Uniqlo

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Uniqlo Co., Ltd.
????????
UNIQLO logo.svg
Uniqlo logo
Type
Wholly owned subsidiary
Industry Fashion
Retail
Founded Ube, Yamaguchi, Japan
1949; 70 years ago
Founder Tadashi Yanai Edit this on Wikidata
Headquarters Midtown Tower, Akasaka
9-chome, Minato, Tokyo, Japan
Key people
Tadashi Yanai (Chairman, President & CEO)
Takahiro Wakabayashi (Senior Vice President)
Products Clothing
Number of employees
44,424 (2018)
Parent Fast Retailing
(2005�present)
Website uniqlo.com
Uniqlo Co., Ltd. (???????? Kabushiki-gaisha Yunikuro) (US: /'ju?niklo?/ YOO-nee-
kloh;[1] Japanese pronunciation: [j??ik??o]) is a Japanese casual wear designer,
manufacturer and retailer.[2] The company is a wholly owned subsidiary of Fast
Retailing Co., Ltd.[3]

Contents
1 History
1.1 Origins in Japan
1.2 Private-label strategy
2 International operations
2.1 Australia
2.2 Bangladesh
2.3 Belgium
2.4 Canada
2.5 China
2.6 Hong Kong SAR
2.7 France
2.8 Germany
2.9 India
2.10 Indonesia
2.11 Italy
2.12 Malaysia
2.13 The Netherlands
2.14 The Philippines
2.15 Russia
2.16 Singapore
2.17 South Korea
2.18 Taiwan
2.19 Thailand
2.20 Spain
2.21 United Kingdom
2.22 United States
2.23 Denmark
2.24 Sweden
3 Controversies
4 Notable projects
4.1 "Art for All" partnership with Jeffrey Deitch
5 Awards
6 References
7 External links
History

Uniqlo flagship store in Shinsaibashisuji, Osaka

Origins in Japan
A Yamaguchi-based company, Ogori Shoji (which, until then, had been operating men's
clothing shops called "Men's Shop OS") was founded in March 1949 in Ube, Yamaguchi.
[4]

In May 1984, it opened a unisex casual wear store in Fukuro-machi, Naka-ku,

Hiroshima under the name "Unique Clothing Warehouse".[5] Initially, the brand was
going to be registered as a shortened contraction of "unique clothing".[6] However,
in 1988, during administration work between Hong Kong in relation to the brand,
staff in charge of registration misread the "C" as "Q", and that is how the brand
name was born.[citation needed] Tadashi Yanai then changed the store name to
"uniqlo" across Japan.[7] In September 1991, the name of the company was changed
from "Ogori Shoji" to "Fast Retailing", and by April 1994, there were over 100
Uniqlo stores operating throughout Japan.[citation needed]

Private-label strategy
In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap,
known as "SPA" (for specialty-store/retailer of private-label apparel), meaning
that they would produce their own clothing and sell it exclusively.[citation
needed] They engaged the retail brand consultancy, CIA, Inc. / The Brand Architect
Group, to guide the company through the realization of this strategy, including
consulting on merchandise, visual merchandising and display, store design and a new
logo designed by Richard Seireeni and Sy Chen of The Brand Architect Group's Los
Angeles office.[citation needed] Uniqlo had begun outsourcing their clothing
manufacturing to factories in China where labour was cheap, a well-established
corporate practice.[citation needed] Japan was in the depths of a recession at the
time, and the low-cost goods proved popular.[citation needed] Their advertising
campaigns, clothing quality and new retail layouts also proved fruitful.[8]

� In creating its clothing lines, Uniqlo embraces both shun and kino-bi. Shun
[?] means 'timing, best timing, but also at the same time it's a trend,' something
that's updated and just in time, neither early nor late. The company offers
clothing basics, but basics that are current, that respond to what's going on today
in art and design. Kino-bi [???] means function and beauty, joined together: the
clothing is presented in an organized, rational manner, and that very organization
and rationality creates an artistic pattern and rhythm. All these qualities reflect
the defining characteristics of modern Japanese culture, modern 'Japaneseness.'
�
� Nobuo Domae, CEO, Uniqlo USA (April 2007)[1]
In November 1998, they opened their first urban Uniqlo store in Tokyo's trendy
Harajuku district, and outlets soon spread to major cities throughout Japan.
[citation needed] In 2001, sales turnover and gross profit reached a new peak, with
over 500 retail stores in Japan.[citation needed] When Uniqlo decided to expand
overseas, it separated Uniqlo from the parent company,[1] and established Fast
Retailing (Jiangsu) Apparel Co., Ltd. in China. In 2002 their first Chinese Uniqlo
outlet was opened in Shanghai along with four overseas outlets in London, England.
[citation needed]

