Pardot is a module in Marketing cloud itself

Known

Personalize

Engage

Deliverability is important.

Show deliverability of the Marketing Cloud vs the tool user is using.

Social studio known universe vs the unknown universe

Crawlers are available in the Social Studio Application.

Customer data in the CRM and use the advertising studio to send advertise.

DMP and Data Studio : user visit on website but jumping to a third party application.

Interaction Studio: stitch offline and online world.

Journey Builder: It is a horizontal approach which stitches everything under one roof…

Email studio plus Mobile connect plus advertising studio

Marketing cloud stitches the known and the unknown universe.

Pardot for acquisition engine and Marketing cloud for ongoing communications.

Pardot is powered by Marketing cloud mail servers.. they have their own MX servers.

On a single interface you can create a data extension in the Audience builder and do social promotion to
multiple channels.
Advertising studio: you can create the audience and also can push the ad form in the Facebook
Automatic refresh of the audiences .

Analytics builder for reporting.

Journey builder stitches everything in Marketing Cloud with one to one interaction.

Content builder manage central data.

Browser push for AppExchange partner.

Contact Builder

If an External data comes up u can relate it to the primary key and use it further.

Contact Builder :-

Dynamic Content Contact Builder.

Based on the Profile attribute which is available on the list.

Based on the data extension.

------------

Like a water fall model from top to bottom.

DMP can take pixel in the notification.

Einstein Module is a prescription recommendation which only does it

Prediction recommendation :-

Minimum time to learn is 60 days.

---------------------------

Dynamic content vs enhanhed dynamic

Enhanced module: upload excel module

Sender Profile :-

Delivery profile from where the email is getting delivered.

Send throttling: Prioritize sending and burst sending.

Interacting email based on the geo location.

Company called rebel :

Alert+Cloudpage

Social Studio :-

Social Studio :

Interaction Studio:
Real time interaction management.
We stitch the physical and digital world together.