SUBJECT NAME: RESEARCH METHODOLOGY

GUIDED BY:

PROFESSOR TAJAMUL ISLAM

ASSESSMENT – 1

SUBJECT: Prepare a Questionnaire on our chosen Research Topic

RESEARCH TOPIC: Impact of a Brand On Consumer Decision Making

Process In Cola Industry

Prepared By:

Anuranjan Singh (PRN: 19020475004)

Mainak Biswas (PRN: 19020475011)

Ex-PGDM (2019-20 BATCH)

Impact of a Brand On Consumer Decision Making Process In Cola Industry
The present questionnaire will be used to understand the Impact of a brand on Consumer
Decision Making Process in Cola Industry

QUESTIONNAIRE
1) Do you drink cola-soft drinks?  Yes ____ No____

2) How many glasses do you drink per week?

 ≤1  1-3  4-6  7-9  ≥ 10

3) What cola-brand do you drink the most?

Coca-Cola __________  Pepsi _________. Other:

4) Which brand do you prefer?  Coca-Cola ____  Pepsi ____ Neither ___

5) Why do you prefer this product?

Rank according to your own opinion: 5 = Agree totally

4 = Agree

3 = Neither

2 = Agree partially

1 = Do not agree at all

5 4 3 2 1
Quality *
Price
Design on the
bottle
Advertisement
Sponsorship
Slogan
Brand name
Reputation
Circle of friends**

* By quality we mean the taste.

** Circle of friends implies that you prefer the product as a result of friends and family
consuming it.
 6) Has your consumption of cola-soft drinks changed throughout
the years? In that case, how and why?

7) What is your view on Coca-Cola as a brand?

Very good ________  Good ________  Neither _______

Bad ______ Very bad ___________

8) What is your view on Pepsi as a brand?

Very good _________  Good ___________  Neither ________

Bad __________ Very bad __________

9) What do you associate the brand Coca-Cola with?

Rank according to your own opinion:
5 = Agree totally
4 = Agree

3 = Neither

2 = Agree partially

1 = Do not agree at all

5 4 3 2 1
Trendy
Cool
Innovative
High quality
Youthful
Traditional
Boring
Advertisement
Sponsorship
Slogan
Other:
 10) What do you associate the brand Pepsi with?
Rank according to your own opinion: 5 = Agree totally

4 = Agree

3 = Neither

2 = Agree partially

1 = Do not agree at all

5 4 3 2 1
Trendy
Cool
Innovative
High quality
Youthful
Traditional
Boring
Advertisement
Sponsorship
Slogan
Other:

11) Do you know what Coca-Cola advertises?

 Yes:______________________ No _______________________

12) Do you know what Pepsi advertises?

Yes: _______________________ No ______________________

13) How much influence does the advertisement have on your choice of cola-product?

Very much _______ A lot _______  Neither ________

Little ____________ Very little _____________

14) How much you notice advertisements in the following media?
Rank according to your own opinion:

5 = Very much

4 = Much

3 = Neither

2 = Little

1 = Very little

5 4 3 2 1
TV
Newspapers
Magazines
Internet
Radio
Outdoor media
(advertisement pillars etc)
Other:

15) What do you think about the fact that companies use celebrities in their advertising
campaigns?

 Very good _________  Good ________ Neither _______


 Bad _______________  Very bad ______________

16) How does this affect your view of the brand?

Positively _______________  Negatively _________________

Motivate: _________________

17) Would an advertisement with your idol affect your choice of cola-product?

Yes_____________ No ______
18) What do you think about the fact that companies sponsor different sports- and music
events?

Very good ___________  Good ________  Neither ____________

Bad ______________  Very bad ________________

19) How does this affect your view on the brand?

20) How does a brand's sponsorship affect your attitude towards the product?

Very much _____  A lot ________  Neither ________

A little ____________  Very little ___________

21) Do you know what Coca-Cola sponsors?

Yes: _____________
No ______________________________________________

22) Do you know what Pepsi sponsors?

Yes: ___________________________________
No __________________________________