investors in its heart. UTI AMC has completed 50 years as India’s leading financial
service institution and was a sole vehicle of capital market investment for Indian
Citizens till the early 90’s. The institution has shown great resilience and has grown
from strength to strength overcoming economic turbulence and global turnarounds.

 UTI has contributed immensely to industrial and capital growth in the Indian market.
It has led transformative initiatives like developmental financial institutions, rural
outreach programs and financial products and services.UTI AMC has assets under
management across different businesses which include domestic mutual fund,
Portfolio Management Services, International business, Retirement Solutions, Venture
Funds and Alternative Investment assets.

 UTI AMC is today a household name in India and has a wide portfolio to suit the
varied needs of investors supported by industry-led best practices, long-term vision,
 and shareholder values. With 150 branches, 47,000 highly trained IFAs, 320 Chief
Agents and Business Development Associates and over 1 crore investor accounts,
UTI AMC is one of the leading financial institutions with a pan Indian presence. They
are committed to continuing their legacy of delivering best in class services with a
focus on social responsibility and nation-building.

 An evolving, emerging & enterprising group with its roots in the financial services
sector and today expanding into newer horizons with great passion.

 The vision of the group is to be leaders in businesses driven by customer satisfaction,

commitment to excellence and passion for continued value creation for all
stakeholders. This vision has helped us grow and build the trust of our customers and
associates which is at the cornerstone of everything they do. Trust is also at the heart
of our success and the driver for passion for our success.

 NJ Group is a leading player in the Indian financial services industry known for its'
strong distribution capabilities. The journey of NJ began in 1994 with the
establishment of NJ India Invest Pvt. Ltd., the flagship company, to cater to investor
needs in the financial services industry. Today, the NJ Wealth Distributor Network,
earlier known as the NJ Funds Network, started in 2003 is among the largest networks
of financial products distributor in India

 Over the years, NJ Group has diversified into other businesses and today has the
presence in businesses ranging from financial products distributor network, asset
management, real estate, insurance broking, training & development and technology.
Our rich experience in financial services, combined with executional capabilities and
strong process & system orientation, has enabled us to shape a rising growth
trajectory in our businesses.
 Angel Broking began our journey in 1987, with the objective to serve the highly
neglected sector of retail investors. Committed to provide ‘Real Value for Money’ to
all our clients, they kept reinventing us, leveraging the best technology of every era.

 Today they have emerged as a game-changer for the retail investing segment by
offering innovative financial solutions which was earlier limited only to the HNI
segment. ARQ - our hyper intelligent investment engine has bridged the gap between
new and seasoned investors by offering personalized investment advice and an array
of other advantages. With many industry firsts, like DKYC, Trade in 1 hour,
Customer service on Twitter and Face book and Worry-free investing, they are
helping the investors of digital India to make informed and fruitful investment
decision with unprecedented convenience.
SWOT Analysis of India Infoline Limited:

Strengths :
 Wide range of financial products.
 Successful implementation of “Insurance
 broking” model .
 Have over 2500 offices in India in over 500 cities.
 Online portal’s successful branding as “5-paisa.com”.
 First India brokerage house to get membership of Singapore Exchange.

Weaknesses :
 High risk exposure as seen by conservative population.
 Less emphasis on advertising causes lack of brand visibility.
 Does not have a bank in the group.

Opportunities :
 High income Urban families.
 More penetration into the growing cities.
 Institutional broking s.
 Wealth Management.
 Leverage network for more products.

Threats :
 Stringent Economic measures by Government and RBI.
 Entry of Foreign finance firms in India Market.
 Market Dependence.
 Manpower Retention.
 Chapter:5
Data Analysis And Interpretation
Q:-1Gender

Male 65%
Female 35%

GENDER

35%
male
female
65%

Interpretation

From the chart above it can be seen that out of 100 respondents, 35% respondents are
female And 65% respondents are male.
Q:-2Age

18-29 45%
29-39 37%
40-50 13%
51-60 2%
Above 3%
60

AGE
2% 3%

13% 18-29
29-39
45%
40-50
51-60
37% above 60

Interpretation:-
From the above chart it can be seen that out of 100 respondents, 45% respondents are
having age between than 18-29 , 37% respondents are having age between 29 to 39,
13% respondents age having between 40 to 50, 2% respondents are having age between
51-60 to 55 and 3% respondents above 60.
Q:-3What is your occupation?

