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Project Review
Sherin Raju
Executive Summary
This paper gives a report on an analysis and evaluation of Microsoft Corporation using
Economic Value Added (EVA), which is the primary tool of analysis used in this paper. It is
believed that a true and fair value of a company is determined by its ability to generate cash
returns that exceed the cost of capital (Rakshit, 2012). The objective of this project is to identify
a company that might be worth much more if it were broken into pieces and then valued
separately using Economic Value Added (EVA). In this paper, Microsoft Corporation has been
selected based on its strategic advantage and financial analysis as well. An Economic Value
Added (EVA) analysis of the combined company as well as its individual elements or parts (that
would be valued much higher if they were separate) has been given in this paper. In addition to
this, the paper explains the strategic advantages that could possibly be attained from a break up
However, there are other methods of analysis used including financial statement analysis,
ratio analysis and trend analysis over the past years of operation of the company. All calculations
and workings are clearly shown. According to the results of the Economic Value Added (EVA)
analysis, the company (Microsoft Corporation) has three main segments which can be valued
separately. These are the Intelligent Cloud segment, Productivity and Businesses Processes as
well as More Personal Computing segment (Emery, Finnerty & Stowe, 2007). Each of these
segments has been further discussed in the below sections of this paper. However, this analysis
has some limitations. The Economic Value Added (EVA) analysis is suitable for those
manufacturing companies that are asset-intensive and may not be appropriate for technology-
Introduction
Microsoft Corporation has its head offices in Redmond, Washington. It is the leading
American multinational company that develops personal computer software systems as well as
applications. It also takes part in publishing books. It produces its own tablet computers, offers
emailing services and designs electronic game systems. It also manufactures computer
peripherals including input and output devices. It has outlets and supply stores in various places
It was founded by Bill Gates and Paul G. Allen, who were two friends since their
childhood. They started by converting BASIC, a popular language in computer programing, into
a better mode that was suitable for use in the early personal computers commonly known as the
Altair (Emery, Finnerty & Stowe, 2007). Later on, the two founded Microsoft Corporation,
whose name was derived from the words “microcomputer” and “software”. They afterward
defined BASIC and created various other programming languages (Microsoft Corporation,
2009).
Corporation to design an operating system for its first personal computer in the year 1980.
Instead, Microsoft bought an operating system from another company and modified it to the
Microsoft Disk Operating System (MS-DOS). After releasing this software, most companies that
manufactured personal computers were able to license MS-DOS as their operating system. This
In the 1990s, Microsoft Corporation became the most powerful and popular company in
the history of America. It had become a publicly owned corporation in the year 1986. It was
VALUE ANALYSIS USING EVA
consistently making profits of twenty-five percent on each sales dollar. This was really an
amazing record. During its 1956 financial year, the company its net income was topped by two
billion dollars for the first time, and its profits continued to grow during the great economic
Microsoft’s explosive and rapid growth in its cloud has attracted most investors to
venture in its stocks. It competes mainly with Amazon, which is categorized as retail and does
not appear in the technology stock screen. However, Microsoft has the most popular among
investment firms, having been positioned in the second place while Amazon is in the fifth.
Microsoft expects to expand and grow its cloud market by forty percent annually. It has tripled
its market share to that of Amazon, has grown to three percent, unlike Amazon which has only
The performance of Microsoft Corporation in Azure has boosted its annual revenue by
twelve percent yearly to twenty-four billion dollars. Its net income increased by sixteen percent
to six billion dollars. It has used four billion dollars in repurchasing shares and dividends, thus
increasing its dividends by eight percent to forty-two cents a share. The largest investor guru is
the founder of the company, Bill Gates, with outstanding shares of 0.73%. He is followed by
Dodge and Cox, with 0.52% of Microsoft’s shareholdings, and then followed by the management
The intelligent cloud segment has realized an income of approximately seven billion
dollars, which was reported as a percentage increase of fifteen. The more personal computing
segment earned a revenue of twelve billion dollars, up two percent. This gave a total revenue of
VALUE ANALYSIS USING EVA
twenty-nine billion dollars, which was a twelve percent annual increase. This raised the gross
margin of the company to sixty-two percent, and its net operating revenue hit eight billion dollars
supports and licenses a variety of devices, software, and products. The company has three main
segments or elements including More Personal Computing, Productivity and Business Processes
and Intelligent Cloud. Its main products are operating systems, server applications, server
management tools and cross-device productivity applications among others (Microsoft, 2001).
