TYPES OF DIGITAL PLATFORMS

1. Display

Nestle uses words that provoke strong emotion or enthusiasm. It gives the
audience a reason to believe as to why they should take the desired action.
It takes the advantage of FOMO (Fear Of Missing Out). It is meant to get
engagements.
2. Mobile

Vivo uses hotstar as a platform which proves to be quite beneficial

for its sales. This advertisement leads to its official website. The
purpose of this ad is to get more clicks.
 3. Video

Coca-Cola uses Youtube as a platform which helps to popularize it

especially among the youth. This advertisement leads to its official
website. The motive of this ad is to get more clicks, likes and video
likes.
4. Search

Business Software Solution uses Google as a platform because it is

the most popular search engine. This advertisement leads directly to its
official website. The motive of this ad is to get more clicks.
5. Social

There are various advertisements displayed above. They use

Facebook as a platform. This advertisement asks users to download
the app. The motive of this ad is to get more clicks.