LO3 - Evaluation

Weekly blog updates are required, as with every unit. Please remember to
take photos/screenshots as you film/edit. You might find it easier if you note
down a record of what you did each day in a diary form.

Please use the following guidance to help you with each week.
THESE MUST BE COMPLETED IN DETAIL. INCLUDE IMAGES AND BE SPECIFIC!

Week 1 This week was spent on idea generation

What have you been asked to We have been asked to choose two out of
do? three different mediums to create for our
productions for this unit, the options are a
short film, a music video or a stop motion
animation. We were also given two different
age groups to choose from as our
target audience, they were people aged 25-
40 and 5-12

Why have you chosen this target
audience?
I chose the older age group (25-40) as my
target audience because I felt that it would
allow me to be more creative as you are
very limited as to what you can create that
would be appealing and suitable for people
aged 5-12.

What two productions have you
decided to make? How do they
allow you to improve your skills?
How did the focus groups help
you to select your idea?
Are you on track for the week?
What work needs to be
completed for you to catch up?
I have decided to make a short film and a
music video. Because ive done both of these
before and therefore know what level of
them I am up to so I know what I need to
improve on from previous feedback.
The focus groups helped me select my idea
by seeing other peoples opinions on what I
should do. From these results it helped me
decide what to do.
yes
none
Week 2
What did you find out about your
target audience through your
secondary research?
How will this help you in adapting
your idea to meet the chosen
audience?
How useful was interviewing
people from your chosen target
audience?
Was it difficult to get a large
response to your survey? How
could you improve the amount of
respondents for your FMP?
What have you found to be the
key things that you should be
targeting your audience with?
What makes this audience
different to the one you never
chose?
Are you on track for the week?
What work needs to be
completed in your own time?
Week 3
What genres have you chosen
and why?
What have you learnt from your
secondary research this week?
How will this influence what you
include in your productions?
Are you on track for the week?
This week was spent researching target audiences
I found out that my target audience of 25-40 year olds
through my secondary research like a lot of dramas,
particularly involving topics they can relate about
such as children and families.
From this, it will help me with adapting my idea to suit
the target audience y the fact ive changed one of
my ideas to involve a family so that the target
audience can relate.
By interviewing people from my chosen target
audience, I found it very useful because I got an
insight of what kind of thing they personally wanted to
watch and helped me encorperate that into my own
ideas for productions.
I didn’t find it very difficult to get a large response to
my survey. I put a link to my survey into a marlow
parents facebook group and got over 30 responses.
For my fmp I can send it into multiple facebook
groups for an even better response.
The key things that I think I should be targeting my
audience are things that they can relate do, which I
have done. This audience compared to the one that I
didn’t chose which was 5-12 year olds is different
because I can relate more to older people instead of
little kids and would rather create a production for
people that I can relate to.
yes
none
This week was spent researching codes and
conventions
In my music video I have chosen the genre of a
drama with action. In my short film I have chosen a
coming of ages genre.
From my secondary research on genres for this week, I
have learnt that there are many genres and I have
gone through them and chosen which ones I think will
suit my target audience.
This will influence what I include in my productions
because I need to make the film fit the genre that I
have chosen.
yes
What work needs to be
completed in your own time?
Week 4
What have you learnt from you
primary research this week?
What developments do you need
to make to your production for it
to meet these codes and
conventions requirements?
How did processing the results of
your research help you to
understand it thoroughly?
Are you on track for the week?
What work needs to be
completed in your own time?
Week 5
What did you learn from your
planning?
How will this be useful as your
production process continues?
What issues did you encounter
whilst planning and how did you
overcome them?
How much work did you
complete outside of the lessons?
Are you ready to film next week
and if not, what do you need to
complete to be ready?
Are your storyboards up to
standard?
Week 6
none
This week was spent researching codes and
conventions
From primary research this week about codes and
conventions that I need to include certain things into
my productions so it fits with the genre and type of
production im doing.
The developments I need to make to my productions
to meet the codes and conventions requirements are
in my music video and no dialogue and add effects
when editing such as slow motion and effects.
By processing the results of my research it helped me
to undertand it thouroughly by techniques such as
surveys and other peoples opinions which helped me
understand everything.
yes
none
This week was spent planning your productions
That I need to be very organised and that story
boards are very helpful
If I have a clear shooting script and story boards then
filming will be much easier.
The issues I came across whilst planning was my actors
weren’t all available when I wanted so I had to re
schedule and update my production schedule.
Just everything that I was behind on
yes
yes
This week was spent filming
How did you find the filming
process?
Did you encounter any problems
during filming? How did you
overcome them?
After reviewing footage, what do
you feel you need to reshoot?
What new techniques from your
previous units have you tried to
use?
Are the locations you filmed at
suitable to your production?
Are you keeping up with your
production schedule?
What footage still needs
capturing?
Week 7
How did you find the filming
process?
Did you encounter any problems
during filming? How did you
overcome them?
After reviewing footage, are you
happy with what you have
captured?
Have the techniques you planned
on using turned out well?
Week 8
How are you finding the editing
process this week?
Have you encountered any
problems whilst editing? How did
you overcome them?
Quite stressful but I managed to get through it. Fun at
the same time when everything went to plan.
My actors not being able to come and film, I sd card
broke so had to wait until a new one came and my
camera wouldn’t charge but apart from that all
good.
In a couple shots I wasn’t focused so I went back and
reshot them in focus.
The techniques that I have learnt form previous units
that I decided to use in filming was to set different
setting on my camera to make the colour more
appropriate for the scene.
yes
yes
One last scene for my music video.
This week was spent filming
Stressful but fun
Same as last week
Almost. Could be a lot more detailed which is what ill
make sure of in fmp
yes
This week was spent editing
I enjoy editing alot
Not enough footage is what I encountered this week
in editing, the way I overcame them was by taking
time out of editing to film extra and then add it in
Are there any new techniques
you are trying to use during this
editing process?
Are you on track with all of your
work?
What work needs to be
completed outside of lessons?
Week 9
How did you finding the editing
process?
Have you encountered any
problems whilst editing? How did
you overcome them?
Are you happy with the outcome
of your productions? Why?
How did your productions meet
your target audience?
What aspects of your productions
could have been better targeted
to your audience?
How do you feel your work
compares to existing professional
productions?
Are there any areas where your
production falls short? How would
you improve it next time?
What have you learnt about
yourself to take into the Final
Major Project? What do you
personally need to improve on?
Are you on track with all of your
work?
What work needs to be
completed outside of lessons?
Week 10
There are a couple new techniques I am trying to use
in my editing such as split screening and blurring the
image to focus on another clip.
almost
Finish editing
This week was spent editing
I enjoy editing a lot but it was quite stressful
Same as last week
Not really because I ran out of time. I could have
done a lot better.
Because of the stroylines that I planned and how the
target audience can relate to them.
In my short film I could have had a better suited actor
because my actor was 19 but meant to be an adult.
I feel like my work doesn’t really compare to
professional existing productions in a good way
because I haven’t put enough time in them to make
them look professional.
Yes, my editing and filming fell short so I had to rush
that.
I need to be a lot more organised and just have
everything up to date so that I don’t fall back and
waste time doing things I needed to do before
instead of what I should be doing now.
yes
none
This week you pitched
How did you choose to pitch your
idea?
What made your pitch stand out
and be different? Why would it
convince someone to invest?
How did the pitch go?
Is there anything you would do
differently in your next pitch?
With a power point presentation
I involved animations and colours to draw the
attention of viewers. It would convince someone to
invest because the powerpoint looked formal.
Not too bad
Make it longer.