Elena Galeanu

Manag-2210-Net03

Professor: Amy Riker

SWOT analysis for Chipotle Restaurants

Strength Weaknesses
 Growing operations
 Innovation  Limited menu
 Strong financial performance  Dependence on farmers
 Loyal customers  “Lower profitability than its competitors”
 Quality food  U.S. Market dependence
 Online ordering  Limited International Presence
 Convenient locations
 Customizable meal/ kid’s meal/ breakfast

Opportunities Threats
 Diversification/More menu choices  Stronger competition in the fast-casual dining
 Global expansion sector
 Increase advertising  U.S. healthcare laws/ increase of healthcare
 More healthy meal options/Non-GMO costs
ingredients  Higher price throughout the food industry
 Environmental sustainability made eating out less affordable
 Locally Sourced Produce  Economic instability

After the SWOT analysis was performed, the company can start working on the strategic plan. The
organization must consider what techniques will have the most significant influence on the business and
which will help to improve the business position the most. In front of the line must be positioned those
initiatives that are the most urgent. The organization must pursue progress, and in this way, they will
ensure that there are improvements. After the strategic plan has been formulated, the company is ready
to implement it, and the activity must be continuously monitored. In this way, the organization will
ensure that they reach the desired results.