History of ICICI 1955 :

The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated at the initiative of
the World Bank, the Government of India and representatives of Indian industry, with the objective of
creating a development financial institution for providing medium-term and long-term project financing to
Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited.

: ICICI emerges as the major source of foreign currency loans to Indian industry. Besides funding from
the World Bank and other multi-lateral agencies, ICICI was also among the first Indian companies to raise
funds from international markets. 1956 : ICICI declared its first dividend of 3.5%. 1958 : Mr.G.L.Mehta
appointed the second Chairman of ICICI Ltd. 1960 : ICICI building at 163, Backbay Reclamation,
inaugurated. 1961 : The first West German loan of DM 5 million from Kredianstalt obtained. 1967 : ICICI
made its first debenture issue for Rs.6 crore, which was oversubscribed. 1969 : The first two regional
offices in Calcutta and Madras set up. 1972 : The second entity in India to set up merchant banking
services. : Mr. H. T. Parekh appointed the third Chairman of ICICI. 1977 : ICICI sponsored the formation
of Housing Development Finance Corporation. Managed its first equity public issue 1978 : Mr. James Raj
appointed the fourth Chairman of ICICI. 1979 : Mr.Siddharth Mehta appointed the fifth Chairman of ICICI.
1982 : 1982 : ICICI became the first ever Indian borrower to raise European Currency Units. : ICICI
commences leasing business. 1984 : Mr. S. Nadkarni appointed the sixth Chairman of ICICI. 1985 : Mr.
N.Vaghul appointed the seventh Chairman and Managing Director of ICICI. 1986 : ICICI became the first
Indian institution to receive ADB Loans. : ICICI, along with UTI, set up Credit Rating Information Services
of India Limited, India's first professional credit rating agency. : ICICI promotes Shipping Credit and
Investment Company of India Limited. : The Corporation made a public issue of Swiss Franc 75 million in
Switzerland, the first public issue by any Indian entity in the Swiss Capital Market. 1987 : ICICI signed a
loan agreement for Sterling Pound 10 million with Commonwealth Development Corporation (CDC), the
first loan by CDC for financing projects in India. 1988 : Promoted TDICI - India's first venture capital
company. 1993 : ICICI Securities and Finance Company Limited in joint venture with J. P. Morgan set up.
: ICICI Asset Management Company set up. 1994 : ICICI Bank set up. 1996 : ICICI Ltd became the first
company in the Indian financial sector to raise GDR. : SCICI merged with ICICI Ltd. : Mr. K.V.Kamath
appointed the Managing Director and CEO of ICICI Ltd 1997 : ICICI Ltd was the first intermediary to move
away from single prime rate to three-tier prime rates structure and introduced yield-curve based pricing. :
The name The Industrial Credit and Investment Corporation of India Ltd changed to ICICI Ltd. : ICICI Ltd
announced the takeover of ITC Classic Finance. 1998 : Introduced the new logo symbolizing a common
corporate identity for the ICICI Group. : ICICI announced takeover of Anagram Finance. 1999 : ICICI
launched retail finance - car loans, house loans and loans for consumer durables. : ICICI becomes the
first Indian Company to list on the NYSE through an issue of American Depositary Shares. 2000 : ICICI
Bank became the first commercial bank from India to list its stock on NYSE. : ICICI Bank announces
merger with Bank of Madura. 2001 : The Boards of ICICI Ltd and ICICI Bank approved the merger of
ICICI with ICICI Bank. 2002 : ICICI Ltd merged with ICICI Bank Ltd to create India’s secondlargest bank
in terms of assets. : ICICI assigned higher than sovereign rating by Moody’s. : ICICI Bank launched
India’s first CDO (Collateralised Debt Obligation) Fund named Indian Corporate Collateralised Debt
Obligation Fund (ICCDO Fund). : "E Lobby", a self-service banking centre inaugurated in Pune. It was the
