SCHOOL OF MANAGEMENT STUDIES

Summer Internship Report

Conducted at
KARNATAKA OIL FEDRATION

Submitted by
AKHIL KUMAR
R18MB015

Under the Mentorship of

Prof. shivasharana

Rukmini Knowledge Park, Kattigenahalli,

Yelahanka, Bengaluru-560064
www.reva.edu.in
June, 2019

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 TABLE OF CONTENT

SERIAL TITLE PAGE

NUMBER NUMBER
1 ABSTRACTS 04-05

2 COMPANY PROFILE 06-07

3 LEARNING EXPERIENCE (weekly report) 08-09

4 SWOC ANALYSIS 10

5 LEARNING OUTCOME 11

6 FUTURE PROPOSED PLANS 12

7 CONCLUSION 13
8 BIBLIOGRAPHY

ACKNOWLEDGEMENT

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 This is a matter of pleasure for me to acknowledge my deep sense of
gratitude to REVA UNIVERSITY, School of Management Studies for giving me
an opportunity to explore my abilities via this internship program.

I would like to express my sincere gratitude to our Internship guide Prof.

Shivasharana for his valuable guidance and advice in completing this
Internship.

Let me take this opportunity to thank School Director, Dr. Shubha A for
the whole hearted support extended to me throughout the conduct of the
study. The encouraging words that have been extended were great boost for the
completion of this work.

I would like to record my sincere appreciation and gratitude towards all

the officials and employees of “Karnataka Oil Fedration”, without whose kind
assistance, my internship program would not have succeeded.

I am also very thankful and grateful towards my seniors, colleagues and

authorities of School of Management Studies, REVA UNIVERSITY for their
support, encouragement, and valuable suggestions for the completion of this
organisation study.

Last but not the least, I would like to express my sincere thanks to my
family members, friends for their immense support and best wishes through-
out the internship duration and the preparation of this report.

Akhil Kumar

COMPANY PROFILE

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 Government of India in mid 1980's started the "Technology Mission on Oilseed and Pulses"
(TMOP) in order to enhance productivity in oilseeds and make India self-sufficient in edible
oil. On 22.8.1984 Government of Karnataka approved the implementation of Nation Dairy
Development Board's (NDDB) project "Restructuring Edible Oil& oilseeds Production and
marketing' in Karnataka keeping in mind the objectives laid down in the TMOP.

The Karnataka Co-operative Oilseeds Growers Federation Limited (KOF), the Agency
Entrusted with implementation of the Project, was registered on 26th October 1984, under the
Karnataka Co-operative Societies Act. The project, which was inspired by the Anand Model
of Milk Co-operatives, is designed to create an integrated Co-partite System of production,
procurement, processing of Oilseeds and marketing of edible oil and its bi-products.

This project aimed at establishing a direct link between the producer and the consumer by
eliminating middlemen. Village level primary co-operative societies were organized by
making the oilseeds growers as members in turn these primary co-operative societies became
the members of the apex body at the state level till June 1990.

During the second phase of the project the structure has been re-organized to a three tier
cooperative structure with the village level Oilseeds Growers' Cooperative societies affiliated
to Regional Unions organized at the district level and in turn the Regional Unions have been
affiliated to the state level Federation.

The three Regional Unions, registered on 03rd June 1990, are as shown below

 Union I : Raichur, Gulbarga, Koppal and Bidar districts.

 Union II : Bellary, Chitradurga, Davangere and Tumkur districts

 Union II I: Dharwad, Bijapur, Haveri, Gadag, Bagalkot and Belgaum districts

Objectives of the Federation:

 To carry out activities conducive for economic and socio-economic development of

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 Oilseed growers by efficient marketing of commodities.

 To carry out activities of production, procurement and processing of commodities for

economic development of oilseeds growers through the affiliated oilseeds unions.