2005 saw more overseas expansion, with stores opening in the United States (New
York City), Hong Kong (Tsim Sha Tsui) and South Korea (Seoul), their South Korean
expansion being part of a joint venture with Lotte.[citation needed] As of year-end
2005, in addition to its overseas holdings, Uniqlo had around 700 stores within
Japan.[citation needed] By 2006 sales were $4 billion.[1] By April 2007, the
company had set a global sales goal of $10 billion and a ranking among the top five
global retailers, joining what at the time was Gap, H&M, Inditex, and Limited
Brands.[1]

Fast Retailing signed a design consulting contract for Uniqlo products with fashion
designer Jil Sander in March 2009.[9] Shiatzy Chen has been approached by Uniqlo to
produce a capsule collection of ready to wear pieces to launch in November 2010
while Asia's largest Uniqlo store outside Japan opened its doors in Kuala Lumpur in
the same month.[citation needed]

Uniqlo jeans at their Tokyo store

On 2 September 2009, Fast Retailing announced that the company would target annual
group sales of 5 trillion yen (approx. US$61.2 billion) and pretax profit from
operations of 1 trillion yen (approx. US$12.2 billion) by 2020. This means that the
company is aiming to become the world's biggest specialty retailer of private label
apparel with a continuous growth rate of 20% per year. The figure breaks down as
one trillion yen from Uniqlo's Japan business, three trillion yen from its
international business, and one trillion yen from "Japan-related and global brand
business."[clarify] The company's international business target breaks down as one
trillion yen in China, one trillion in other Asian countries and one trillion in
Europe and the United States.[10]

In October 2018, Uniqlo collaborated with designer Alexander Wang to create a line
of Heattech layerable basics including tank tops, leggings, underwear and
bodysuits.[11]

International operations
As of 31 August 2017, the company reported that 1920 Uniqlo stores were in
operation worldwide.[12]

Australia

Uniqlo in Perth, Australia

Uniqlo opened its first Australian store in Melbourne in April 2014.[13] In 2015,
it expanded into Queensland, with the introduction of two shops in Brisbane.[13]
Uniqlo opened a shop in Chadstone Shopping Centre in Melbourne, Victoria, the
largest shopping centre in the southern hemisphere, in October 2016 when it was
redeveloped.[14] There are currently 21 stores in Australia, including in Sydney
and Perth. There is also a Uniqlo store in the Eastland Shopping Centre in
Ringwood.[15]

Bangladesh
Uniqlo started their first store at the New Elephant road in Dhaka, Bangladesh, on
5 July 2013. Uniqlo is known as Grameen Uniqlo there due to their social business
concept JV with Grameen Bank. There are currently 15 stores in Dhaka, 1 store in
Gazipur and 1 in Narsingdi.[16]

Belgium
The first Belgian Uniqlo store opened in October 2015 at Meir, Antwerp.[17] A
second store followed suit at the Wijnegem Shopping Center on March 25 in the same
year.[18] 19 October 2017 saw the opening of a third store in Brussels.[19]

Canada

Uniqlo in Canada
Uniqlo opened their first Canadian store at the Toronto Eaton Centre in September
2016, followed by a second store at the Yorkdale Shopping Centre in October 2016.
[20] Measuring at 28,000 and 24,000 square feet, both stores are five times the
size of the Muji store that opened in Toronto in 2014.[21] Three new stores in
Ontario opened in 2018 at Vaughan Mills, CF Markville and Square One Shopping
Centre.[22] Uniqlo opened the new Oshawa location at the Oshawa Centre in March
2019 and opened the new Newmarket location at the Upper Canada Mall in April 2019,
bringing the total number of stores in Ontario to seven.[23] A third Canadian
store, the first outside of Ontario and the first in Western Canada, opened at
Burnaby's Metropolis at Metrotown in October 2017 [24] to be followed by Surrey's
Guildford Town Centre[25] and Richmond Centre[26] in Richmond, BC. A new store
opened at Coquitlam Centre in Coquitlam, BC on 14 September 2018.[27][28] There
will also be a new store opening in Edmonton's West Edmonton Mall in 2019.[29][30]
The West Edm store will open on Sept 27