Government 8%
service OCCUPATION
Banking 51% government service banking service
service professional service business
Professional 37%
service
Business 4% 4% 8%

37%

51%

Interpretation:-
From the table above it can be seen that out of 100 respondents,8% are respondents having
service government, 51% are respondents having banking service, 37% are respondents
Having professional service, 4% are respondents having business.
Q:-4 what is your annual income?

upto 50000 16%

50001 to 75000 40%

75001 to 100000 20%

above 100000 24%

upto 50000 16%

50001 to 40%
75000
75001 to 20%
100000
above 100000 24%

ANNUAL INCOME

16%
24%

upto 50000
50001 to 75000
75001 to 100000
above 100000
20%
40%

Interpretation:-
From the above chart it can be seen that out of 100 respondents, 16% respondents are
having upto 50000 annual income, 40% respondents are having annual income between
50001 to 75000, 20% respondents are having incomebbetween 75000 to 100000, 24%
respondents are having income above the 100000
Q:-5 Are you investing?

Yes 89%
No 11%

11%

yes
no

89%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,89% respondents are doing
investment and 11% rspondents are not doing investment.
Q:-6 What kind of investment you prefer most?

Saving a/c 35%

Fixed deposit 17%
Mutual fund 35%
Other 13%

13%

35% saving a/c

fixed deposit
mutual fund
35%
other

17%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,35% respondents are doing
investment in saving a\c,17% respondent are doing investment in fixed deposit ,35%
respondents are doing investment in mutual fund,13%respondents are doing investment in
other.
Q:-7While investing your money,which factor you prefer most?

Liquidity 8%
Low risk 43%
High risk 39%
Company 10%
Reputation

10% 8%

liquidity
low risk
high risk
39% 43% company reputation

Interpretation:-
From the above chart it can be seen that out of 100 respondents,8% respondent are preferring
the liquidity factor while investing their money,43% respondent are prefering the low
risk,39% respondent are preferring high risk ,10%respondent are prefering the company
reputation while investing their money.
Q:-8 Have you ever invested your money in mutual fund?

yes 67%
no 33%

33%

yes
no

67%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,67% respondent are doing
investment in mutual fund and 33% respondent are not doing investment in mutual fund.
Q:-9 When did you know about mutual fund?

Recently 30.30%
2 year back 47.50%
4 year back 8.10%
Much before 14.10%

14%

30%
8% recently
2 year back
4 year back
much before

48%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,30%respondents are recently
knowing about mutual fund,48% respondents are 2 yer back know about mutual fund,8%
respondents are 4 year ba ck know about mutual fund,14% respondents aremuch before
knowing about mutual fund.
Q:-10 What was the source of information for you?

newspaper/magazines 9%
agent/banks 26%
friends/relative 41%
financial advisor 24%

9%
24%

newspaper/magazines
26% agent/banks
friends/relative
financial advisor

41%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,9% respondents are getting
information about mutual fund from newspaper/magazines,26%repondents are getting
information about mutual fund from agent/banks,41% respondents are getting information
about mutual fund from friends/relatives,24% respondents are getting information about
mutal fund from financial advisor.
Q:-11 In which kind of mutual fund you prefer most?

public 49%
private 51%

49% public
51% private

Interpretation:-
From the above chart it can be seen that out of 100 respondents,49% respondents are
prefering the public mutual fund ,51% respondents are prefering the private mutual fund.
Q:-12 Which feature of mutual fund you prefer most?

Diversification 18.60%
Better 57.70%
Return&Safety
Regular Income 13.40%
Tax benefit 10.30%

10%
19%

13% diversification
better return&safety
regular income
tax benefit

58%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,19%respondentsare
preferingdiversification feature of mutual fund,58% respondents are prefering the better
return& safety in mutual fund,13%respondents are prefering the regular income feature in
mutual fund,10% respondents are prefering the tax benefit feature in mutual fund.
Q:13In which mutual fund you have invested?

Hdfc mutual fund 22.60%

Reliance mutual 10.70%
fund
Kotak mutual 10.70%
fund
Other 56%

22%

hdfc mutual fund

reliance mutual fund

11% kotak mutual fund

56%
other

11%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,22% respondents are
investing in hdfc mutual fund,11% respondents are investing in reliance mutual
fund,11%respodents are investing in kotak mutual fund, 56% respondents are investing in
other sources of mutual fund.
Q14:-which mode of investment you prefer most?

one time investment 37.80%

systematic investment 67.20%
planning

36%
one time investment

systematic investment
planning
64%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,36% respondents are
prefering the one time investment in mutual fund, 64% respondents are prefering the
systematic investment planning in mutual fund.
Q:-15 How much you invested in total mutual fund?

Upto 5000 35.60%

5000 to 50.60%
20000
20000 9.20%
to50000
Above 50000 4.60%

5%
9%

36% upto 5000

5000 to 20000
20000 to50000
above 50000

50%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,36% respondents are
investing upto 5000 in mutual fund, 50% respondents are investing between 5000 to 20000 in
mutual fund, 9% respondents are investing between 20000 to 50000 in mutual fund,5%
respondents are investing above 50000 in mutual fund,
Q:-16 Which type of risk,you feel in mutual fund?

