A good theme will entice customers to stop and look at the display.

We have used
here theme “Garden and Gardening” so that people may attract towards nature as
we are made of nature.

Merchandise we have used over here is ‘yoga wear and yoga shoes’. We have used
this merchandise with the theme Gardening so that people may sit back and jog in
nature.

Type of display we have used is “related merchandise displays”. In this type of

display separate accessories or other item go together are displayed because they
meant to be used together.

Our display has ‘environmental display setting’. This setting basically shows the
assortment of various related items. In this type of setting the environment is
created as we have done in our display. We have create the environment of park.

Mannequin may be store’s most valuable asset. It is a silent salesperson speaking

the clearest fashion message. We have used here ‘semi realistic mannequin’. This
type of mannequin is entirely of one color from top to bottom. It is similar to
realistic mannequin but their makeup does not have same definition.

We have used here props of different types:

 Functional Props- Mannequin, log

 Decorative Props- Bench, fountain, flowers, leafs, pots

Color is powerful, and it can make or break our visual displays, so we have used our
color scheme ‘Monochromatic’. It has the ability to attract eyes towards it. As it is
said that ‘wherever the eyes go, feet follow’, so we have used green tint and shades
to catch eyes of our customers and draw them to our display.

Flooring is done through green carpet to make the effect of grasses.

Décor is done with leaves and branches so that it looks like creepers as it affects the
whole atmosphere.

Lightning is the important factor in the environment because bright light displays
encourage the customers to examine significantly. We have used here is LED lights.

Appropriate music in a store encourage customers to shop and it also reflects our
brand image. So it is the most essential part of visual merchandising.