Canvas For Your Experience

Hydro Flask
Written by: Cierra Jacobsen, Miranda Call, Pristine Phelps, Lydia Lee, McKay Smith
*Commercial never shows anyone’s face. Story is focused on the flask.
*An instrumental version of Norwegian Wood by The Beatles will be playing in the background

1. INT. Dorm Room Bed - Day

(Birds eye view shot)

One box with SUU logo being opened. Inside the box there is a Hydro Flask, a
“#Freshman” sticker, and folder. Student pulls out Hydro Flask in one hand and sticker in the
other, and then puts the sticker onto the Hydro Flask.

2. EXT. Club Fair - Day

Panning shot of a row of tables with club swag on it. Focus onto one table for sorority of
Alpha Phi. On the table there is a sign up sheet, the student’s Hydro Flask, and a pile of
stickers. Student’s hand signs the sheet, grabs an Alpha Phi sticker and puts it on the Hydro
Flask.

3. EXT. Concert - Night

Clips from concert: First shows merch table with band stickers on it, then band on stage,
crowd dancing & singing. Next, you see Student in the crowd with the concert in the
background and they put a guitar sticker on their Hydro Flask.

4. INT. Graduation - Day

Student is given a “Class of 2020” sticker at graduation and puts it on hydro flask. Wide-
screen scene of a graduation ceremony. Students throw caps and pan up to a blank black
screen with the sticker-covered Hydro Flask still showing the logo. Words underneath say
“Canvas for your experience” and subheading “Start yours now”.

*Concept: