Remuneration Clearly Dened...

Let's Make It CUSTOMER

LOYALTY
CLEAR
EARNING

AND

REMUNERATION
www.safeshopindia.com
ECOMMERCE – THE NEXT BIG THING FOR INDIA
The Rapid Growth of e-Commerce in India :
Over the last two decades, rising internet and mobile phone penetration has penetrated our
lives and changed the way we communicate and do our businesses. E-commerce is relatively
a novel concept. It is, at present, heavily leaning on the internet and mobile phone causing ,
through new Invention/Technology revolution to fundamentally alter the way business reach
their customers. While in countries such as the US and China, e-commerce has taken
significant strides to achieve sales of over 150 billion USD in revenue. The industry in India is,
still at its infancy. However over the past few years, this sector has grown by almost 35%
CAGR from 3.8 billion USD in 2009 to an estimated 12.6 billion USD in 2013. Industry studies
by IAMA2 I indicate that online travel dominates the e-commerce industry with an estimated
70% of the market share. However, e-retail in both its forms; online retail and market place,
has become the fastest-growing segment, increasing its share from 10% in 2009 to an
estimated 18% in 2013 in our country. Calculations based on industry benchmarks estimate
that the number of parcel check-outs in e-commerce portals exceeded 100 million in 2013.
However, this share represents a miniscule proportion (less than 1%) of India’s total retail
market, but is poised for continued growth in the coming years. If this robust growth
continues over the next few years, the size of the e-retail industry is poised to be 10 to 20
billion USD by 2017-2020. This growth is expected to be led by increased consumer-led
purchases in durables, electronics, apparels and accessories, besides traditional products such
as books audio-visuals etc.

Growth in e-commerce and e-tailing

In billion USD

29% 12.6
32%
9.5
29%
37% 7.0 10-20
5.3 53% CAGR
3.8 58% 57%
1.5 2.3 40-50%
0.4 0.6 1.0
2009 2010 2011 2012 2013 2017 - 20(E)

E- tailing E-commerce
Source: Crsil, IAMAI, PwC analysis and Industry experts
VIRAL MARKETING
VIRAL MARKETING is a vibrant, rapidly expanding marketing trend that has proven
to be extremely successful and efficient mode of gratifying direct sellers for their
efforts in marketing and distribution of products and services to the end consumers.
Now, online social media platforms like Facebook, Twitter, Pinterest & Linkedin etc.
are playing an excellent part to compose the viral reach of products and services.
VIRAL MARKETING generates value propositions for aspiring individuals:
1) With ambition to earn and build a business of their own.
2) It works as an alternative to conventional employment for those who look for flexible
means of earning opportunity to supplement their salaried income; or to support
additional responsibilities or circumstances which may not be possible with regular full
time job or part time employment.
3) By applying proactive and positive attitude in their life rather than waiting for the
economy to improve, and waiting for the next salary raise or holding on for
circumstances to change.

4) The cost an individual to start an independent direct selling business may be typically
small. It requires your social contacts, friends, relationships and smart business
management and impart training to people in your group.

5) It may also bring the advantage of benefiting from an existing business strategy.
Individuals may enjoy all the benefits of being in business for themselves whilst at the
same time en-cash from administrative and marketing support of quality products by
the direct selling company.
6) Viral Selling benefits the consumers by providing the best in class services at their
doorsteps through personal demonstration & explanation of products.
7) Viral Selling is the simple approach of modern business through internet by working on
your computer, laptop or smart-phone and interacting with people via social media
platforms.

Anyone can be a part of Viral selling. There are many success

stories across all age groups. From youngsters to retired
personnel, all can enjoy the benefits of Viral Marketing. And no
need for a diploma/degree or previous experience - the VIRAL
selling company provides the training to get you going.
VIRAL GROUP MARKETING
The Viral marketer creates a “GROUP” of people by person to person
recommendation who work directly for themselves and indirectly for the person
who referred them into the GROUP i.e. “A” contacts “B” who contacts “D”, and so on.
This lineage of people is (typically) called a “GROUP”. Financial reward is gained
through incentives paid on the individual’s products sales, and on his/ her GROUP
product sales.