first of its kind in India. : ICICI Bank launched Private Banking. : 1100-seat Call Centre set up in
Hyderabad : ICICI Bank Home Shoppe, the first-ever permanent aggregation and display of housing
projects in the county, launched in Pune, : ATM-on-Wheels, India’s first mobile ATM, launched in
Mumbai. 2003 : The first Integrated Currency Management Centre launched in Pune. : ICICI Bank
announced the setting up of its first ever offshore branch in Singapore. : The first offshore banking unit
(OBU) at Seepz Special Economic Zone, Mumbai, launched. : ICICI Bank’s representative office
inaugurated in Dubai. : Representative office set up in China. : ICICI Bank’s UK subsidiary launched. :
India’s first ever "Visa Mini Credit Card", a 43% smaller credit card in dimensions launched. : ICICI Bank
subsidiary set up in Canada. : Temasek Holdings acquired 5.2% stake in ICICI Bank. : ICICI Bank
became the market leader in retail credit in India. 2004 : Max Money, a home loan product that offers the
dual benefit of higher eligibility and affordability to a customer, introduced. : Mobile banking service in
India launched in association with Reliance Infocomm. : India’s first multi-branded credit card with HPCL
and Airtel launched. : Kisan Loan Card and innovative, low-cost ATMs in rural India launched. : ICICI
Bank and CNBC TV 18 announced India’s first ever awards recognizing the achievements of SMEs, a
pioneering initiative to encourage the contribution of Small and Medium Enterprises to the growth of
Indian economy. : ICICI Bank opened its 500th branch in India. : ICICI Bank introduced partnership
model wherein ICICI Bank would forge an alliance with existing micro finance institutions (MFIs). The MFI
would undertake the promotional role of identifying, training and promoting the micro-finance clients and
ICICI Bank would finance the clients directly on the recommendation of the MFI. : ICICI Bank introduced
8-8 Banking wherein all the branches of the Bank would remain open from 8a.m. to 8 p.m. from Monday
to Saturday. : ICICI Bank introduced the concept of floating rate for home loans in India. 2005 : First rural
branch and ATM launched in Uttar Pradesh at Delpandarwa, Hardoi. : "Free for Life" credit cards
launched wherein annual fees of all ICICI Bank Credit Cards were waived off. : ICICI Bank and Visa
jointly launched mChq – a revolutionary credit card on the mobile phone. : Private Banking Masters 2005,
a nationwide Golf tournament for high networth clients of the private banking division launched. This
event is the largest domestic invitation amateur golf event conducted in India. : First Indian company to
make a simultaneous equity offering of $1.8 billion in India, the United States and Japan. : Acquired
IvestitsionnoKreditny Bank of Russia. : ICICI Bank became the largest bank in India in terms of its market
capitalization. : ICICI Bank became the first private entity in India to offer a discount to retail investors for
its follow-up offer. 2006 : ICICI Bank became the first Indian bank to issue hybrid Tier-1 perpetual debt in
the international markets. : ICICI Bank subsidiary set up in Russia. : Introduced a new product - ‘NRI
smart save Deposits’ – a unique fixed deposit scheme for nonresident Indians. : Representative offices
opened in Thailand, Indonesia and Malaysia. : ICICI Bank became the largest retail player in the market
to introduce a biometric enabled smart card that allow banking transactions to be conducted on the field.
A low-cost solution, this became an effective delivery option for ICICI Bank’s micro finance institution
partners. : Financial counseling centre Disha launched. Disha provides free credit counseling, financial
planning and debt management services. : Bhoomi puja conducted for a regional hub in Hyderabad,
Andhra Pradesh. 2007 : ICICI Bank‘s USD 2 billion 3-tranche international bond offering was the largest
bond offering by an Indian bank. : Sangli Bank amalgamated with ICICI Bank. : ICICI Bank raised Rs
