Hi,


Hope you are doing well.




I'm reaching out to you regarding an investment opportunity in AndOr
Communications Private Limited.



I am Prashant Kumar and I am cofounder of India based startup company
AndOr Communications Pvt Ltd. We are leveraging AI and machine
Learning in creating visual content creation tools for next generation of
mobile users.




About AndOr
AndOr aims to create fun and powerful tools that re-imagine the way
content is created all over the world. It empowers aspiring artists, everyday
individuals, and businesses with the best possible tools to unlock their
creativity and create content that their audience connects with. Whether
you need to edit photo, video, sound, a portrait, a post or ad for social
media – it has the most intuitive, brilliant and smart tools for the best
possible results. It was started in 2016 by a team with mainly IIT & IIM
education background & mobile domain experts who are the best-in-class
mobile developers in India and who have played key roles in shaping early
successful products on the mobile domain with Times Internet Group.
With a sticky subscriber base in the USA, it is planning to raise capital to
grow in the USA as well as other developed countries.



Financials & Funding Requirement


AndOr has been entirely bootstrapped since inception. It has achieved

the following turnovers over the last 3 years


FY17 – $ 0.42 M, FY18- $ 1.06 M, FY19-$ 0.69 M and for FY20 - $

1.00 M (Estimated without funding)

The fall in revenue from FY18 to FY19 is because it adopted a
subscription based business model which is more sustainable. These
revenues are achieved in spite of lesser marketing spend. It expects to
make a revenue in tune of US$ 5 million with an investment of US$ 3
million in the year 2020. With increased marketing spend on Android, it
can be way ahead of their competitors in a very short time in the markets
like US, Europe, South Korea, Japan, China, Brazil & Mexico. By 2021,
the company projected to achieve a turnover of US$ 25 million with an
EBITDA of US$ 7 million.


Funding Ask: US$ 3 million   




Product & User Base


The company has built a core graphics rendering engine on both iOS and
Android. It is also in the process of rolling out a comprehensive video
editor for both iPhone and Android on top of the technology stack. It is
also building graphic design tools for marketing professionals and content
creators based on our existing graphics engine. The main products include:


1. LightX(Comprehensive Photo editor): https://youtu.be/tD0H3xd6G9g


 2. StoryZ(Short Video Creation and Community): https://youtu.be/

fcUP8u97fmA


 3. PhotoLeaf(Graphics design for creative professionals): https://youtu.be/

yx-1k6NOL6w


LightX is all in one highly rated subscription based photo editor for mobile
with 32 million downloads on android and 1.2 million installs on iPhone. It
launched subscription services on Oct 2018. Currently, we have 3.8
million signed up users and 26k paid subscribed users.

StoryZ is short video creation tool along with the in-built community.
StoryZ was launched on iOS in June 2018 and on Android in Feb. 2019. It
has nearly 6 million installs with 4 million signed up users and 20k paid
subscribers.


PhotoLeaf is a complete Graphics design editor for creative professionals.

It is available on iOS and has nearly 0.5 million installs with 0.25 million
signed up users.


AndOr’s subscription service is only a year old and in the current financial
year the subscription to install conversion ratio is very high. The major
market is currently US.


Team Profile



Sharad Shankar, CEO: Sharad has 17 years of experience in Software
domain. Prior to this venture, he was heading mobile engineering division
at Times Internet . He started Mobile engineering division at Times
Internet(India’s largest internet company). He led the team to design and
develop TOI, ET, Gaana and MagicBricks from scratch. He was also one
of the Co-Founders of Punchh Inc. a SAS company based in California.
Sharad has done his B.Tech. from IIT Kanpur in 2002.



Nitin Gautam, CTO: Nitin Gautam has 16+ years of experience in
creating scalable enterprise applications. He has worked as Head - “Search
and Recommendation” Stack for Times Internet working majorly on
content discovery solutions for organization's important properties. He has
also worked as Technology Head - Smartapp, which was recharge
application providing plan recommendations based on user's data usage.
Nitin has done B.tech. in Computer science from IIT Kanpur.



Onkar Nath Mishra, Chief Scientist: Onkar Nath Mishra has 14 years of
experience in creating products and managing large and small business. He
was Chief Product Architect for a vernacular mobile product named
NewsPoint and India’s largest music streaming application named Gaana.
He was cofounder of Logic Brick Private Limited where he developed
computer vision based software for “Autonomous Navigation System”.
Onkar has done B.Tech. in Electrical Engineering from IIT Kharagpur and
PGDM from IIM Indore.



Prashant Kumar, Head- Mobile strategy and Marketing: He was
heading Mobile app engineering at Economic Times a division of Times
Internet Limited. Prashant has done MBA from IIM Lucknow and also a
post-graduate in Computer Science. He has 13 years of industry expertise
in providing technical solutions and has 8 years of exclusive experience in
managing and strategising for the mobile app ecosystem. He has a vast
experience in mobile app marketing.



Vineet Jain, iOS Architect: Vineet has graduated in Mathematics &
Computing from IIT Roorkee. He is working as iOS architect and heads
iOS team at Andor. He was with Times internet and was leading various
mobile products on iOS including Gaana, Economic Times and The Times
of India.



Naveen Mishra, Android Architect: Naveen was heading Mobile apps
engineering at Gaana.com a division of Times Internet Limited. He is a
graduate from IIT Roorkee and has 8+ years of industry expertise in
Mobile apps and Graphics related technologies.


Total team size of 15 based out of New Delhi, India.




Competition 


Lightricks is the main competitor for AndOr with a similar strategy and
product offering and raised about US$ 205 million till date. Lightricks has
multiple products for content creation on mobile. At the same time,
different players are matching our product offerings. Major of them are
PicsArt and VSCO.    

Please find attached a brief investor deck on AndOr. Let me know if you
would be interested in this opportunity. 




Thanks & Regards,

Prashant Kumar

+91-9810265170