“

reflecting
reality
intelligently &
strategically ”
A DIVISION OF PLANMAN CONSULTING
Our Offerings
In order to address clients needs
comprehensively. ICMR offers an
extensive array of syndicated and
customized services:
Brand and Consumer Research
Social & Public Research
Applied Economic Research
Large Scale Surveys
Media Research
These divisions of ICMR offer a
wide range of services ranging
from custom designed consumer
research to social research. A range
which include:
• Mystery Shopping
• Market Share Estimation
• Simulated Test Marketing
• Competitors’ Brand Equity
• Trade Studies
• Positioning & Segmentation
Studies
• Research on Sensitive/ Social
Issues
• Potential Estimation, Product &
Concept Tests
• Usage and Attitudinal Surveys,
Price Elasticity Analysis
• Advertising Research Studies
(Pre and Post Research),
Perception Analysis, Corporate
Image Study
• Industry Analysis
• Brand Research
• Consumer Research
• Competitive Environment
Analysis
• Product/Concept Tests
• Applied Economic Research
• Socio Economic Research (FDI
& WTO issues)
• International Trade Relation
and Studies
• Technical Barriers to Trade
Consulting
• Service Sector Trade
Consutling
• Advertisement Effectiveness
Analysis
• Large Scale Data Collection

Our Reach
J&K
ICMR has a Pan India presence with 8 regional
offices in metropolitan and semi metropolitan CHANDIGARH
DEHRADUN
cities namely New Delhi, Mumbai, Bangalore, NEW DELHI
Ahmedabad, Hyderabad, Kolkata, Chennai and JAIPUR LUCKNOW
GUWAHATI
GWALIOR PATNA
Pune. Our reach gets extended with strong
AGARTALA
network offices in Chandigarh, Jaipur, Lucknow, BHOPAL VARANASI RANCHI

Bhopal, Guwahati, Varanasi, Raipur, Patna, AHMEDABAD KOLKATA

RAIPUR
SURAT NAGPUR
Thiruvananthapuram, Bhubhaneshwar, Ranchi, NASIK AURANGABAD
BHUBHANESWAR

Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat, MUMBAI PUNE VISHAKA PATNAM

Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam, KOHLAPUR HYDERABAD

Hubli, Aurangabad, Kothapur and J&K. HUBLI
PANJIM
ICMR’s network is strongly supported by a team BANGALORE
CHENNAI
consisting of 250 researchers, 500 supervisors MYSORE
KOCHI
MADURAI
and 1500+ investigators.
THIRUBANTHAPURAM

Media Partner: Planman Media
Through its media arm Planman Consulting
publishes various fortnightly and monthly
magazines namely Business and Economy,4P’s,The
Sunday Indian, Human Factor, The India Economy
Review, Strategic Innovators and Need the Dough.
ICMR has been involved in extensive researches
which are published in these magazines. Few of
these researches include:
• India’s 10 Best Business Hotel
• 100 Most Powerful Human Beings
• India’s Most Valuable Brands
• India’s Most Profitable Companies
Why Us?
At ICMR we empower our research projects with
an awesome content of strategic intent, which no
other market research agency can ever compare.
Being enabled with such core consulting
competencies, our research assignments are
focused on the corporate strategic objectives of
our clients rather than on just data collection and
interpretation.
ICMR provides marketing solutions packaged
with great emphasis on the core marketing
issues. So, whether it is relationship building with
the consumer or launching a new product in the
international market, or simple conducting a sales
restructuring, ICMR provides invaluable insights
from a comprehensive point of view.
To help you in succeeding, we blend consumer
understanding with a creative, disciplined and
customized approach to market research. We
offer a range of solutions-oriented tools that
integrate technology, business needs and
analytical capabilities to address specific business
needs, enabling organizations to plan, analyze
and execute successful marketing and sales
strategies.
Who we are?
ICMR was established in the year 1996 to revolutionize
the way companies look at research. It was founded
by eminent economist and management guru Prof.
Arindam Chaudhuri to provide market research services
amalgamated with consulting inputs. ICMR is a holistic
solution provider from identification of problem areas
to implementation of consulting solutions. From market
intelligence (product information, competitive strategy
and overall market environment) inputs to strategic
consulting, ICMR caters to a wide gamut of clients from
corporate to government bodies.
Today with various divisions of ICMR we are able to
provide end to end research solutions customized
according to the requirements of our clients. We have
the following divisions at ICMR which are the areas of
our specialization:
• BRAND AND CONSUMER RESEARCH
• APPLIED ECONOMIC RESEARCH
• SOCIAL SECTOR RESEARCH
• LARGE SCALE SURVEY
• MEDIA RESEARCH
The Human Resource at ICMR comes from a wide
spectrum. Industry experts in the panel of ICMR share
their strategic intelligent competency in the successful
and critical analysis of industry specific projects.
Eight (8) full fledged offices across India and various
associate offices in Class B&C cities endow us with
unmatched reach and accessibility.
Academic Partner: IIPM
ICMR is a sister concern of The Indian Institute
of Planning and Management (IIPM).
IIPM was established in 1973 by Dr.M.K
Chaudhuri (MSc, DSc, PhD). IIPM quoted as the
world’s largest business school by Financial
Times, London; is one of the leading schools
of India and a pioneer in market research with
9 campuses in 7 cities and with a student base
of over seven thousand.
A number of research activities have been
undertaken in the past by the strategic
alliance of IIPM and ICMR.
Social Sector Partner:
The Great Indian Dream
Foundation
Great Indian Dream Foundation is a social
arm of IIPM which was established on 28th
March, 2000. GIDF is a collaborative effort
between IIPM faculty and its students which
works in 300 villages and reaches out to over
a million people. The key focus of GIDF are
eradicating poverty, increasing employment
and promoting health. GIDF and ICMR jointly
undertakes research activities in social sector
research.
Our Clientele
OGILVY & MATHER, Detroit Office Project
“The quality of output was of a VERY HIGH CALIBRE. The report was
found IMMENSELY USEFUL by our Detroit branch. What is more
noteworthy is that along with research, we have also been provided
a complete solution tailor-made to our requirements. We would like
to make a special mention of the HIGH LEVEL OF COMMITMENT &
INVOLVEMENT exhibited... Ritu Abrol”
SONY
“EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE
ORIENTED & INFORMATIVE... Veenu, A. Mukherjee”
AKAI
“...the largest study done in the consumer durable industry for
developing our marketing & positioning strategy... We would like
to thank you for the WONDERFUL JOB done within a short time...
SINCERE, DILIGENT, CONSCIENTIOUS... Basant Pande”
AMWAY
”HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The
consultants’ combination is BRILLIANT... TERRIFIC!!!... In two words, 
result oriented... Did their services meet our objectives? DEFINITELY
YES... Suresh, S. Razia, Venkatesh, Arindam, B. Sumeet, S. Menon”
WIPRO INFOTECH
“... We are pleased to appreciate your efforts in meeting our
requirements...We look forward to a continuation of your EXCELLENT
SERVICES in the future... B. Basu”
ELECTROLUX
“... VERY GOOD!!!... EYE OPENER!!!... Great opportunity to learn the
key findings of EXPERTS!!!... Rai, Vikas, S. Harjinder”
CONTRACT ADVERTISING
“... FANTASTIC!!!... EXCELLENT!!!... Joy, S. Vyas”

