UU-MBA-714 Business

Methods and Procedures

Week 7

Assignment Brief

Promote an Innovative Product/Service within the

organization you work

This week you are assigned to prepare an assignment that shows evidences of the
understanding on how to promote innovation and creativity within an organization.

Describe a new product/service that it is promoted into the organization you work
following the steps below:

- How you promote your idea internally (e.g. meetings, presentation, providing
information)
- Is it easily acceptable by your employer/manager/colleagues
- Try to convince them that this product/service will create a competitive
advantage in the market
- Refer to similar product/service that your competitors have
- How the competitors’ product can be considered as a Threat to your new
product/service
- How much will the whole procedure cost to the business?
- How the new product /service will influence the whole organization’s
environment?
- Conclusion

Note: Please use of scholar references and regular in-text citation in order to support
your documents. Make sure you are familiar with the APA Referencing System.

Words: 3000 (10% +/-)

UU-MBA-714 Business Methods and Procedures Page 1