Gross Revenue Forecast: Taylor Swift’s Reputation Stadium Tour

The concept of this tour is a concert held in large stadiums across the world; thus, the name ‘reputation
stadium tour’. There will be a total of 53 concerts both domestic and international. Below is the gross
revenue forecast for this tour.

Breakdown of Shows:

North America 40
Europe 6
Oceania 5
Asia 2
Total 53 concerts

Projections and Estimates on Ticket Sales:

The average capacity of the 53 stadium venues is 55,000 people. Assuming that tickets are sold out per
venue and the average number of tickets per venue is 30,000, here is an estimate on ticket sales
revenues.

VIP ticket price $1000

General admission $279
28,000 (gen admission tickets), 2,000 (VIP
tickets)

28,000 tickets x $279 $7,812,000

2,000 tickets x $1000 (VIP) $2,000,000
Total ticket revenue per venue $9,812,000

Gross Ticket Revenue (53 venues) = $520,036,000

Note however that this estimate is provided that all tickets are sold out per venue.

There are other ways that the concert can earn more such as selling albums, souvenirs, and sales on
merchandises like food and drinks. An estimated additional income of $50 million may be generated
from sales of the following items:

Album price $9.99

Tshirt price $12 - $45
Phone stand $20
Jacket $50