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1. SWOT analysis is used extensively in different industries. Frame a SWOT analysis for an
automobile Industry

SWOT analysis is analysis of the organizations strengths, weakness, opportunities, and

threats. It matches internal strengths and weaknesses up against opportunities and threats.
Strengths and weakness are internal factors which we can control. And opportunities and
threats are external factors that businesses can't control, but can however impact on. When
using strengths and weakness, businesses need to collect raw data to get information.
Businesses can get information by customer feedback, employee surveys. Furthermore,
businesses also can identify the capability if it is weakness or strengths, resources and
process. Opportunities and threats are the external factors. Business can get information from
secondary data like environmental information, industry information and competitive data.
The purpose of the business use the SWOT analysis is to get the information from it and
match each other to develop the ideas and get into goal statement to form strategic
development.

A SWAT analysis for automobile industry

HELPHULL TO OBJECTIVE HARMFULL TO OBJECTIVE

INTERNAL STRENGTH WEEKNESSES

ORIGIAN
1. Low cost structure in terms of
labor and raw material.
2. Qualified and skilled labor with
increasing exports and engineers.
3. High operational efficiency of the
industry.
4. Manufacturing capability is
improving.
1. Low quality of product
compare to other automotive
industry.
2. Low investment in research
and development.
3. Limited knowledge of product
liability and offshore warranty
handling.
4. Comparatively poor
infrastructure for supply chain
and exports.

EXTERNAL OPPORTUNITITIES THREATATS

ORIAGIN
1. Huge opportunity in the tier- 1 and
tier 0.5.
2. Improving income level in the
middle class in the country.
3. Better and environmentally
effective technology is in demand.
4. Global market opportunity itself is
the ultimate opportunity provided
by auto industry..
1. Competition from other low
cost countries like China,
Taiwan, Thailand etc.
2. Lack of new technology in
Indian companies.
3. Free Trade Agreements /
Preferential Trade Agreements.
4. Increase in import costs and
technology cost.