The main devices that it manufactures include the gaming and entertainments tools,
personal computers, phones, and tablets. In addition, it offers a wide range of services which
include cloud-based solutions, consulting services and online advertising that reaches a global
audience. Each of the above product, service or device falls in one of the segments which are
a. Intelligent Cloud
The intelligent cloud segment of this company mainly consists of its private and public
services as well as hybrid server products including cloud services. It’s primarily comprised of
cloud services and server devices (Emery, Finnerty & Stowe, 2007). These comprise the servers
in the window, SQL, system center, Azure, related Client Access Licenses (CALs), enterprise
services as well as the visual studio. The enterprise services include Microsoft consulting and
premier support services. The server products are meant to increase the efficiency of the
VALUE ANALYSIS USING EVA
information technology professionals and enhance the productivity of their systems (Microsoft,
2001).
The server software integrates infrastructure and middleware and is designed for
supporting the applications of the operating system in the windows servers. The intelligent cloud
is also involved in licensing the standalone and tools for software development lifecycle, which
are used by project managers and developers. Azure is an advanced cloud computing platform
that has networking, database, and storage services. It helps customers and organizations devote
resources to developing and using applications, instead of managing the on-premises hardware or
This is a segment consisting mainly of services and products in the range of the
company’s performance, information services, and platforms. Its main elements are the Office
commercial, which includes subscriptions and volume licensing for products and services such
as SharePoint, Skype, exchange and related Client Access Licenses (CALs). Office commercial
helps manage organizational, personal or team productivity via a variety of products and
services. Skype is a service that is designed for connecting families, friends and people through
This segment of Microsoft Corporation comprises products and services that are aimed at
meeting the interests of various end users and developers. It mainly includes windows, mainly
covering the windows OEM licensing (Emery, Finnerty & Stowe, 2007). Various devices such as
Microsoft surface, personal computer accessories, gaming devices and phones are part of more
VALUE ANALYSIS USING EVA
personal Computing. These devices enable people to connect with other people and acquire
content via windows and integrated services of Microsoft. Surface helps consumers, students,
According to Rakshit (2012), Economic Value Added (EVA) is an analysis method that
compares the net operating profit of an investment to its total capital cost or charge. It measures
the financial performance of a company based on remaining returns after deducting the cost of
capital from operating profits after making adjustments for income taxes on the basis of cash.
Also termed as the economic profit, this method of analysis reveals the true and fair economic
It gives the additional difference in the rate of return rate over the capital cost of the
company. It also gives the value that the business generates from funds that have been invested
into it. The analysis helps mainly in measuring the value that is generated by a company from the
funds that are shareholders invest into it. It helps in reviewing and seeing the areas of a business
that can be highly adjusted to improve the general productivity of the organization
(Rakshit, 2012).
The results of the Economic value Addition have different indications of decisions that
should be made (Schaefer, 2002). For instance, if the Economic Value Added (EVA) of a
company is negative, it implies that the company does not generate sufficient value from the
funds invested. This implies that the company is value on the funds invested. A business whose
Economic value Added remains negative should be shut down. However, if it is positive, it
VALUE ANALYSIS USING EVA
shows that the company is making value out of the funds invested in its business (Atkinson,
2016).
Economic Value Added (EVA) helps investors and management to assess the
performance of Microsoft Corporation by considering the wealth and returns created for the
shareholders, therefore raising performance above its cost of capital (Schaefer, 2002). Economic
Value added (EVA) is a key indicator of financial performance, since it shows how well the
company has utilized the assets to generate income. This helps the company management in
(EVA) indicates how the projects of the company are (Issham, 2011). This analysis tool asserts
that companies ought to generate returns and profits at a rate higher than the cost of capital. It
has many advantages including giving a summary of how much wealth was generated and from
which sources. Its inclusion of balance sheet items in calculation ensures that managers consider
EVA = NOPAT – (Invested Capital * WACC) where NOPAT is the Net Operating Profit
There are three components for arriving at the EVA, that is, Net Operating Profit after
Tax (NOPAT), the Weighted Average Cost of Capital (WACC) and the capital invested. These
can easily be calculated and can be obtained from the income statement of Microsoft Corporation
VALUE ANALYSIS USING EVA
(Issham, 2011). The invested capital is the amount of cash used in funding a given project. The
WACC multiplied by the amount of invested capital arrives at the finance charge, which is the
amount needed by investors as a group to make their investment worthwhile (Atkinson, 2016).
