R&D Management in Technology and

Innovation Management

Dr. Bernhard Katzy

Dipl.-Ing. et Dipl.-Kfm.
Acting Professor Industrial Management
University BW Munich
bernhard.katzy@unibw-muenchen.de

The basic processes in R&D management

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 2
 Planning of the R&D program
is the operative implementation of innovation

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 3

The R&D program balances a portfolio of three

types of development projects (multi project management)

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 4
 Evaluation of individual projects
positions each project in the R&D program

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 5

Accounting in the R&D program

consolidates efforts and available budgets

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 6
 (Global) positioning of R&D units
balances synergies with access to markets and knowledge

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 7

Example: Reorganization of R&D at BP Chemicals

(Previous situation)

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 8
 Example: Reorganization of R&D at BP Chemicals
(New situation)

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 9

Complexity within the individual R&D project

is an important success factor

[REWARD Consortium, 1996]

Dr. Bernhard R. Katzy 10