Professional Documents
Culture Documents
One Power
One Power
Curiosity
Why it works: This type of subject line plays on a
basic human trait: our naturally inquisitive behavior.
What makes “curiosity” subject lines work particularly
well is when they come pre‐mixed with an element of
emotion. Curiosity subject lines are careful not to reveal
too much – the purpose is to engage the reader and
compel him to open the email message.
Example: Daddy, Are You Crying? ‘Yes’ I said