20,000 crore (approx $5 billion) from both domestic and international markets through a follow-on public
offer. : ICICI Bank’s GBP 350 million international bond offering marked the inaugural deal in the sterling
market from an Indian issuer and also the largest deal in the sterling market from Asia. : Launched India’s
first ever jewellery card in association with jewelry major Gitanjali Group. : ICICI Bank became the first
bank in India to launch a premium credit card -- The Visa Signature Credit Card. : Foundation stone laid
for a regional hub in Gandhinagar, Gujarat. : Introduced SME Toolkit, an online resource centre, to help
small and medium enterprises start, finance and grow their business. : ICICI Bank signed a multi-tranche
dual currency US$ 1.5 billion syndication loan agreement in Singapore. : ICICI Bank became the first
private bank in India to offer both floating and fixed rate on car loans, commercial vehicles loans,
construction equipment loans and professional equipment loans. : In a first of its kind, nation wide
initiative to attract bright graduate students to pursue a career in banking, ICICI Bank launched the
"Probationary Officer Programme". : Launched Bank@home services for all savings and current a/c
customers residing in India : ICICI Bank Eurasia LLC inaugurated its first branch at St Petersburg,
Russia. 2008 : ICICI Bank enters US, launches its first branch in New York : ICICI Bank enters Germany,
opens its first branch in Frankfurt : ICICI Bank launched iMobile, a breakthrough innovation in banking
where practically all internet banking transactions can now be simply done on mobile phones. : ICICI
Bank concluded India's largest ever securitization transaction of a pool of retail loan assets aggregating to
Rs. 48.96 billion (equivalent of USD 1.21 billion) in a multi-tranche issue backed by four different asset
categories. It is also the largest deal in Asia (ex-Japan) in 2008 till date and the second largest deal in
Asia (ex-Japan & Australia) since the beginning of 2007. : ICICI Bank launches ICICIACTIVE - Banking
Interactive Service - along with DISHTV, which will allow viewers to see information about the Bank's
products and services and contact details on their DISHTV screens. :
ICICI Bank and British Airways launch co-branded credit card, which is designed to earn accelerated
reward points to the card holders with every British Airways flight or by spending on everyday purchases
: ICICI Bank Board appoints Mr K. V. Kamath as non-executive Chairman and Ms Chanda Kochhar as
Managing Director & CEO effective May 1, 2009, while the existing non-executive Chairman Mr N Vaghul
retires after completing his term on April 30, 2009 2009 : ICICI bank ties up with BSNL Cell One for bill
payments, it will facilitate bill payment for BSNL Cell One users through www.icicibank.com across all the
27 circles of BSNL. : ICICI Bank Limited acting through its Hong Kong Branch (ICICI Bank) signed an
agreement on Export Credit Line totaling up to US$100 million with the Japan Bank for International
Cooperation (JBIC) which constitutes the international wing of Japan Finance Corporation. : ICICI Bank
Limited acting through its Hong Kong Branch (ICICI Bank) signed a loan agreement with the Export-
Import Bank of China (China Exim) for USD 98 million under the Two- step Buyer Credit (Export Credit)
arrangement. ICICI Bank is the first Indian Bank to have entered into this arrangement with China Exim :
ICICI Bank with Singapore Airlines launched “ICICI Bank Singapore Airlines Visa Platinum Credit Card”,
the Card has exclusive privileges especially designed for the members. : ICICI Bank announced an
association with mChek, India’s leading mobile payment solutions provider, to facilitate mChek services to
all ICICI Bank Debit and Credit Card customers. These are electronic cards issued to the customers with
mChek application on their mobile phone. : Ms Chanda Kochhar takes charge as the Managing Director
& CEO of ICICI Bank from May 1, 2009

About Us

ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81
billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year
ended March 31, 2010. The Bank has a network of 2,507 branches and 5,808 ATMs in India, and
has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking
products and financial services to corporate and retail customers through a variety of delivery
channels and through its specialised subsidiaries in the areas of investment banking, life and non-
life insurance, venture capital and asset management. The Bank currently has subsidiaries in the
United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong
Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in
United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our
UK subsidiary has established branches in Belgium and Germany.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock
Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New
York Stock Exchange (NYSE).

OVERVIEW
ICICI Group offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its specialised group
companies, subsidiaries and affiliates in the areas of personal banking, investment banking, life
and general insurance, venture capital and asset management. With a strong customer focus, the
ICICI Group Companies have maintained and enhanced their leadership position in their
respective sectors.

ICICI Bank is India's second-largest bank with total assets of Rs. 3,793.01 billion (US$ 75
billion) at March 31, 2009 and profit after tax Rs. 37.58 billion for the year ended March 31,
2009. The Bank has a network of 1,451 branches and about 4,721 ATMs in India and presence in
18 countries.

ICICI Prudential Life Insurance Company is a 74:26 joint venture with Prudential plc (UK). It is
the largest private sector life insurance company offering a comprehensive suite of life, health
and pensions products. It is also the pioneer in launching innovative health care products like
Diabetes Care Active and health Saver.The company operates on a multi-channel platform and
has a distribution strength of over 2,76,000 financial advisors operating from more than 2000
branches spread across 1800 locations across the country. In addition to the agency force, it also
has tie-ups with various banks, corporate agents and brokers. In fiscal 2009, ICICI Prudential
attained a market share of 10.9% based on retail weighted premium and garnered a total
premium of Rs 153.56 billion registering a growth of 13% and held assets of Rs. 327.88 billion
as on March 31, 2009.

ICICI Lombard General Insurance Company, a joint venture with the Canada based Fairfax
Financial Holdings, is the largest private sector general insurance company. It has a
comprehensive product portfolio catering to all corporate and retail insurance needs and is
present in over 300 locations across the country. ICICI Lombard General Insurance has achieved
a market share of 27.2% among private sector general insurance companies and an overall
market share of 11.2% during fiscal 2009. The gross return premium grew by 2.2% from Rs.
33.45 billion in fiscal 2008 to 34.20 billion in fiscal 2009.

ICICI Securities Ltd is the largest equity house in the country providing end-to-end solutions
(including web-based services) through the largest non-banking distribution channel so as to
fulfill all the diverse needs of retail and corporate customers. ICICI Securities (I-Sec) has a
dominant position in its core segments of its operations - Corporate Finance including Equity
Capital Markets Advisory Services, Institutional Equities, Retail and Financial Product
Distribution.

ICICI Securities Primary Dealership Limited is the largest Primary Dealer in Government
Securities. It is an acknowledged leader in the Indian fixed income and money markets, with a
strong franchise across the spectrum of interest rate products and services - institutional sales and
trading, resource mobilisation, portfolio management services and research. One of the first
entities to be granted Primary Dealership license by RBI, I-Sec PD has made pioneering
contributions since inception to debt market development in India. I-Sec PD is also credited with
pioneering debt market research in India. I-Sec PD has been recognised as the 'Best Domestic
Bond House in India' by Asiamoney every year from 2002 to 2007 and selected as 'Best Bond
House' by Financeasia.com for the years - 2001, 2004 to 2007 and 2009."

ICICI Prudential Asset Management is the third largest mutual fund with average asset under
management of Rs. 514.33 billion and a market share of 10.43% as on March 31, 2009. The
Company manages a comprehensive range of mutual fund schemes and portfolio management
services to meet the varying investment needs of its investors through162 branches and 185
CAMS official point of transaction acceptance spread across the country.

ICICI Venture is one of the largest and most successful private equity firms in India with funds
under management in excess of USD 2 billion. ICICI Venture, over the years has built an
enviable portfolio of companies across sectors including Life Sciences, Information Technology,
Media, Manufacturing, Retail, Financial Services, and Real Estate thereby building sustainable
value. It has several “firsts” to its credit in the Indian Private Equity industry. Amongst them are
India’s first leveraged buyout (Infomedia), the first real estate investment (Cyber Gateway), the
first mezzanine financing for a acquisition (Arch Pharmalabs), the first ‘royalty-based’ structured
deal in Pharma Research & Development (Dr Reddy’s Laboratories - JV) and the first fund level
secondary transaction (Coller Capital).

OUR COMPANIES

 ICICI Bank
 ICICI Prudential Life Insurance Company
 ICICI Securities Limited
 ICICI Securities Primary Dealership Limited
 ICICI Lombard General Insurance Company
 ICICI Prudential Asset Management Company
 ICICI Venture

PRODUCTS

ICICI Group has always been at the forefront of developing innovative financial products, which caters to
various needs of people from all walks of life. Over the years, it has launched several financial products
that offer financial support, security and more to not just individuals, but to big and small organisations
too.

Banking

 Personal Banking
o Savings & Deposits
o Loans
o Cards
o Wealth Management
 Global Private Clients
  Corporate Banking
o Transaction Banking
o Treasury Banking
o Investment Banking
o Capital Markets
o Custodial Services
o Rural & Agri Banking
o Structured Finance
o Technology Finance
 Business Banking
o Current Account
o Business Loans
o Forex
o Trade
o Cash Management Services
 NRI Banking
o Money Transfer
o Bank Accounts
o Investment
o Property Solutions
o Insurance
o Loans

Insurance & Investment

 Life Insurance
o Life Insurance
o Retirement Solutions
o Health Solutions
o Education Solutions
 General Insurance
o Health Insurance
o Overseas Travel Insurance
o Student Medical Insurance
o Motor Insurance
o Home Insurance
 Securities
o Corporate Finance
o Primary Dealership
o Institutional Equities
o Retail Equities
 Mutual Fund
o Our Funds
o Performance Analyser
 o Systematic Investing
o Compare Schemes
 Private Equity Practice

PERSONAL BANKING

Deposits
ICICI Bank offers wide variety of Deposit Products to suit your requirements. Convenience of networked
branches/ ATMs and facility of E-channels like Internet and Mobile Banking, Select any of our deposit
products and provide your details online and our representative will contact you. More >>

Loans
ICICI Bank offers wide variety of Loans Products to suit your requirements. Coupled with convenience of
networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings
banking at your doorstep. Select any of our loan product and provide your details online and our
representative will contact you for getting loans. More >>

Cards
ICICI Bank offers a variety of cards to suit your different transactional needs. Our range includes Credit
Cards, Debit Cards and Prepaid cards. These cards offer you convenience for your financial transactions
like cash withdrawal, shopping and travel. These cards are widely accepted both in India and abroad.
Read on for details and features of each. More >>

Wealth Management
Wealth is the result of a recognised opportunity. We understand this and we work with you to plan and
manage your financial opportunities prudently. Not just that, we also extend a host of services so you
can remain focused on immediate objectives while we take care of all your wealth management
requirements.

CORPORATE BANKING

Transaction Banking
ICICI Bank's transaction banking solutions are designed to facilitate efficient cash flow management,
comprehensive and customised MIS and simplify the workload of the accounts team. More >>
Treasury Banking
ICICI Bank has a client-centric treasury. We aim to deliver the widest range of services customised to our
client requirement. Our focus is to be the risk solution provider of choice and the premier market maker
in the country. More >>

Investment Banking
ICICI Bank can guide you through the universe of strategic alternatives - from identifying potential
merger or acquisition targets to realigning your business' capital structure. More >>

Capital Markets
ICICI Bank is one of the promoters of many leading institutions in the country like National Stock
Exchange Of India Limited (NSE), National Commodities & Derivatives Exchange Limited (NCDEX), Central
Depository Services (India) Limited (CDSL), etc. More >>

Custodial Services
ICICI Bank is a one-stop-shop offering end-to-end custody solution for equities and fixed income
instruments, exchange traded derivatives, GDR/ADR/Euro issues and arbitrage, government securities
and treasury bills, and fund accounting. More >>

