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4.MIL Media Literacy Part 1 Definition Importance Fundamental Elements and Critical Thinking PDF
4.MIL Media Literacy Part 1 Definition Importance Fundamental Elements and Critical Thinking PDF
LITERACY (MIL)
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
•Investigate the
following
controversial events
that became viral in
the Philippines.
CONTROVERSIAL AND VIRAL
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised
against this event?
Sexist
• Result: Bench made a public
apology on Facebook,
Coco Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook
page on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
• What issue was raised
against this cover
photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL AND VIRAL
• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her
post on Facebook.
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
CONTROVERSIAL AND VIRAL
• What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM responded to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of
the consignor that distributes
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
them.
10670361.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate
and produce communication in a
variety of forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access,
analyze, evaluate and create messages
in a variety of forms - from print to video
to the Internet
(www.medialit.org)
FORMATIVE ASSESSMENT: RECITATION
• What is media
literacy?
• Why do we need to
read media from a
critical point of view?
• Why is media literacy
very important to
democracy?
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
WHAT IS CRITICAL THINKING?
https://www.youtube.com/watch?v=GTL0_tJEVD0
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
• Don’t waste food, people in Africa are dying
because of hunger.
• How can you argue your case against Martial
Law when you were not yet born during that
time?
• If we allow family planning, what’s next?
Allowing abortion?
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
• Kopiko is the best coffee because everyone is
drinking it.
• You need to show evidence that you did not
cheat in the last election.
• If you are pro-mining, then you are supporting
the destruction of the environment.
FORMATIVE ASSESSMENT
APPLYING CRITICAL
THINKING
• What message or
argument is presented
in this poster?
• Do you agree with the
message or
argument? Why or why
not?
VIDEO PRESENTATION
CURRENT EVENTS