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Questionaire PDF
Questionaire PDF
GUIDED BY:
ASSESSMENT – 1
Prepared By:
QUESTIONNAIRE
1) Do you drink cola-soft drinks? Yes ____ No____
4) Which brand do you prefer? Coca-Cola ____ Pepsi ____ Neither ___
4 = Agree
3 = Neither
2 = Agree partially
5 4 3 2 1
Quality *
Price
Design on the
bottle
Advertisement
Sponsorship
Slogan
Brand name
Reputation
Circle of friends**
3 = Neither
2 = Agree partially
5 4 3 2 1
Trendy
Cool
Innovative
High quality
Youthful
Traditional
Boring
Advertisement
Sponsorship
Slogan
Other:
10) What do you associate the brand Pepsi with?
Rank according to your own opinion: 5 = Agree totally
4 = Agree
3 = Neither
2 = Agree partially
5 4 3 2 1
Trendy
Cool
Innovative
High quality
Youthful
Traditional
Boring
Advertisement
Sponsorship
Slogan
Other:
Yes:______________________ No _______________________
13) How much influence does the advertisement have on your choice of cola-product?
5 = Very much
4 = Much
3 = Neither
2 = Little
1 = Very little
5 4 3 2 1
TV
Newspapers
Magazines
Internet
Radio
Outdoor media
(advertisement pillars etc)
Other:
15) What do you think about the fact that companies use celebrities in their advertising
campaigns?
17) Would an advertisement with your idol affect your choice of cola-product?
Yes_____________ No ______
18) What do you think about the fact that companies sponsor different sports- and music
events?
20) How does a brand's sponsorship affect your attitude towards the product?
Yes: _____________
No ______________________________________________
Yes: ___________________________________
No __________________________________