The success of any LOYALTY PROGRAM depends upon how well individuals
“duplicate” their efforts. They could personally use the products and also receive and
give regular training regarding products and business skills to others. In the present
scenario, the social media is a perfect tool to make the concept of viral & E Commerce
or e-tailing as the best online medium to make the products within everyone’s reach.

The emphasis in VIRAL MARKETING is for the LOYALTY CUSTOMER to be a product

user and sell products to a small base of their own customers; and to train
and develop more other product users who use and sell products to a small base of
their own customer and train and develop other product users personally or via
internet.

SAFESHOPINDIA.COM: A SHOPPING WEBSITE WITH A DIFFERENCE

Blend of E-Commerce & Viral Marketing
We at Safe Shop have created a unique blend of Viral E – shopping network which
blends the strength of technology with the human interface of viral marketing thereby
creating a strong consumer proposition. It is one of the First Few Ecommerce
Company in India that offers a Revenue Sharing Program, giving its to consumers an
opportunity achieve financial success.

We use technology to remove

inefficiencies across the entire supply
chain with a view to enrich and
empower our consumers. Savings on
procurement and marketing are passed
to our consumers in terms of discounted
prices and loyalty income.

Our day begins and ends with the aim of

keeping our customers happy and with
that goal in mind we have created a
Strong Loyalty Program which ensures
that you earn back money for every
rupee that you spend on shopping at
our site - Earn at SafeShop by your
efforts.
VISION
To create Value for Money in a Consumer Centric, Viral, Shopping Network.

OBJECTIVE
To provide high quality goods across various daily use categories at
at affordable pricing.

CORE VALUES

VALUE
ACCRETIVE
INTEGRITY
CORE
INNOVATION
VALUES
ABUNDANCE
SUSTAINABLE
GROWTH

INTEGRITY:
We pay close attention to the moral code that we follow. Everything we do is guided
by a moral compass that ensures fairness and transparency while recognizing the
value of all employees and customers.
ABUNDANCE:
A business can’t excel unless it creates profitability and opportunity for all. Safeshop
is committed to being socially responsible in every community.
VALUE ACCRETIVE:
Enabling clients to become high performance businesses and creating long term
relationships by being responsive and relevant and by consistently delivering value.
INNOVATION:
Innovation is underlying essence in whatever we create, conceive and execute for
improving customer experience.
SUSTAINABLE GROWTH:
We wish to build a sustainable model & a strong foundation for the future
generations through conserving our brand, meeting our promises & developing our
people.
STRONG FOUNDATION
Ÿ We are backed by a strong founding team having close to 100 years of
entrepreneurial experience in building Pan India large sales and distribution
network across physical products such a Health, Cosmetics, Fashion, FMCG etc. and
services such as Financial Products, Real Estate, Education etc.
Ÿ We have build multiple channels of customer acquisition across direct marketing,
internet and mobile.
Ÿ We have strong technology framework which forms the backbone of all existing
businesses.
Ÿ We have a workforce of 200 committed employees and are expanding at a fast
pace.
Ÿ Over the last 15 years, we have served 5
lakh+ satisfied customers who have
experienced and liked the products and
services offered.
Ÿ We are present in more than 150 locations
in India today and plan to expand to more
than 300 cities in the foreseeable future.

VALUE PROPOSITIONS
Earn At Safe Shop Yourself
At Safe Shop, we passionately believe in keeping our customer's interest on top of
everything else. Our day begins and ends with the aim of keeping our customers
happy and with that goal in mind we promise you Strong Loyalty Program ensures
that you earn back money for every rupee that you spend on shopping at our site.

Our values via which we aim to consistently deliver a valued shopping experience to
all our customers:
• Wide Range
Our aim is to provide you with a wide selection of products across diverse categories.
Our team specially handpicks merchants who have the best, latest and vast selection
of merchandise so you can find what you are looking for- all 100% authentic, and at
the best price!

• Competitive Prices
We strongly believe that a good shopping experience is not fully delivered until the
products and services sold at Safe Shop are the most competitively priced. We bring
merchants directly to consumers thereby removing middlemen margins and making
goods cheaper for consumers. Loyalty program members get products at special
discounted rates.
• Reliable Brands
Safe Shop does not allow merchants to sell duplicate, spurious, know-offs, used,
or grey channel items. Please be assured that items bought at Safe Shop are
brand new and come sealed in a box with the manufacturer's warranty wherever
applicable. Strong quality framework to ensure delivery of high quality products
at an affordable pricing.

