Evidencia 6: Segmentation “Describing Potential Clients”

Julie Paola Yepes Acuña

Ficha No. 1667858

Servicio Nacional de Aprendizaje SENA

Centro de Desarrollo Agroindustrial y Empresarial

Tecnólogo en Negociación Internacional

Bogotá, D.C.

2018
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1. Resuelva en inglés las preguntas que se le presentan a continuación: .......................................... 3

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio, de
acuerdo con el país ya seleccionado. ...................................................................................................... 4
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población. ....................................................................................................................... 4
 1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

I buy my products in supermarkets and stores.

 Do you consider yourself as a neat person? Why?

Yes, because I consider it important to have at hand what I need

 Do you feel satisfied with the cleaning products you buy? Why?

Yes, because I buy reliable and quality products

 What kind of cleaning product would you like it to be improved? Why?

The soap for clothes would improve it being an all-inclusive product so as not to have

to use other products

 Mention 5 cleaning product brands you consider as the best ones

Colgate

Clorox

Fab

Axion

Listerine

 Which are the most important aspects to be taken into account to choose a

cleaning product brand?

Quality, performance, price, innovation, care for the environment

 Imagine you are promoting a new product. Describe it and write in ten lines the

reasons to convince your potential clients to buy your product.

Soap takes Care of your beauty is a fantastic product to keep your skin clean and healthy,
because it does not contain chemical agents that could cause damage to it. It is manufactured
by a chemical reaction between water, lye (also known as sodium hydroxide), fats and oils.
These fats and oils are transformed into soap and glycerin by a chemical process called
saponification, which results in pure soap, glycerin, and some residue, non-polluting
 The soap takes care of your beauty is an organic soap that does not contain even a single
ingredient that is harmful to the health. In addition, using essential oils, fats and other natural
ingredients have different benefits and scents, it is a product friendly with the environment and
at a price comfortable for your entire Family. We have different aromas to the taste of our
customers
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

The population object of study for this research is comprised of adult men and women
in the age range of 15 to 64 years of age who live in the cities Madrid, Barcelona, Valencia
and Zaragoza España, with a population of 46.659.302 people, is located in the position 30 of
the table of population, composed by 196 countries and has a moderate population density of
92 inhabitants per Km2.
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para

ser aplicada a esta población.

1. ¿ How often do you buy soap?

2. ¿would change brand of soap if you find a product that gives you the other benefits?
3. ¿Where do you buy the product?
4. ¿ To through that advertising medium you know of the soap?
5. ¿ What quantity of soap consumed per month?
6. ¿ you would use organic soap?
7. ¿ How much would you be willing to pay for organic soap?
8. ¿ What size would you prefer an organic soap?