China

Uniqlo in Sanlitun, Beijing, China

Uniqlo entered the Chinese mainland market in 2002. As of August 2017, there were
555 stores in China, including in Beijing, Guangzhou, Chongqing, Chengdu, Nanjing,
Ningbo, Shanghai, Shenzhen, Shijia, Tianjin and Xi'an.[31]

In May 2011, the magazine Shukan Bunshun[clarification needed] published a story

alleging that Uniqlo had forced employees at its stores and factories in China to
work long hours for little pay. In response, Uniqlo unsuccessfully sued the
weekly's publisher, Bungeishunju, for �220 million for libel.[32][33]

A 2015 online video of a couple having sex in a Beijing Uniqlo store changing room
became notorious among Chinese internet users. Chinese police arrested at least
five people in connection with the incident, allegedly including the couple and
three other disseminators of the video, for having 'severely violated socialist
core values'.[34] The New York Times noted that the store's exterior had become a
popular venue for people to gather and take pictures in sexual poses reminiscent of
the video.[35]

Hong Kong SAR

Uniqlo tram advertising in Hong Kong

Uniqlo has 27 stores in Hong Kong SAR as of May 2018.[36]

France
On 17 November 2014, Uniqlo opened its first store in Eastern France (and the
second store in France outside Greater Paris) in the city of Strasbourg.[37]

Germany
Their German flagship store opened on 11 April 2014 at Tauentzienstra�e, Berlin.
[38] By 2019 the company operated 9 stores in Germany, 6 of those in Berlin.[39]

India
Uniqlo has opened a store in India in Oct 2019, as the company announced on 9 May
2018.[40] The company will set up a wholly owned subsidiary in India.[41] It
clocked sales of Rs 2.2 crore in the first two days of opening its maiden store in
the country. In the coming months, the Japanese retailer plans to open two more
outlets in the National Capital Region, one in DLF Avenue Mall in Saket and another
smaller version in DLF CyberHub in Gurgaon.

Indonesia
Uniqlo has a large presence in Indonesia. Debuted in 2013 at Lotte Shopping Avenue
Jakarta, Uniqlo expands rapidly in Jakarta and other cities. Per 2019, Uniqlo has
15 stores in Jakarta (including stores in Bekasi and Tangerang), 3 stores in
Surabaya; 2 stores in Bandung and Makassar; and 1 store in Yogyakarta, Denpasar,
Medan, and Pekanbaru; and 1 store in Denpasar Bali.

Italy
The first Uniqlo store in Italy was opened in Piazza Cordusio, Milan in September
2019.

Malaysia
In fall of 2010, Uniqlo opened its first store in Malaysia in Fahrenheit 88[42][43]
located in Bukit Bintang, Kuala Lumpur. Uniqlo now has 47 outlets located across
Malaysia.[44]

The Netherlands
The first Dutch Uniqlo store was opened in Amsterdam in 2018. The official opening
was marred by protests against Uniqlo's unethical business practices in their
factory in Jakarta, Indonesia.

The Philippines
Uniqlo's first store in the Philippines opened at the SM Mall of Asia on June 15,
2012.[45] On its sixth anniversary, the company opened its flagship store in the
country at Glorietta 5 in Makati, it opened on 5 October 2018. The store is the
biggest in Southeast Asia.[46]

Uniqlo has 60 stores across the Philippines as of October 2019.[47]

Uniqlo has partnered with the SM Group's SM Retail Inc. to bring the brand in the
Philippines.[48]

Russia
On April 2, 2010, Uniqlo opened its first store in Moscow, Russia. By August 2019
there were 36 Uniqlo outlets in the country, 20 of them in Moscow.[49]

Singapore
In April 2009, Uniqlo opened its first store at Tampines 1.[50] Its first flagship
store in Singapore and Southeast Asia opened 7 years later on 2 September 2016 at
Orchard Central.[51] As of 2017, Uniqlo has 25 stores located island wide.[52]

South Korea

Uniqlo in Lotte World Mall, Seoul, South Korea

In November 2011, Uniqlo generated more than 2 billion won ($1.7 million) in one
day's sales on November 11 when it opened Asia's largest flagship store in central
Seoul. The sales figure was the highest ever set by a fashion outlet in Korea.
Uniqlo sales over US$1.2 billion with 150 shops in South Korea. Lotte owns 49% of
Uniqlo's Korean subdiary.[53] It currently operates 180 stores in South Korea.

