Q1 2012 - Penetration

All countries will be suitable for Tota

Countries County X Country County Y

Z Country Y: We will enter with all the
TOTAL CHOC CONFEC 86.1 86.6 85.3 Counrey X Tablets can have a good o
BARS TOTCHOC 34.7 36.8 56.5 Country z: Tablets will have the best
BITESIZE TOTCHOC 18.4 24.1 48.2
PRALINES TOTCHOC 24.2 57.6 42.2
TABLETS TOTCHOC 75.8 70.2 61.1

100
90 86.186.685.3

80 75.8
70.2
70
61.1
60 56.5 57.6

50 48.2 County X
42.2
40 36.8 Country Z
County Y
30 24.1
20
10
0
TOTAL CHOC BARS BITESIZE PRALINES TABLETS
CONFEC TOTCHOC TOTCHOC TOTCHOC TOTCHOC
[ Display rules: Text Raw Buyers < 90 ]
es will be suitable for Total Choc Confec

We will enter with all the product types since all of them are popular.
Tablets can have a good opportunity
Tablets will have the best opportunity
Q1 2012 - Penetration

County X Country Z County Y

BRAND A 0 0 14.7
BRAND B 40.4 37 23.9
BRAND C 0.1 0 31 Country X: there are many small co
BRAND D 0.1 0 15 Country Z: It is also easier to penet
BRAND E 16.3 0.1 0.1 Country Y: It is better to enter with
BRAND F 10.8 10.2 2.1
BRAND G 19.5 5.8 3.6
BRAND H 14.8 24.4 3.2
BRAND I 0 0 11.8
BRAND J 19.1 0.5 0
ALL OTHER BRANDS TBLTS 17.2 25.8 7.7

[ Display rules: Text Raw Buyers < 90 ]

: there are many small competitors and one strong one. For instance it would easier to penetrate the market with tablets
: It is also easier to penetrate. Brand B would be only the strongest one with 37% of the market share and following 4 brands are less th
It is better to enter with another product since as previous table it is clearly seen that the performance of the other product types are
wing 4 brands are less than 30%
other product types are similar
Q1 2012 - Penetration

Country X Country Z Country Y

BRAND A 9.4 4.5 5.3

BRAND B 0.7 1.2 0.8
BRAND C 0.4 0.8 0.5
BRAND D 8.8 3.2 4.4 Brand F has the biggest market share
BRAND E 1.6 0.1 18 The market players doesn’t have a big
BRAND F 1.6 0.1 17.6
BRAND G 0 0 12.7
BRAND H 1.8 10.4 10.7
BRAND I 0.9 5.4 1.8
BRAND J 0 0 9
BRAND K 3.6 3.5 0.1
BRAND L 0.9 5.8 9.2
BRAND M 0 0.4 6.2
BRAND N 0 0.4 5.6
BRAND O 3.2 2.6 4.8
ALL OTH BTSZE BRANDS 1 5.7 10

[ Display rules: Text Raw Buyers < 90 ]

as the biggest market share then it follows Brand G and Brand H
et players doesn’t have a big participation on the market for instance it is easier to penetrate the market
 County X Country Z County Y
Brands B, D, E, K, L need
BRAND A 3.4 8.8 3.5 Brand H has the biggest
BRAND B 0 1.4 0
BRAND C 2.3 3.8 2.5
BRAND D 0 1.6 0.1
BRAND E 1.1 1.5 0
BRAND F 2.2 2.8 3.2 BRAND A BRAND
BRAND G 2.2 2.3 3 BRAND F BRAND
BRAND H 3.4 24.1 10.5 BRAND K BRAND
BRAND I 0.5 14.6 1.4
BRAND J 5.1 3 2.3
BRAND K 0 3.7 0
12.3
BRAND L 0 6.1 0
BRAND M 3.5 4.4 4.8
BRAND N 1.9 1.5 4.4
ALL OTH BRANDS PRLNS 4.8 18.4 20.3

[ Display rules: Text Raw Buyers < 90 ]

Brands B, D, E, K, L needs to make a big effort for entering into the market
Brand H has the biggest market penetration in country Y and followed by brand M

County Y
BRAND A BRAND B BRAND C BRAND D BRAND E
BRAND F BRAND G BRAND H BRAND I BRAND J
BRAND K BRAND L BRAND M BRAND N

12.32% 9.80% 7.00%

13.45% 0.28%
6.44% 8.96%
3.92% 8.40%
29.41%
Q1 2012 - Penetration

County X Country Z County Y

BRAND A 5.3 4.5 13.6
BRAND B 4.7 3.7 6.1
BRAND C 4.7 3.7 6
BRAND D 2.5 6.1 11.1
BRAND E 2.5 5.9 11.1
BRAND F 1.8 1.8 6.1
BRAND G 1.8 1.8 5.8
BRAND H 0.6 1.6 4.8
BRAND I 0.6 1.3 4.4
BRAND J 0 0.4 0.5
BRAND K 3.6 4.7 0
BRAND L 0 0 4.6
BRAND M 6.6 11.3 10.1
BRAND N 0.8 7 2.2
BRAND O 0.8 7.6 0

[ Display rules: Text Raw Buyers < 90 ]