Professional Documents
Culture Documents
Don Tapscott Sunum
Don Tapscott Sunum
WEB 2.0
Web 2.0
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
Sales
Cust om er
Associat e
Por t al
Por t al
I nt egr at o
in Sa le s Support Sy s te m s Fa m ily I nt egr at o
in
Hub Hub
Relevant Pr ci n
i g & Rat es
Pr oduct Suppor t M at er a
i sl Pr oduct
I nf or m at o
in
Syst em _T
Relevant Pr oduct Updat es
Pr oduct / Solut o
i n Rebat es
I nvent or y Avaia
l bitil y
Solut o in Request
Pr oduct / Solut o
i n Financing Plans
Avaia
l bitil y
Syst em _T
Pr oduct Pr ci n
i g Const r aint s
Local
Pr oduct
Pr o
i r O r der I nf o Request
I nf or m at o
in
Solut o
in
DS
Pr oposal Solut oin
Cust O r der & Raincheck Hold Request
Pr oposal
G ener at o
in
Pr ci n
ig
Syst em _T Cust om er I nf or m at o
in
G uest Loyalt y Account s
Syst em _T Request
Cust om er I nf or m at o
i n Request
I nt er act vi e
I nt er act vi e
Dem o Audio Com put er Dem o
AV Libr ar y
Vis ual Dem o Libr ar y Com put er
Syst em _T Syst em _T
Target Architecture
• Proprietary • Standards-based
• Monolithic • Service oriented
• Silos • Interoperable
• Enterprise • + Inter-enterprise
• Dumb networks • Intelligent networks
WEB SERVICES
Web 2.0 BROADBAND MOBILITY
WEB 2.0
THE
NET
GENERATION
5.0
Nu mb er o f U.S . B irth s
(In Millions )
Boomers
4.5
(1946-1964) Echo
Gen X (1977-1997)
(1965-1976)
4.0
3.5
3.0
2.5
2.0
1967
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
29 | © 2010 nGenera Insight. All Rights Reserved.
School Enrollment
Their Parents
Net Geners
Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation
WEB 2.0
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
vs.
Source: Compete.com
37 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
38 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
39 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
40 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
41 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
42 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Alexa.com
43 | © 2010 nGenera Insight. All Rights Reserved.
Alex Tapscott’s Wikinomicists Community
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
Business
Value Webs
Creation
Extended
Enterprise
Physical Knowledge
Critical Resources
Financial
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION