Indian Furniture Industry at a Glance 2017-18

 Asia is the biggest consumer of Furniture with India holding the major pie.
 The “Make In India” campaign has encouraged more of localized furniture production.
 India’s organized furniture industry is expected to grow by 20% per annum over the next few
years and is expected to cross US $32 million by 2019.
 The Luxury Furniture Market is expected to garner US $27.01 billion by 2020, registering a
CAGR of 4.1% during the forecast period of 2015-2020.
 The Online Home Furnishing segment has grown rapidly over the years and is expected to
grow even more prominently over the next few years.
 Online Home Decor Market is expected to grow at a CAGR of 50.42% in revenue over the
period 2014-19.
 Major Organized Players – Godrej Interio, Durian, Wipro, Nilkamal, Evok, Ikea, etc.
 Furniture Rental players include – Rentomojo, Furlenco, etc.
 Online Players include – Livspace.com, Urban Ladder, FabFurnish, Flipkart, Amazon, etc.
 Retail stores include – Home Town, Home Shop, etc.
 Reasons for further growth of this industry :
o India’s large size
o Indian tastes have started to become even more refined and Indian people are
looking for more western furniture style.

https://www.latestly.com/social-viral/godrej-interios-latest-ads-takes-a-dig-at-ikea-smart-ambush-
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https://www.adgully.com/godrej-interio-s-new-ad-puts-the-spotlight-on-sleep-deprivation-in-india-
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https://timesofindia.indiatimes.com/business/india-business/godrej-interio-to-take-a-tech-
leap/articleshow/64500565.cms