 To develop and expansion into such other allied activities as may be conducive for the
promotion of edible oil industry, improvement of land, increase of productivity of
oilseeds per ha. and economic development of those engaged in oilseeds production

KOF and its regional Unions are marketing edible oils consumer packs to the extent of 1300
MTs per month. KOF is the brand leader in "Safal" Double filtered Groundnut oil, since last
15 years Even in spite of severe competition from national players and Regional players KOF
has a consistent growth in consumer marketing activities. KOF’s major strength is consistent
quality and timely supplies. KOF is also catering edible oils to major factory canteens (both
private and public sectors) in and around Bangalore. KOF has got strong distribution network
all over Karnataka which is the backbone in FMCG marketing.

KOF markets following edible oils under the corporate brand name of "Safal" in consumer
packs:
Safal - Refined/Feltered Groundnut Oil
Safal Sunglod - Sunflower Oil
Safal premium - Refined Sunflower Oil
Safal - Pure Coconut Oil
Safal - Pure Farm Fresh Peanuts.
All these Products carry the Government of India’s "AGMARK" seal which is a certification
that ensure the purity and quality of the products.

LEARNING EXPERIENCE

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 Weekly report

The following is the details of the work that I carried in the firm for 4 working weeks.

I. Week one
The first week started with a brief introduction about the firm and how the employees are to
maintain discipline in the company’s premises. Mr. Rakshan, reporting manager briefed me
about all the norms and regulations under which the company works and also the timings that
I need to follow for the next 4 working weeks. Being late for work was not entertained by the
firm. He then went ahead and introduced me to the team that I would be a part of for the 4
weeks. The team head then took on the job of introducing me to how the department
functions in the firm and the main projects that they are currently dealing with.

II. Week two

During the second week I got used to the working environment of the firm. I found myself
talking to everyone in the team and also made efforts to talk to the employees of the other
departments as well.

III. Week three

The marketing and the sales department had to start the week with a field visit. Being a part of
the marketing and sales department I was asked to accompany my reporting manager and few
more colleagues to Mysore, Kolar (KGF), Nanjangud to meet with the raw material suppliers and
also to see various possible expansion possibilities of buyers in and around that region.

IV. Week four

The fourth week started off with my reporting manager asking me about how I feel working
in the firm and also if the rest of the team are friendly and helpful to me.

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 USHA fans placed bulk orders of the de-greasing chemicals without prior notice. The team
was on their feet to make smooth and fast sales. The team did not include me in the major
sales working as the buyer of the product was a reputed company and the order was huge.

SWOC ANALYSIS OF COMPANY

Strengths:

Each business needs to evaluate its internal strength and weakness. The business does
not have to correct all its weakness nor should gloat about all its strength. The question is
whether business should limit itself to those opportunities where it possesses the required
strength or whether it might have to acquire or develop certain strength. Some of its strengths
are:
 Good established plant
 Adopted highly advanced technologies
 Multi skilled work force with an adoptability to change
 The company has maintained its commitment till date to both its customers as well as
suppliers
 Follow latest quality standards
 The company has good Distribution network
 Good employer and employee relationship
 It is a competitive price.

Weaknesses:

Sometimes a business does poorly not because its department lacks the strength, but
because they do not work together. Some of their weakness is
 Production plant is far from city thereby increasing transportation charges

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  Being a government company amount spend on Advertisements are very less

Opportunities:

An opportunity is an area of buyer need or potential interest in which a company can

perform profitability. It is required for major purpose of environment scanning and is to
discover new marketing opportunities. Some of them are:

 Immense growth in oil industry

 There is scope for expansion of their branches

 It can compete price wise with other vegetable oil

 Cottonseed oil also has opportunity of expanding overseas

 They have opportunity to market their product as traditional family product.

Threats:

A threat is a challenge possessed by an unfavorable trends or development that would

lead in the absence of defensive market action to deterioration in sales or profit. Threats
should be classified according seriousness and profitability of occurrence.

 Oil rates are always uncertain.

 The competitors will be always in hunt to break the competition.
 Government Interventions.

LEARNING OUTCOME

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 www.reva.edu.in

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