International Banking
ICICI Bank's primary objective is to offer to its customers a complete value proposition that is globally
competitive. More >>

Rural & Agri Banking

ICICI Bank does more than just banking for the farm sector by looking beyond the conventional, and by
providing innovative solutions that work in the rural area. More >>

Structured Finance
ICICI Bank has harnessed new technologies and thought processes to introduce numerous products and
services in the area of Corporate Finance to suit various clientele. More >>

Technology Finance
The Technology Finance Group (TFG) of ICICI Bank implements various programmes for international
agencies like World Bank and USAID.More >>

BUSINESS BANKING

Current Account
Get the most powerful Current Account to work for your business. More >>
Business Loans
Nothing should limit a growing business. As an entrepreneur, we know how valuable is time and money
for you. Which is why we offer our support to your company through Business Loans.
More >>

Forex
Fluctuations in interest and exchange rates and the price of essential materials can rapidly turn a
profitable deal into a loss. To be prepared, you need a partner with proven expertise in international
trade and finance. More >>

Trade
Letter of Credit, Bank Guarantee, Export Bill Negotiation, Export Finance, Import Finance and Escrow
Account. There's a lot you can gain from ICICI Bank. More >>

Cash Management Services

ICICI Bank's Cash Management Services helps you make optimum use of your working capital, leveraging
the float between faster collections and just-in-time payments. More >>

NRI BANKING

Money Transfer
Send money to India through ICICI Bank's complete range of international money transfer services. More
>>

Bank Accounts
A perfect solution for the global Indian, ICICI Bank's power-packed and feature-rich bank account for
NRIs meets all your banking needs. More >>

Investments
Be it international or domestic mutual funds, online share trading, structured deposits, private equity or
commercial real estate, ICICI Bank offers a range of investment products specially designed for the
global Indians. More >>

Property Solutions
Avail expert advice when you buy a new home. More >>

Insurance
Thinking about securing your family's needs back home? ICICI Bank's insurance products can help you do
just that. More >>

Loans
Avail loan facility against your deposits. More >>
LIFE INSURANCE

Life Insurance

Life insurance is a guarantee that your family will receive financial support should something happen to
you. It thus permanently protects your family from financial crises. More >>

Retirement Solutions
A retirement plan is an assurance that you will continue to earn a satisfying income and enjoy a
comfortable lifestyle, even when you are no longer working. More >>

Health Solutions
A health cover insures you against several illnesses and guarantees you stay financially secure should
you ever require treatment. The cover ensures peace of mind, eliminates all worries about treatment
expenses, and allows you to focus your energy on more important things, like healing. More >>

Education Solutions
One of your most important responsibilities as a parent is to ensure that your child gets the best
possible education that can be provided. Education insurance plans are designed to provide peace of
mind to you, as a parent, that your child's education will be secure. More >>

GENERAL INSURANCE

Health Insurance
Health Insurance takes care of medical, hospitalisation and other costs incurred in an unexpected
medical emergency. ICICI Lombard offers comprehensive plans ranging from covering the entire family
under one policy to plans that cover OPD expenses, critical illnesses cover, etc. More >>

Overseas Travel Insurance

Traveling Abroad in a hurry? ICICI Lombard 24x7 brings to you travel insurance plans that can be bought
instantly & are best suited to your needs. And what's more? You pay only for the exact number of days
of travel rather than the usual slab rate. More >>

Student Medical Insurance

ICICI Lombard's Student Travel Insurance plans are tailor made to suit your university requirements
abroad. Medical expenses up to USD 500,000 and 8 other non medical benefits all covered at approx.
1/3rd of cost of buying in dollars. Secure your study abroad with university-complaint 2 year cover.
More >>
Home Insurance
Our Home Insurance Plan ensures you peace of mind by protecting the structure and the contents of
your home in case if eventualities like fire, floods, earthquake, short circuits, burglary etc. More >>

