PUNE INSTITUTE OF BUSINESS MANAGEMENT

LAVASA ROAD, BHUKUM, PUNE – 411 042.

INTERNSHIP
LOGBOOK

Name : .......................................................................................................................................

Roll No. : .......................................................................................................................................

Company : .......................................................................................................................................

Start Date : ...............................................................End Date: .......................................................

 INTERNSHIP DETAILS

DETAILS OF THE INTERN

Name of the Student :

Roll No :

Name of the Organization :

Industry :

Product(s) Offered :

EXTERNAL MENTOR DETAILS

Name of the External Mentor :

External Mentor Mobile :

External Mentor Mail ID :

INTERNAL MENTOR DETAILS

Name of the Internal Mentor :

Internal Mentor Mobile :

Internal Mentor Mail ID :

DETAILS OF MARKET RESEARCH:

Title of the Study :

Location of the study :

Target Respondents :
SIP LOG BOOK

TABLE OF CONTENTS

Introduction ........................................................................................1
Hints & Tips: Your Internship ..............................................................2
Week 1 Diary .......................................................................................4
Week 2 Diary .......................................................................................8
Week 3 Diary ..................................................................................... 12
Week 4 Diary ..................................................................................... 16
Week 5 Diary ..................................................................................... 20
Week 6 Diary ..................................................................................... 24
Week 7 Diary ..................................................................................... 28
Week 8 Diary ..................................................................................... 32
Evaluation by Host Company Staff .................................................... 36
Host Company Reference.................................................................. 37
SIP LOG BOOK

Introduction
Thank you for using this Internship Logbook. It records the progress of the Internship.
BASIC UNDERSTANDING
1. Understand that your internship includes Learning the functions of Business and
conducting Market Research
2. You need to learn the functions of the business as per the weekly schedule mentioned in
this log-book
3. At least two hours in a day is to be spent on conducting Market Research
4. For any clarifications required on the process, you may contact your Internal Mentor
Message: INTERNS
1. This logbook will help to record your experiences and achievements on this placement. It
is required to be filled in completely.
2. Scan and email this Logbook to your internal mentor every week so that it will assist your
internal mentor to track the progress of your Internship.
3. A minimum unbroken 8 weeks, with a total 400 hours, is required to complete this
internship.
Message: EXTERNAL MENTOR
1. Please help the Interns to complete the appropriate pages of this logbook to enable
them to reflect their experiences and to have a record for us upon returning to college.
2. Sections, such as the Evaluation and Reference, require your input. Your signature on a
weekly basis is also required.
3. Please contact the Internal Mentor or Placement Officer for any queries.

1
SIP LOG BOOK

Hints & Tips for your Internship

PREPARE FOR YOUR FIRST DAY
 Get there in plenty of time
 Dress smart
 Make sure that you take this Logbook with you
 Ask about your weekly roster
 Check what work you will be doing
 Make note of your supervisors contact details
HEALTH AND SAFETY
Here are a few common-sense rules which you should follow while you are on your Internship,
to ensure that you do not become involved in an accident at work, or that you are not the
cause of an accident.
OBEY ANY SAFETY RULES
Find out if there are any particular rules where you are working, such as wearing the correct
clothing, where the fire exits are, etc. Get to know the rules and obey them. Listen carefully to
the advice or instructions of your Supervisor and don't be afraid to ask questions.
FIRST AID
If you injure yourself in any way, report it to your Supervisor immediately and obtain
treatment.
CLEANLINESS
Always keep your work area clean and tidy. Remember to wash your hands regularly.
HELP
What if the unexpected happens? For instance;
 You might have overslept,
 The buses aren't running on time
Don't panic… Phone your Supervisor as soon as you know that you are going to be late. It is
the polite, professional thing to do.

2
SIP LOG BOOK

SUMMER INTERHSHIP PROJECT

SIP on “Marketing Research”
Project Objectives:
After the completion of the SIP and the Project Report the candidate should be able to learn the
following:
1. Understanding the significance of Market Research for the Business organizations.
2. Acquiring knowledge about STP based on the Field Research
3. Acquiring knowledge about Forces that drive success of any Product/Service in the Market.
4. Acquiring knowledge and understanding the Customer Expectation.
5. Understanding the Consumer Preferences (Likes/Dislikes).
6. Knowing and understanding about the requirement of Expansion or Divestment for the existing
product on the basis of Consumer choices.
7. Understanding the NPD requirement.
8. Understanding the salient Innovations required to improve the Existing product.
9. To Forecast the Market based on Research.
10. To understand ways of conducting Primary Research.
11. How to achieve feasible and right set of data through the Field reviews.
12. Understanding and interpreting the core data into Feasible form for Causal Research (Cause and
effect Relationship).
13. Sales Forecast of any selected product of the company they are working

KEY INTERACTIONS
Internal Purpose

Sales Line Managers ZSM/RSM/ASM For inputs, review and discussions and reporting

Circle finance team For invoicing, claims and commission settlement

IT automation team For entry, reporting and approvals

IT / Tech For smooth functioning of IT and related

systems
Customer Service For customer related issues resolution

External Purpose

Various B2B or B2C customers For understanding the requisites of Expansion,

NPD & Growth.

3
SIP LOG BOOK

Week 1 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organization Orientation)
1. To understand and evaluate the industry and the company in SCPS approach
2. To understand the typical functions of gathering Primary data
3. To study the last 3 years annual reports to understand the financial performance of the
organization.
4. To understand the product portfolio of the company.
5. Understand the Market Research potential and relate it with the classroom learning.

