Campus Director’s

Brand Book
2019-2020
Index

1. On Campus Brand Book 5. Approaching the community

2. Become a Hult Prize Expert 6. Visual Guidelines
3. Get to know Hult Prize 7. SM Guidelines
4. Brand Voice 8. Marketing Materials
On Campus
Brand Book

This Brand Book is shared with our global community of Campus

Directors, to stay aligned with our global community, share the right
message with your audience, have a clear brand voice, and
engage the biggest amount of youth globally.
Become a
Hult Prize Expert
Who we are: Hult Prize transforms how young people
envision their own possibilities as leaders of change in the
world around them. With a US$1Million global startup prize as
its anchor activity, the Hult Prize has brought impact-focused
programs, events and trainings to over a million students
globally, creating a pathway for youth everywhere to take
action to build a better world.

Our Founder: Ahmad Ashkar, CEO & Founder of the

Hult Prize– named one of the Top 100 Most Powerful
Arabs in 2019 by Gulf Business, and Entrepreneur of the
Year in 2018 by GQ.

Our Northstar: Inspire youth, change their trajectory

and bring them to the social impact space.
Become a
Hult Prize Expert
Our Participants: We invite students from university,
undergraduate and postgraduates to participate!

Our Mission: To empower and train 1 million

youth per year to be the change they want to
see in the world

Our Methodology: Inspire, Educate, Challenge,

Accelerate, Fund and Scale, Celebrate and
Connect.
How to pitch
Hult Prize
Are you pitching Hult Prize to:

University Authorities Sponsors

Judges Students

Watch the training video:

How to Pitch Hult Prize
Coming Soon!
Be sure to avoid…
When pitching Hult Prize, be sure to share the correct message:

Your On Campus is a PROGRAM- Hult Prize is a MOVEMENT-

which consists of various events creating more We have different phases: competitons,
impact! accelerators, festivals, investment
Be sure to avoid…
When pitching Hult Prize, make sure you mention the
right partners:

Hult Prize is offered in partnership with the United

Nations. It is hosted and supported by Hult International
Business School, and generously funded by Swedish
entrepreneur Bertil Hult and his family.
Approaching the
community
All messages shared should be
professional, simple, and very energetic!

DO’s DONT’s

• Not informal nor

• Sound like a young,
inappropriate language.
professional person.
• No slang & sloppy
• Use easily understood
appreciation (E.g.: gonna,
language
doin).
• Keep it simple and
brief.
 University of Mabada @hultprize.

Social Media
Be sure to use the correct wording,
and send the right messages!
Visual
Guidelines
1. The Starburst
Following the Hult Prize brand guidelines 2. Wordmark
is very important for your On Campus
Program success. We encourage you to 3. Slogan
recruit someone with design skills to be a
part of your organizing committee to help 4. Variations
edit the posters, flyers, banners, and other 5. Colors
materials provided by the On Campus
Global team. 6. Typography
1. The Starbust
You will be sent your school’s own personalized logo, with Hult Prize [Your University]. Once received,
please use this logo in all branding and marketing materials. For the standalone Hult Prize logo, please
see various correct options below.
2. Our Colors
This is our main color palette. Consider that the Hult Prize Magenta helps to highlight your materials,
giving energy, powerfulness and clearly differentiating us from other competitors.
3. Slogan
Our slogan comes from our main purpose: inspiring young students from all around the globe to
change the world trough high impact ideas that solve the world’s most pressing issues.
Make sure to present the correct slogan everywhere when needed.
4. Variations
The Hult Prize is a Non Profit Organization and its very important to highlight our partners that help us
leading a generation to change the world.

Partnerships

When using both Hult Prize logo and UN logo, or any other partnership, make sure to add a
vertical bar symbol between as shown below. If the logos go separated, it is not necessary to
add the vertical bar.
5. Wordmark
Our Wordmark is what defines us as the biggest / global platform for social entrepreneurship. This is
our principal asset, so please make sure not to alter it and keep the material consistent across all
channels.
6. Typography (fonts)
In both digital or print materials, main font will be Graphik. In link below, you can find all the Hult Prize
fonts. Make sure to install them first, so you can start creating brand-alligned materials.

GRAPHIK BOLD GRAPHIK MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdfghijklmnopqrstuvwxyz 0123456789 abcdfghijklmnopqrstuvwxyz 0123456789
GRAPHIK REGULAR GRAPHIK LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdfghijklmnopqrstuvwxy abcdfghijklmnopqrstuvwxyz
z 0123456789 0123456789

GRAPHIK SUPER GRAPHIK SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdfghijklmnopqrstuvwxyz 0123456789 abcdfghijklmnopqrstuvwxyz 0123456789

GRAPHIK LIGHT ITALIC GRAPHIK THIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdfghijklmnopqrstuvwxyz abcdfghijklmnopqrstuvwxyz
0123456789 0123456789
Social Media
guidelines

Main goals to achieve with

social media
Create a movement in your university for
your Hult Prize On Campus Program

Reach out to your community and let them

know that your university is hosting a Hult
Prize On Campus Program
Communication Plan
Choose Platform
Most commonly- used: Facebook, Instagram, Twitter.
Nevertheless, you can pick other platforms.

Creative Concept
You may design a creative concept for your campaign. This will help you
align all your communication.
E.g.: Hult Prize [University]: The Journey of Impact

Define Activities
According to your resources, including time, effort, number of team members, and
financial support.

Engage community
Get your public excited and engages about your On Campus Program
Marketing Materials
Make the most of the materials we’ve prepared for you:

Digital Printable
Additional Materials
Here you can find some more helpful information to help you with your program:

Watch the training video:

Watch the training video:
Let the world know
On Campus D Day

Create an amazing Have an event as epic as

Find helpful email Marketing Campaign! our Global Finals!
templates