Motor Insurance
Now save money on your Car and Two-Wheeler Insurance with ICICI Lombard’s comprehensive motor
insurance plans. Cashless cover across 1500+ network garages and 0% EMI option on premium
payments with your ICICI Bank credit card. More >>

Securities
Corporate Finance

ICICI Securities is a SEBI registered Category I Merchant Banker and a pioneer of numerous
innovative practices in Indian Investment banking space. It takes immense pride for having
played an instrumental role of facilitating explosive growth of the Indian economy. More >>

Institutional Equities

ICICI Securities assists global institutional investors to make the right decisions through
insightful research coverage and a client focused Sales and Dealing team. A 30-member strong
dedicated and specialized research team ensures flow of well thought-out and well-researched
stock ideas and portfolio strategies. More >>

Institutional Research

The Institutional research team has 30 analysts, with coverage of ~150 stocks. `India Unlimited',
an annual investors' conference held in Singapore and New York, witnesses excellent responses
from investors every year. The team also holds a number of theme based conferences in India
that draw good responses from the clientele. More >>

Retail Equities

ICICIdirect.com - ICICIdirect.com offers a convenient and easy to use platform to invest in

equity and various other financial products. Buying and selling shares are just a click away. The
primary objective of ICICIdirect.com is to empower the individual to take complete control of
his investments and offer the entire basket of investment options by giving him a democratic
medium of investment with a seamless structure that integrates his bank account; his demat
account and the trading account. More >>

ICICIdirect Financial Superstore

ICICIdirect recently launched the concept of 'financial superstores' across the country. These
stores offer a variety of financial products and services under one roof. It is a one-stop shop that
facilitates existing and potential customers to be able to talk to us and help us understand their
financial plans and goals. More >>
Retail Research

ICICIDirect research, a 30-member strong team, is a leader in independent equity research on

over 170 companies, specialising in large, small and mid cap companies. Our research team
makes over 300 company visits per year, meeting with management from the smallest to the
largest cap companies. More >>

Active Trader Services

The Active Trader Service is an innovative offering from ICICI Securities which is ideal for
those who are truly 'born traders'. As a customer of the Active Trader Service, we assure you
truly personalised service with a dedicated relationship manager assigned to your account. More
>>

MUTUAL FUND
Our Funds

Every individual is different, and so are his investment requirements. We at ICICI Bank
understand this and, therefore, offer a range of solutions that enable every individual to create a
portfolio of the tenor, return and risk that he desires. More >>

Performance Analyser

Want to track NAV movements of various ICICI Prudential Mutual Fund Schemes? Check out
the Performance Analyser. More >>

Systematic Investing

Today you have a range of options when it comes to making investments. One of the simplest
and most sensible ways of investing, especially when you are just starting off on your investment
journey is to use the Systematic Investing. More >>
Compare Schemes

Check out this helpful tool that lets you compare the investment objectives, horizons and other
factors of various ICICI Prudential Mutual Fund Schemes. More >>

Private Equity Practice

Portfolio

ICICI Venture has over the years built an enviable portfolio covering a range of sectors spread
across private equity, buyouts and real estate investments. More >>

Investment Strategy
ICICI Venture plays a holistic role in fueling growth for partners and facilitates financial
discipline by offering strategic inputs and insights gained from investing across sectors. More >>

Towards Sustainable Development

As India's fastest growing financial services conglomerate, with deep moorings in the Indian
economy for over five decades, ICICI Group of companies have endeavoured to contribute to
address the challenges posed to the community in multiple ways.