(Note: Please record all the above learning on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
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LEARNINGS CHECKLIST: (Organisation Orientation)

SL.No TOPIC TO LEARN 

1. To understand and evaluate the industry and the company in SCPS approach
2. To understand the typical functions of gathering Primary data
3. To study the last 3 years annual reports to understand the financial
performance of the organization.
4. To understand the product portfolio of the company
5 Understanding the Market Research potential for the company

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

7
SIP LOG BOOK

Week 2 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. Acquiring knowledge about Forces that drive success of any Product/Service in the Market.
2. Acquiring knowledge and understanding the Customer Expectation.
3. Understanding the Consumer Preferences (Likes/Dislikes).
4. Sales Forecast of any selected product of the company they are working
(Note: Please record all the above learning on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
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12.00 pm to
1.00 pm
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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DAY 3: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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10
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
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4.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm

SL.No TOPIC TO LEARN 

1. Acquiring knowledge about Forces that drive success of any Product/Service in the
Market.
2. Acquiring knowledge and understanding the Customer Expectation.
3. Understanding the Consumer Preferences (Likes/Dislikes)

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

11
SIP LOG BOOK

Week 3 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. Knowing and understanding about the requirement of Expansion or Divestment for the existing
product on the basis of Consumer choices.
2. Understanding the NPD requirement.
3. Understanding the salient Innovations required to improve the Existing product.

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
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12
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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DAY 3: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
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LEARNINGS CHECKLIST: (Managing and Developing the Distribution Network)

SL.No TOPIC TO LEARN 

1. Knowing and understanding about the requirement of
Expansion or Divestment for the existing product on the
basis of Consumer choices.
2. Understanding the NPD requirement.

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

15
SIP LOG BOOK

Week 4 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Managing the Distribution Network)
1. Understanding the salient Innovations required to improve the Existing product.
2. To Forecast the Market based on Research.
3. To understand ways of conducting Primary Research.
(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
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4.00 pm
4.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm

16
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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DAY 3: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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18
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
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11.00 am to
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12.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Managing the Distribution Network)

SL.No TOPIC TO LEARN 

1. Knowing and understanding about the requirement of Expansion or
Divestment for the existing product on the basis of Consumer choices.
2. Understanding the NPD requirement.
3. Understanding the salient Innovations required to improve the Existing
product.
4. To Forecast the Market based on Research.
5. To understand ways of conducting Primary Research.

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

19
SIP LOG BOOK

Week 5 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and Interpreting the core data into Feasible form for Causal Research (Cause and
effect Relationship).

(Note: Please record all the above learning on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
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4.00 pm to
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7.00 pm

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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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DAY 3: Date: Day:
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21
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
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LEARNINGS CHECKLIST: (Retail base expansion)

SL.No TOPIC TO LEARN 

1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and interpreting the core data into Feasible form for Causal
Research (Cause and effect Relationship).

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

23
SIP LOG BOOK

Week 6 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and Interpreting the core data into Feasible form for Causal Research (Cause and
effect Relationship).

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
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5.00 pm to
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6.00 pm to
7.00 pm

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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
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DAY 3: Date: Day:
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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
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DAY 5: Date: Day:
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4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

26
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Managing and Improving Secondary Sales)

SL.No TOPIC TO LEARN 

1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and Interpreting the core data into Feasible form for
Causal Research (Cause and effect Relationship).

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

27
SIP LOG BOOK

Week 7 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Strategy and Analytics)
1. Understand the existing beat plan and rearranging for economic, and time
efficient territorial coverage
2. Analyzing Category based /Product Range based/SKU based contribution
3. Identify potential but low performing products
4. Formulate and develop promotional and brand activation programs

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

28
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

29
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

30
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Strategy and Analytics)

SL.No TOPIC TO LEARN 

1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and Interpreting the core data into Feasible form for
Causal Research (Cause and effect Relationship).

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

31
SIP LOG BOOK

Week 8 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Summarize learning and Submission project report)
Students need to summarize their learning and outcomes from the earlier weeks and complete
the research project report as per the given guidelines.

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

32
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

33
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

34
SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Merchandise Management)

SL.No TOPIC TO LEARN 

1. Summarized the Learnings
2. Learning Outcomes listed
3. First draft of Research Project report is prepared

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

35
SIP LOG BOOK

Evaluation by External Mentor

Attendance o Good o Acceptable o Needs Attention

Punctuality o Good o Acceptable o Needs Attention

Suitability of Office Attire o Good o Acceptable o Needs Attention

Ability to Communicate o Good o Acceptable o Needs Attention

Behavior o Good o Acceptable o Needs Attention

Industry Skills o Good o Acceptable o Needs Attention

Working without supervision o Good o Acceptable o Needs Attention

Working as part of a Team o Good o Acceptable o Needs Attention

Working Safely o Good o Acceptable o Needs Attention

Flexibility o Good o Acceptable o Needs Attention

Interest shown o Good o Acceptable o Needs Attention

Organising own work o Good o Acceptable o Needs Attention

Attitude to work o Good o Acceptable o Needs Attention

Relationship with Mentor o Good o Acceptable o Needs Attention

Additional comments

External Mentor’s Signature Date

36
SIP LOG BOOK

Host Company Reference

1. The Intern benefits from formal feedback of their strengths, weaknesses and achievements
during the Internship.
2. This information assists future Employees to better understand this Candidate for Employment.
3. The Supervisor or Manager may attach a separate letter into this Logbook, or alternatively write
it below:

External Mentor’s Signature Date

37
SIP LOG BOOK

Congratulations!

You have now finished the Internship

Please check that every page has been completed.

Now, submit this completed Logbook to

your internal mentor

Good Luck!

38