Economic Value Added (EVA) aims at quantifying the cost or charge of making a capital
investment into a particular project or company and then assessing if it creates adequate returns
The Weighted Average Cost of Capital (WACC) = 10.99%. Therefore, the Economic
= $18,710.31
This is a positive figure, implying that the company is making good returns out of the
The Net Operating Profit after Tax (NOPAT) from those three major segments was as
follows for the financial years 2017 and 2016 (Pohlman & Gardiner, 2000).
2017 2016
VALUE ANALYSIS USING EVA
EVA for Productivity and business processes = 11,913 – (77,231 * 10.99) = $3,425.31
The two segments, intelligent cloud, and Productivity and business processes, both
have a positive figure for Economic Value Added Analysis. This is an indication that they have a
good return on the capital invested in the projects. However, the segment for more personal
computing has a negative EVA, meaning that its returns are not as good as the amount of capital
invested. The invested capitals’ return rate is lower than the capital cost (Rakshit, 2012).
analysis, it has been found that the business requires huge amounts of capital. A significant
proportion of this capital is covered by the cash flows from the more personal computing
segment, thus giving it a low EVA (Issham, 2011). The other two segments of the corporation are
the Intelligent cloud and Productivity and business processes. These need a modest amount of
capital and are able to generate amounts of cash flows, thus giving them a high valuation based
It is therefore very beneficial to separate the company so that the different segments
can be valued on their own without being combined. Microsoft Corporation is worth more
without the more personal computing segment than when it has it. This would help in analyzing
each segment separately as opposed to aggregately. The management will thus be able to take the
elements (Schaefer, 2002). For instance, reinventing productivity and business processes would
help the company to create new scenarios and opportunities that accelerate digital transformation
for businesses. This would be very important in fostering employee culture and engagement by
redefining how work gets done in organizations. This would help Microsoft Corporation to reach
new potential clients while expanding usage of the company’s services and products by the
Building the intelligent cloud computing would help transform most organizations
digitally. When these businesses transform digitally and move to the intelligent cloud, great
opportunities will be created for Microsoft Corporation. The company has made a great emphasis
on its cloud computing segment and it aims at earning twenty billion dollars annually in
increase its sales by making the necessary improvements to its present products as well as
developing new ones (Issham, 2011). The corporation is missioned to help people and
organizations and therefore designing new products is its main concern. Microsoft Corporation
VALUE ANALYSIS USING EVA
has been continually improving its existing products. For instance, Microsoft Office has existed
since the year 1992 but it has been improved very year, coming up with more useful features.
This is one of the major products of the company that help organizations and people carry out
Microsoft Corporation. The company has acquired several technology companies to become
their own (Issham, 2011). These include Yahoo, Nokia Corporation, LinkedIn and Mojang
Synergies. This has played a major role in increasing the company’s capabilities, the range of its
products and value offering. Its acquisition of LinkedIn has particularly played an important role
in connecting the professional network to the professional cloud, thus leading to new experiences
financially stable. It has diversified its technology in computing to provide services to consumer
and enterprise markets. It has achieved high gross margins due to the pricing power of its
products and services. Its gross margin is approximately sixty percent yearly. Gross profit margin
is the net of sales less the cost of sales. The gross profit margin of the company has improved
slightly from the fiscal year 2016 to the financial year 2017 (Microsoft Corporation, 2009).
Microsoft Corporation has a debt/equity ratio of only 0.4, indicating that it is free of
financial risk. This reduces its need for debt financing, which can be a great burden due to the
high cost of capital. The Return on Equity (ROE) and Return on Assets (ROA) of the company
VALUE ANALYSIS USING EVA
has improved from 2016 to 2017, indicating that it’s a good organization to invest in (Microsoft,
2001).
According to Emery, Finnerty & Stowe (2007), the stock of Microsoft Corporation
increased by four percent. This was after the company reported high revenue for its last quarter
in the financial year ended 30th June 2017. However, the stock went back to its rate after the
company announced its financial performance in the following quarter. This was followed by a
slight improvement in the pre-market trading. The company made twenty-five billion dollars
income for the whole fiscal year. LinkedIn is believed to have contributed approximately one
Conclusion
much more if it were broken into individual elements or segments and then valued separately
using Economic Value added (EVA) analysis. According to Schaefer (2002), this gives investors
an opportunity to value the three different business units of the corporation separately. This
would enable them to come up with the best investment decisions based on the insights of
Economic Value Added (EVA) analysis. The segment for more personal computing would not
give Microsoft Corporation the desired Value Added (EVA) analysis (Rakshit, 2012).
VALUE ANALYSIS USING EVA
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