Lower return 10.10%

Inaccesability 12.10%
Market 65.70%
condition
Other 12.10%

12% 10%

12%
lower return
inaccesability
market condition
other

66%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,10% respondents are feeling
risk of lower return risk in mutual fund, 12% respondents are feeling risk of inaccesibility in
mutual fund, 66% respondents are feeling risk of market condition in mutual fund,12%
respondents are feeling other risk in mutual fund.
Q:-17Where you like to prefer to invest in mutual fund?

Direct from the association of the 13%

mutual fund
Broker only 26%
Online invest 44%
Other sources 17%

13%
17%
direct from the association
of the mutual fund
broker only

26% online invest

other sources

44%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,13% respondents are
prefering the investment in mutual fund through direct from the association of the mutual
fund,26% respondents are prefering the investment in mutual fund through broker only,44%
respondents are prefering the investment in mutual fund through online,17% respondents are
prefering the investment in mutual fund through other sources of investment

Q:-18 Weight your satisfaction level with respect to mutual fund?

Highly Satisfied 18%

Satisfied 45%
Neutral 28%
Dissatisfied 9%
Highly Dissatisfied 0%

0%

9%
18%

highly satisfied
satisfied
28%
neutral
dissatisfied
highly dissatisfied
45%

Interpretation:-
From the above chart it can be seen that out of 100 respondents,18% respondents arehighly
satisfied from the investing mutual fund,45% respondents are satisfied from the investing in
mutual fund,28% respondents are neutral response from the investing in mutual fund,9%
respondents are dissatisfied from the investing in mutual fund.
 (1)Annual income& investment in MF (chi-square)

H0:- There is no significant association between Annual Income and Investment in total
Mutual Fund.
H1:- There is significant association between Annual Income and Investment in total Mutual
Fund.

Table(5.1)Association between annual invcome and investment in MF

Cases

Valid Missing Total

N Percent N Percent N Percent

Annualincome *
100 100.0% 0 .0% 100 100.0%
InvestmentinMF

Table (5.2)Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 16.748a 9 .049

Likelihood Ratio 17.501 9 .041

Linear-by-Linear Association 3.258 1 .071

N of Valid Cases 100

Interpretation:-
 From the above table it can be seen that p value is 0.49, which is less than 0.05, it means null
hypothesis gets rejected and alternative gets accepted. It means there is an association
between Annual income and investment in Mutual fund.

(2)Annual income& kind of investment(chi-square)

H0: - There is no significant association between annual Income and Kind of investment.
H1:- There is significant association between Annual Income and kind of investment.

Table (5.3)Association between annual income and kind of investment

Cases

Valid Missing Total

N Percent N Percent N Percent

Annualincome * Kindofinv 100 100.0% 0 .0% 100 100.0%

Table (5.4)Chi-Square Tests

Asymp. Sig. (2-

Value Df sided)

Pearson Chi-Square 13.000a 9 .163

Likelihood Ratio 14.274 9 .113

Linear-by-Linear Association 3.862 1 .049

N of Valid Cases 100

Interpretation:-

From the above table it can be seen that p value is 0.16, which is less than 0.05, it means null
hypotheses gets rejected and alternative gets accepted. It means there is an association annual
income between and kind of investment.
 .

(3)Occupation and feature of MF(chi-square)

H0: There is no significant association between occupation and Feature of investment.

H1: There is significant association between occupation and Feature of investment.

Table (5.5)Association between occupation and feature of MF

Cases

Valid Missing Total

N Percent N Percent N Percent

Occupation * FeatureofMF 100 100.0% 0 .0% 100 100.0%

Table(5.6)Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 19.260a 9 .023

Likelihood Ratio 21.980 9 .009

Linear-by-Linear Association 9.343 1 .002

N of Valid Cases 100

Interpretation:-
 From the above table it can be seen that p value is 0.23, which is less than 0.05, it means null
hypotheses gets rejected and alternative gets accepted. It means there is an association
between occupation and feature of Mutual fund.

(4)Mann whitney u test

H0:- There is no significant association between Gender and satisfaction level with respect to
mutual fund.
H1:- There is significant association between Gender and satisfaction level with respect to
mutual fund.

Table (5.7)Association between gender and satisfaction level with respect to MF

N Mean Std. Deviation Minimum Maximum

Satisfactionlevel 100 2.2800 .86550 1.00 4.00

Gender 100 1.3100 .46482 1.00 2.00

Table (5.8)Ranks

Gender N Mean Rank Sum of Ranks

Satisfactionlevel male 69 50.16 3461.00

female 31 51.26 1589.00

Total 100

Table(5.9)Test Statisticsa

Satisfactionlevel

Mann-Whitney U 1046.000
Wilcoxon W 3461.000

Z -.187

Asymp. Sig. (2-tailed) .852

Interpretation:-

From the above table it can be seen that p value is 0852, which is grater than 0.05, it means
alternative hypotheses gets rejected ted and null hypothesis gets accepted. It means there is
no an association between Annula income and investment in Mutual fund.