Taiwan
Uniqlo has 67 store fronts in Taiwan as of June 2018.[54]

Thailand
Uniqlo in CentralWorld, Bangkok, Thailand
In September 2011, Uniqlo opened its first store at CentralWorld. Its largest
flagship store in Thailand and Southeast Asia. Uniqlo has 46 store fronts in
Thailand as of January 2019.[55]

Spain
Uniqlo began operations in Spain in 2016[56] with its on-line store and in
September 2017 opened its flagship store in Barcelona[56] (Passeig de Gr�cia).
Nowadays, it also owns a second store in Barcelona.

United Kingdom
Uniqlo currently has 13 shops in England as of 2019. Ambitious expansion plans in
the early 2000s were reversed, with 16 shops being closed in 2003,[57] including
those in Manchester,[58] Coventry,[59] and Leicester. Uniqlo opened a brand new
shop in Manchester on Market Street in April 2019.[60]

United States

Uniqlo's flagship store in Chicago on the Magnificent Mile

In September 2005, Uniqlo opened the doors to its first United States store in the
Menlo Park Mall located in Edison, NJ.[61] In November 2006, Uniqlo opened its
first store in the SoHo fashion district of Manhattan, New York City. New fashion
designers joined the store's team to boost and rebirth fashion concepts catering to
the US market.[62]

As part of Fast Retailing's 2020 plan the company has stated that it plans to
generate $10 billion in annual sales in the United States from 200 stores, which
will lead to a location in every major U.S. city. This goal was stated when the
company's only U.S. presence was its handful of stores in the New York City area,
[63] soon after the company began an expansion in the United States.

In October 2015, Uniqlo opened its first store in the Midwest with a Chicago store
on Michigan Avenue.[64]

Denmark
Uniqlo opened their first store in Denmark in April 2019. The store is located on
Str�get in central Copenhagen. The store includes three stories.

Sweden
The first Uniqlo store in Sweden opened in August 2018 in Stockholm and covers 3
stories.

Controversies
In January 2015, a number of labor rights violations were reported at Uniqlo
suppliers in China.[65][66][67][68] Uniqlo pledged to remedy the violations.[69]
[70]

In June 2015, Uniqlo factory workers went on strike in relation to lay-offs.[71]

[72]

In November 2015, investigations into the measures Uniqlo introduced in the wake of
the January 2015 revelations found that Uniqlo's remedies had been only partially
successful, with significant violations continuing to occur.[73][74]

In October 2016 the report 'This Way to Dystopia: Exposing UNIQLO's Abuse of
Chinese Garment Workers'[75] by SACOM and War on Want claimed that it was still the
case that "excessive overtime, low pay, dangerous working conditions and oppressive
management" were common in Uniqlo factories in China and Cambodia.
In 2019, a number of Australian workers reported that bullying and harassment is
rife, there were "shouting rooms", and a toxic work culture. They claimed they had
to work 18-hour days, had to fold 7 shirts a minute, and everyone leaves with �some
form of PTSD�.[76] Also, former HR manager Melanie Bell is suing UNIQLO for $1
million, claiming that she had been bullied and discriminated against due to her
�caucasian heritage�.[77]

Window sign in Shinjuku, 2010.

Notable projects
Artist collaborations
BT21
Takashi Murakami
Kaws
Andy Warhol
Ray and Charles Eames
Jean-Michel Basquiat
Keith Haring
Alexander Wang
In�s de La Fressange
JW Anderson
Hana Tajima
Roger Federer
"Art for All" partnership with Jeffrey Deitch
Launching on 20 January 2017 "Art for All" is a partnership with New York art
dealer and curator, Jeffrey Deitch. The project is centered around the sale of 65
limited-edition products made by commissioned artists such as Marie Roberts,
Starlee Kine and Ken Kagami. With a focus on making the collecting of artworks
available to a larger audience, the items on sale will all be available for under
$100.[78]

Awards
The German fashion designer Jil Sander joined Uniqlo in 2009, and was appointed
creative director of the brand's menswear and womenswear � as well as launching a
new label, +J collection, which won the 2011 Brit Insurance Design Fashion Award.
[79]

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External links
Media related to UNIQLO at Wikimedia Commons
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