DIGITAL

MARKETING
Submitted to: Prof Vinod Kumar

Group 12

Akshat Jain
Aman Joshi
Chhaya Dhawan
Ria Singla
Rishab Garg
Tanvi Khanduja
Vinay Navneet
Business Model

TeamKids: A niche website having content exclusively for small

kids aged 3-12. Now a day, kids are exposed to mobiles phones
and digital world at a very early stage. YouTube has become their
best friend for exploring rhymes and cartoons. The target segment
is huge. The idea is to set up a niche website which will offer
following content for kids: -

1. A Video Library which will just have content for kids (both for
learning and fun) 

2. Interactive Games 

For this very purpose we will have the associations with Byju’s, Kidzee,
CRY. Byju’s is chosen so as to have a strategic partner in the similar
field. We will not be creating our own content but would refer or redirect
the visitors to Byju’s content and in return have some fundings from
them. Kidzee my help us reach out to the parents of the kids and make
them aware of our website. CRY is chosen so as to make the reach to
the underprivileged children through the help of a well-known
organization that works for the rights of the children. This will also
improve the image of our company due to the involvement in
development of the society and will contribute to our CSR activities.

Website
The website has an image of a child/student working on a virtual
screen which gives the message of our website being a way of
digital learning with the state of the art technology. We have also
added an image carousel with various kids using technological
gadgets for learning purpose in some form of the other. Home
page/Landing page has been made as attractive and interactive as
possible so as to reduce the bounce rate.

We have added 3 more tabs on the top of the page: Video Library,
Interactive games and About Us so as to make the navigation
easier. Those pages will have the respective contents. About us
page shows who we are, our past stats and our partners.

We have linked the Google Analytics to our website so as to know

various stats and after reviewing the stats make the required
changes.

Link: https://sites.google.com/view/teamkidsindia
SEO
We have integrated some keywords which will help
Google crawlers to find our website when those keywords
are used to search content online:
Few of the keywords are:
Kids learning, Learn tables, tables, puzzles, cartoons,
kid videos, videos for kids, gaming, kids gaming,
games for kids, online kids games to name a few.

Metadata
Meta data to be updated for each page with the help of the html
tags which results in the better performance of the website.