FUJI FILMS HERO HONDA

“…..we would like to convey that the market research done by your
company on the photography market has proved helpful to us in
the planning of our marketing techniques. Due to this research we
became aware of the activities of our competitors and gave us a
clear idea of our standing in the Indian market…..KEEP IT UP………
Kentaro Shiota
“... VERY VERY EFFECTIVE... PROVOKING!!!... Babu, A. Upadhyay”
GOODYEAR
“... VERY GOOD!!!... VERY USEFUL!!!... We discovered how important
Cash Flows are... Sondh, A. Mittal”

CLIENTS

Hudco
Hero Honda
Akai Arctic Bread Hutch
Alstom IOCL-Fuels
Indian Airlines
ILO Anchemco (Anand Group) Coca-Cola
Hyundai Boroplus
Haryana Tourism
VOICE
ICRIER
Emami ISID
Electrolux
Cain Technologies

Contract Advertising Swarovski

Sony Castrol
Bates India The Chadha Group
Honeywell Carrier Air Conditioner
Mahindra & Mahindra RG’s Restaurant
Purolator NASSCOM
Sleepwell Enterprise Radisson Group
Dabur
NCAER Essar
Yale University Dixy Chicken
Toyota
Nike Fortis Healthcare
IOCL-Lubricants Division UNDP
Red Tape
PCRA Fuji Films
Nicholas Piramal Rajeev Gandhi Foundation
LML Ltd
Legato Systems Max Healthcare
SIDA
Sodexo India
Galderma
Snob Restaurant
Good Year
Singer Wipro Infotech Godfrey Phillips India (GPI)
World Bank
 WORLD-CLASS
INFRASTRUCTURE

HEAD OFFICE
ICMR, B-27, Qutab Institutional Area, New Delhi - 110016
Ph. 011-41799989, 41799952, 41799987. Mobile: 9891256551
Fax: 41799911
e-mail: namita.chhetri@planmanconsulting.com
Website: www.icmr.net.in
www.planmanconsulting.com

BRANCH OFFICES

IIPM Tower IIPM Tower, IIPM Tower,

B-27, Qutab Institutional Area, New Delhi -110016 Junction of 32nd Road & S.V. Road, 419, 100 ft. Road, Koramangala,
E-mail : info@iipm.edu ; www.iipm.edu Bandra (W), Mumbai - 50. Bangalore.

IIPM Tower, IIPM Tower, IIPM Tower, IIPM Tower,

6-3-252/2, Erramanzil, 893/4, Bhandarkar Road, 19, Inqulab Society. Opp. Sears Tower, 145, Marshall’s Road,
Banjara Hills, Hyderabad. Deccan Gymkhana, Pune. Gulbai Tekra, Off C.G.Road, Ahmedabad. Egmore, Chennai.

NEW DELHI CHENNAI HYDERABAD MUMBAI BANGALORE AHMEDABAD PUNE NEW DELHI