AGGREGATE PLANNING OF DARK ROSE JAVA COFFEEHOUSE

1. Materials

The Dark Rose Java offers a superior coffee product, delicious pastries, fresh
juices, the finest tea drinks, Ghirardelli cocoa and gourmet chocolates. So, I suggest
to add one materials to upgrade this company is Thai Green Tea. Because Thai Green
Tea is popular and trend these days. Green Tea has many advantage such as it has
polyphenols that have effects like reducing inflammation and helping fight cancer.
Then, many people aware about that advantage and they want to consume it. So, this
is an opportunity for Dark Rose Java Coffeehouse produce Thai Green Tea to be a
product.

2. Marketing and Distribution

The mission of Dark Rose Java Coffeehouse is they want to be the choice for
the local Pleasantville community, downtown business workers, tourists who visit the
city and student. So, my suggestion is Coffeehouse need to target community out of
the city. The meaning is this company must sell their product by franchisee because
franchisee can expand Coffeehouse product and they can develop the business.
Besides, they can advertise their product by do the website, advertise in social media
or application software. Because it is the trend that entrepreneurs use to advertise
their product and people easy to access and buy through digital way.

Then, Coffeehouse can make the social entrepreneurship programme such as

the employees of Coffeehouse do the welfare of the local community by supporting
charitable and civic activities. The example of programme is Coffeehouse will support
the coffee’s farmers by using fair trade, sustainable production and organic product.
The motive is Coffeehouse can help community to improve their economy and
community help to develop and grow the business of Coffeehouse.
 3. Accounting and Finance

The target sales of Dark Rose Java Coffeehouse for the first fiscal year is
$600,000. Then, the target sales increase to $750,000 and $1 million for the second
fiscal year and third fiscal year. After that, they achieve a 15 percent net profit margin
within the first year and 30 percent for the three fiscal year. Next, Coffeehouse
achieve a total net profit of $150,000 in first fiscal year and $200,000 by three fiscal
year. This company want to quickly achieve profitability and sustain attractive rate of
return is 20 percent or more annually for their investors. Last but not least, the
company will invest residual profits into financial markets or real estate.

4. Human Resources

Dark Rose Java Coffeehouse need to have the Coffeehouse academy to train
people before they are into Coffeehouse as an employee. Besides, Coffeehouse must
have training session for people who want to be a franchisee of Coffeehouse. The
objective is who worked in Coffeehouse need to have the same knowledge to protect
quality of service and product. Next, this company can employ a graphic designer
and back-end user interface technical developer to create the simple and classy
internet focused site.

References

Palo Alto Software, Dark Rose Java Coffeehouse Business Plan, Retrieved at 10 November
2019 from https://www.bplans.com/coffeehouse_business_plan/web_plan_summary_fc.php