Chapter 1.: What Is It That Makes Some Letters Pay?

Chapter 2.: How to Arouse That Acquisitive Feeling

Chapter 3.: Getting News Interest into Your Letter
Chapter 4.: Word Pictures That Make People Want Your Product
Chapter 5.: Motives That Make People Buy
Chapter 6.: The Proof of the Pudding
Chapter 7.: Supplying That Impulse
Chapter 8.: How to Put a Hook into Your Letters
Chapter 9.: The Six Essentials
Chapter 10.: How It All Began
Chapter 11.: The First Olive
Chapter 12.: Selling $2,000,000 Worth of O. Henry Stories
Chapter 13.: A War History That Sold
Chapter 14.: Books That Many People Know
Chapter 15.: How Wells' "Outline" Was Sold
Chapter 16.: How the Bookbuyers Saved a Campaign
Chapter 17.: A Giant of the Mails
Chapter 18.: The Third Fifty Thousand
Chapter 19.: Why You Accept This Little Gift
Chapter 20.: One Million Dollars' Worth of Orders in the First Six Months
Chapter 21.: Taking the Guess Out of Advertising
Chapter 22.: We Help to Start a Store
Chapter 23.: How to Reach the Leaders
Chapter 24.: Collecting with a Smile
Chapter 25.: The Ideal Sales Letter
Chapter 26.: How To Raise Money By Mail