1) ICICI Foundation for Inclusive Growth: (ICICI Foundation) was founded by the ICICI
Group in early 2008 to give focus to its efforts to promote inclusive growth amongst low-income
Indian households. ICICI Foundation's mission is to create and support strong independent
organisations which work towards empowering the poor to participate in and benefit from the
Indian growth process. The Foundation has built partnerships with dedicated and knowledgeable
organisations working in the five areas that we believe provide essential elements for inclusive
growth: primary health, elementary education, access to financial services, strengthening
civil societies, and environmental sustainability. More>>

2) ICICI Group's financial inclusion initiatives: ICICI Group's financial inclusion initiatives
include microfinance initiatives, introduction of biometric cards, models like Business
Correspondents, microinsurance and micro systematic investment plans. More>>

3) Disha Counselling: Disha Financial Counselling services are free to all in areas like financial
education, credit counselling and debt management. More>>

4) Technology Finance Group: TFG's programmes are designed to assist industry and
institutions to undertake collaborative R&D and technology development projects. More>>

5) Read to Lead campaign: ICICI Bank has pledged to educate 1,00,000 children through the
'Read to Lead initiative. Because education today means a better life tomorrow. More>>

6) Go Green. Each one for a better earth: ICICI Bank, is a responsible corporate citizen and
believes that every small 'green' step today would go a long way in building a greener future and
that each one of us can work towards a better earth.
Go Green' is an organisation wide initiative that moves beyond moving ourselves, our processes
and our customers to cost efficient automated channels to building awareness and consciousness
of our environment, our nation and our society. More>

Thursday, December 10, 2009

Indian Banking's Next Two Revolutions
Many Indian villages have over one thousand mobile phones. But no bank accounts.

Welcome to the great Indian revolution.

Even after the sweeping changes brought about by NREGA – the second version of which made bank
accounts mandatory – real financial inclusion remains a dream.

Thanks to NREGA, many of India’s poorest of the poor now recognizes the use of a savings account. But
that a bank can lend them money to meet their financial goals – even if it is microfinance - is unknown
by many. A recent nationwide survey had brought out these shocking facts.

Why couldn’t the country’s public sector banks achieve within 60 years, what a handful of private
mobile operators could do in 6?

The easy answer would be the scope for profits, but given the wafer-thin margins with which these large
capex mobile operators function, and the efficiency with which many private micro-financiers have
developed their businesses recently, bankers would need to find another excuse.

Reserve Bank of India is aware of this challenge, and is now trying to address this in two novel ways,
which if fully implemented can change the very landscape of Indian banking, not to mention the
achievement of amazing levels of financial inclusion.

One of the RBI strategies would seem like a throwback to the pre-nationalization era. Yes, new private
banks are again welcome. But they would be back in a different avatar – Local Area Banks.

Originally conceived in the 1996 Union Budget, local area banks had got a major push with the findings
and recommendations of the Raghuram Rajan Committee. RBI plans to address the safety concerns with
small private banks by ensuring a higher Capital Adequacy Ratio (CAR) of above 15% - as against regular
banks’ 12% - and tough regulations to prevent related party transactions.

If implemented fully, this can be a wave of opportunity for a new generation of financial entrepreneurs,
cooperatives, and self-help groups. The distinct advantage RBI sees with the move - other than great
accessibility – is the creation of tailor-made financial products based on local demand.
The second RBI initiative was their recent Outreach Program to commemorate their Platinum Jubilee
Year. Designed around Governor Dr. D Subbarao’s Zero Finance Inclusion System, the program had
inputs from all four Deputy Governors, Shyamala Gopinath, Usha Thorat, Dr. KC Chakrabarty, and Dr.
Subir Gokarn.

The program has placed a new target for commercial banks that all villages with over 2000 people
should get access to financial services by March 2010. Carefully selected and authorized NGOs would be
allowed to assist banks in achieving this target. The critical backbone of this initiative would be cutting-
edge technologies like mobile banking and biometric identification.

If RBI succeeds in these two initiatives, it would lend some credence to the tall claims of economic
liberalization and the telecom / IT revolutions. Then and only then can we take the first step together, as
one billion empowered people.

Because for all our optimism, there is a deep chasm between the developed and developing worlds, and
that chasm is the financial security of a country’s people. And financial inclusion is the first step towards
financial security.