INTRODUCTION:

Pak Suzuki Motor Company (PSMCL) is a Pakistani affiliate of Japanese

automaker Suzuki. Currently Pak Suzuki is the largest car assembler in Pakistan. The firm was
founded in September 1982 as a joint venture between the Government of Pakistan and Suzuki
Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki
SS80 from 1982Pak-Suzuki was a joint venture between the semi-governmental Pakistan
Automobile Corporation (PACO).

As of 2018, Pak Suzuki Motors produces over 150,000 cars and light commercial vehicles.

Revenue Increase ₨84.548 billion (US$600 million) (2015)

Net income Increase ₨5.842 billion (US$41 million) (2015)

Current Vehicles
Suzuki Wagon R

Suzuki Cultus

Suzuki Swift

Suzuki Bolan

Suzuki Ravi

Suzuki Mega Carry

Suzuki Ciaz

Former Vehicles
Suzuki Khyber

Suzuki Alto

Suzuki Baleno

Suzuki Cultus
Suzuki FX

Suzuki Kizashi

Suzuki Liana

Suzuki Margalla

Suzuki Mehran

Suzuki Potohar

Motorcycles
Suzuki Sprinter ECO (Discontinued)

Suzuki Sprinter Standard (Discontinued)

Suzuki Raider (Discontinued)

Suzuki GD-110 (Discontinued)

Suzuki GD-110S

Suzuki GS-150/150SE

Suzuki GR-150

Suzuki Inazuma

Suzuki Inazuma Aegis

Suzuki GSX-R 600

Suzuki Heavy Bikes

Marketing Strategy of Suzuki

STAR QUESTION MARK

Wagon R Swift

Bolan cervo

Cash COW DOG

Mehran / highroff Ciaz

Alto M-800