CHAPTER 6
FINDINGS & CONCLUSION
 The age group of 18-28 or above has respondents and is investing more in mutual
fund schemes. It is also visible that the awareness of mutual fund schemes are
increasing among youngsters..
 The research done has respondents from salaried person of from private job. So the
respondents from the private job are high, this is because respondents here are with
high education and knowledgeable people who are the investors in mutual fund
 67 % of the people are interested to invest in mutual fund schemes.
 According to research, after IIFL investors are more in HDFC.
 There should be risk is very high but is has diversified portfolios so there is return is
also higher as it. “THE HIGHER THE RISK, RETURN IS ALSO HIGHR”. Many
people are invested in lump sum amount but now people have interested on
SIP(Systematic investment plan).
 People are satisfied with mutual fund investment and their next preference is also
same so we can say that mutual fund investment market increasing day by day. There
are some people are afraid to investment in mutual fund because of risk and
uncertainty. Here, in this research we found that people are prefer mutual fund
investment for a long term because in a long period this investment is safe
 We have found that there is association between annual income and investment in
mutual fund
 We have found that there is association between annual income and kind of
investment
 We have found that there is association between occupation and feature of mutual
fund

CHAPTER 7

LEARNINGS
we have learnt many skills from the summer internship

 The most important things we gain an internship is newfound knowledge, good

communication, hard work.
 This includes knowing how to fulfill tasks that are relevant to our desired career path.
 The most valuable skills we gain from internship are the ability to speak will people
in a professional setting.
 How to discussions with boss and employees.
 We are learn to the how to maintaining work and complete the task.
 How to serving clients and stakeholders.
 We are learn to identifying, understanding and working process.
 Also learn to developing individual responsibility.

 We learn to how to communicate with customers, and other people.

 CHAPTER 8
SUGGESTIONS
 Mutual fund is getting more famous in Indian market and innovating fund as the
demand of investors.
 Mutual fund company charges 1.5% to 2.5% as entry and exit load, so I think
mutual fund should reduce the cost.
 Broker charges is also effect on mutual fund investors, so that it is reduce the
charges.
 Rural Areas people are not believe on mutual fund, they trust only Banks
 BIBLIOGRAPHY
 WEB SITES:

https://en.wikipedia.org/wiki/India_Infoline

https://www.indiainfoline.com/productsandservices/

https://www.ndtv.com › Markets › Market Dashboard

 Questionnaire
This survey is a part of my academic research study. The purpose of
this is to know about the “Investor attitude towards mutual fund.”
The information that you provide is for research purpose only. Your
answers are important for the study.

 Name :- ------------------------------------------------------
 Gender

 Male

 Female

 Other

 Age:-
 18-28
 29-39
 40-50
 51-60
 Above 61

 Mobile Number:- _____________________________

 What is your occupation?

 Government service

 Professional service

 Banking service

 Business

 What is your annual income?

 Up to 50,000

 50001 to 75000

 75001 to 100000

 More then 100000

 Are you investing?

 Yes

 No

 What kind of investment you prefer most?

 Saving a/c

 Fixed deposit

 Mutual fund

 Other

 While investing your money, which factor you prefer most.

 Liquidity

 Low risk

 High return

 Company reputation

 Have you ever invested your money in M.F?

 Yes

 No

 When did you know about the mutual fund?

 Recently

 2 year back

 4 year back

 Much before

 What was the source of information for you?

 Newspaper –magazines

 Agent/bank

 Friend’s/ relative

 Financial advisor

 In which kind of mutual fund you would like to invest.

 Public

 Private
 Which feature of mutual fund you prefer most?

 Diversification

 Better return & safety

 Regular income

 Tax benefit

 In which mutual fund you have invested?

 HDFC mutual fund

 Reliance mutual fund

 Kotak mutual fund

 Other

 Which mode of investment will you prefer?

 One time investment

 SIP-Systematic investment plan

 How much you have invested in total mutual fund?

 Up to 5000

 5000 to 20000

 20000 to 50000

 Above 50000
 Which type of risk, you feel in mutual fund?

 Lower return

 Inaccessibility

 Market conditions

 Other

 Which type of risk, you feel in mutual fund from where you like to prefer to invest in
mutual fund?

 Direct from the association of mutual fund

 Broker only

 Online invest

 Other sources

 Weight your satisfaction level with respect to mutual fund?

 Highly

 Satisfied

 Neutral

 Dissatisfied

 Highly Satisfied Dissatisfied