PURPOSIVE COMMUNICATION 5.

Laswell’s Communication Model

Berlo’s SMCR Communication Model - Also known as Action Model or Linear Model
- Linear communication or One Way Model of Communication
- Harold Lasswell
- Linear communication
- Who, what, which, how
- Regarded as one of the most influential
communication models.

1. Source / encoder
- Origin of the message
- Depends on the
 Communication skills
 Attitudes
 Knowledge
 Social system
 Culture

2. Message Components
- Idea, opinion, emotion, info
- Factors: 1. Who
 Content - Communicator
 Element
 Treatment 2. Says what
- Message
 Structure
 Code
3. In which channel
- Medium
3. Channel
- Medium for the message conveyed by the
4. To whom
speaker
- Receiver
- Factors
 Hearing
5. With what effect
 Seeing
- Effect
 Touching - Prediction not feedback
 Smelling
 Tasting Example:

4. Receiver / decoder Who: PAG-ASA

- The one who interprets the message What: Raining weather over MM and Central Luzon.
 Communication will take place properly if Channel: ABS-CBN
the receiver and the speaker are on the Whom: Public
same level Effect: Inform the people in MM and Central Luzon.
- Factors:
 Communication skills Aristotle’s Model of Communication
 Attitudes - Very first model
 Knowledge - Speaker-centered
 Social system - Highly developed for public speaking skills
 Culture

Disadvantages

1. No feedback.
2. Does not include the barrier.
3. Does not mention communication interference
(noise).
4. Sender and receiver seldom becomes equal or
one the same level of experience.
 Elements 2. Decoding
- Done by the receiver/recipient
1. Speaker - Understanding the message sent by the
- Active transmitter
- Completely charge of the communication
3. Message
2. Speech - Thoughts of the transmitter converted into
- Message content that is to be received by the recipient

--------OCCASION--------- 4. Feedback
- Response of the receiver to the message
3. Audience - Ensures that the message has been
- Passive understood by the receiver
- Listener only
5. Field of experience
4. Effect - Info that sender and receiver already know
- about
- Must overlap so that both parties will be able
Example: Politician to communicate effectively

Critical Elements (Traits of a speaker) Additional Components

 Ethos Noise
- Convince the people - Non-intelligent interruptions

 Pathos Interference
- Touch audience’s feelings - Intelligent interruptions

 Logos
- Putting everything to logic Denotative meaning
- Meaning is the same for all
Disadvantages
Connotative meaning
1. No feedback - Meaning changes due to emotional factors
2. Does not included barrier.
ADVANTAGES DISADVANTAGES
Schramm’s Model of Communication -Straightforward -noise and interruption
-Not one way -misunderstanding
- Wilbur Schramm
 American scholar and pioneer of mass
communication Shannon-Weaver Communication Model
 Proposed the model in the late 1940s
- Claude Elwood Shannon
- Warren Weaver

- Noise
- Two-way

3 Most Factors

 Encoding and decoding

 Feedback
 Field of experience
 We receive the message in different way.
1. Encoding -depends on the receiver
- Done by the transmitter/sender -receiver must know how to comprehend
- Coverts the sender’s thoughts into a message  Not same interpretation.