• Holistic Acquisition Model

We acquire our consumers through multi – channel strategy which encompasses”
1. Internet Marketing

2. Direct Marketing

3. Viral Marketing

• Outstanding Customer Services

We at Safe Shop strive hard to make your shopping experience pleasant and
memorable one. With our second to none customer service we promise to stand by
you in every and any situations to help keep your smile on while you shop with us.
Our Loyalty customers are our customer service channel wherein they provide physical
interface to our Portal which is a unique proposition in the Indian Ecommerce Industry
– Technology with a Human Face.

• Quality Management
Safe Shop has a strong compliance system designed to minimize business risks and
ensure compliance with applicable laws and maximizing the results. We have
instituted a compliance program that includes pre-emptive and year round training,
control and supervision in order to ensure adherence to pertinent laws by the
company and all employees. Our Compliance activities are broadly classified into
prevention, monitoring and follow up processes.

KEY DIFFERENTITATORS AT SAFE & SHOP

• Ecommerce marketplace with diverse range of products from genuine brands.

• Holistic Acquisition Model which includes Direct, Internet & Viral Marketing.
• Blends the advantages of technology with benefits of Human Interface.
• Strong Quality & Compliance to minimize business risks.
• Strong Founding Team with excellent online training support.
• Unique Customer Loyalty Earning and Remuneration which provides strong
platform for nurturing entrepreneurial opportunity.
CUSTOMER LOYALTY EARNING AND REMUNERATION (CLEAR)

HOW DOES IT WORK

REGISTER

Register as a DSA
(Without any
Customer

Earn Team Shopping

Points as Team Starts
Retailing and
Start Shopping and

Achieve Shop Lifetime on

Recognition as

Team goes viral, Refer Social

Network further Network & Create
refers DSA Team

Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-
integrated exclusive Remuneration Program of www.safeshopindia.com which
helps people earn a Remuneration on the basis of their efforts and skill.
CUSTOMER LOYALTY EARNING AND REMUNERATION (CLEAR)

Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-integrated
exclusive Remuneration Program of www.safeshopindia.com which helps people earn a
Remuneration on the basis of their efforts and skill.

Level of your remuneration will be a comprehensive reflection of how you and your team
are performing in referring /promoting new purchases and how frequent and valued is the
product. Below given Income plan includes a balance of overall individual, team and product
contribution.

Starting your very own business is easy. Safe Shop Remuneration Program ensures your
success at every step on the way.

Our company does not charge any amount for subscription or enrolment or levy any fee for
registration / joining charge for becoming a Direct Seller of the company and provides
unique business ID (Logid)/Password free of cost to person who wishes to become
DSA/customer of the company. Further, customer after obtaining his/her LOGID details can
buy any of the products as per his/her wishes which are available on our website and may
also become DSA of the company.

You can become a Direct Selling Agent (DSA) for referring / promoting / self consumption
of our products by registering yourself without any registration fee at
www.safeshopindia.com .
As a DSA you can buy products at SafeShop price (SSP).

1. RETAIL REMUNERATION
2. LOYALTY REMUNERATION
3. TEAM LOYALTY REMUNERATION
4. TEAM RETAIL SHOPPING REMUNERATION
5. PROMOTIONAL REWARDS
1. RETAIL REMUNERATION :

A Direct Selling Agent gets discounts on For Example:

every purchase at www.safeshopindia.com,
he / she will get the products at discounted MRP – SSP = Retail Remuneration
prices referred as Safe Shop Price* (SSP).
MRP = Rs. 500
Direct Selling Agent can now sell these
products at MRP** or below but not below SSP = Rs. 325
the SSP. The difference of (MRP- SSP) is the
Direct Selling Agent’s profit. Safe Shop offers Retail Remuneration
a saving of upto 35% on majority of products. = MRP – SSP
= 500 – 325
= Rs. 175/-

ONLINE
C
STORE

Products Purchase
www.safeshopindia.com on Safeshop Price
DSA Sell on MRP.

NOTES & TERMINOLOGY:

1. *SSP: Safe Shop Price
2. **MRP: Maximum Retail Price
3. If an Active DSA purchases Safe Shop Products worth Rs. 10000/- in a month for self consumption, he / she
saves upto Rs. 3500/- for himself / herself.
4. Retail Remuneration is not calculated or paid by Safe Shop.
5. The Safe Shop reserves its right to further give discount on any products below SSP.

6. All incomes are subject to applicable taxes and expanses incurred to build the business.
2. LOYALTY REMUNERATION :

The Direct Selling Agent can promote www.safeshopindia.com on social media, or to his
email contacts / general acquaintances , relatives etc. If an existing active ‘Direct Selling
Agent’ through his ‘Direct Selling Code’ (Login ID) refers a new ‘Direct Selling Agent’, who
purchases the products then he / she can earn Loyalty Remuneration of that sale of product.

Example : Every time your referred customer / DSA makes a purchase of 100 GBV or 200 GBV
from www.safeshopindia.com, you are entitled to earn Rs. 100/- or 200/- as the case may be
as a Loyalty Remuneration.
When an existing active DSA makes 3rd sale of 200 GBV under his / her team with his / her
direct reference, the Company provides a Booster Benefit of upto Rs. 3500/- to the sponsor
DSA.
This is Multiple Direct Selling program; one DSA can make unlimited direct selling Agents,
and the said remuneration is subject to purchase of products made by them only.

YOU

DSA 1 DSA 2 DSA 4 DSA 5

DSA 3 DSA 6
NOTES & TERMINOLOGY:
1. Loyalty remuneration is paid on weekly basis.
2. Active DSA : A DSA who has purchase a product of minimum 100 GBV
3. To receive Loyalty remuneration, DSA should be active.
4. DSA will not be remunerated active with Loyalty Remuneration on the product sales where they are
remunerated with the Booster Income.
5. GBV = Group Business Volume
6. Company reserves its right to change / modify Loyalty Remuneration as per the policy and procedures.
7. All incomes are subject to applicable taxes.
3. TEAM LOYALTY REMUNERATION :

When you advice training to your Direct Selling Agents, they

SPONSOR
can further start introducing new Direct Selling Agents and the
process goes viral thereby creating a team under you. Each of
your direct Selling Agents becomes a vertical in your group.
When a new Direct Selling Agent is referred in any vertical
under you who purchase the products, all the Direct Selling
Agent in this vertical including you will earn GBV (Group
Business Volume). YOU
Team Loyalty Remuneration is paid to DSA active on building
sales volume equally distributed in two verticals.
When an existing DSA active makes sale of 200 GBV / 400 GBV
directly, equally distributed in two verticals it makes the first
Team Loyalty Match point of the sponsor DSA and makes him
/ her eligible for Team Loyalty Remuneration upto Rs. 500/- or
Rs. 1000/- as the case may.
When you / your team further make sale of 200 GBV
/ 400 GBVagain distributed equally in both the verticals, it 200 GBV 200 GBV
makes another Team Loyalty Match point and you are again
eligible to earn another Team Loyalty Remuneration upto Rs.
500/- or Rs.1000/- as the case may be.

Personally referred Non Active DSA 100 GBV 300 GBV

Personally referred Active DSA

Group DSA
200 GBV 100 GBV

NOTES & TERMINOLOGY:

Ÿ Team Loyalty Remuneration will be paid on the basis of products which have been sold till Tuesday 6PM.
Team Loyalty Remuneration is paid to active DSAs on weekly basis.
The maximum limit for Team Royalty Remuneration every week for every active DSA shall be upto Rs. 2,00,000/-.
DSA should be active & qualified.
Ÿ Qualified DSA: A DSA who has successfully made sales of 400 GBV
Ÿ GBV = Group Business Volume .

Ÿ 1 GBV = Rs. 2.5/-

Ÿ On making 3rd sale, company does not provide Team Loyalty Remuneration. Instead a benefit of Rs. 70/-
will be paid to all the qualified DSA’s there in the upward network upto 15 levels of DSA who sells the product.
To qualify for this instant income, active DSA should have earned a minimum Team Loyalty Remuneration of Rs.
1000/- in past 3 months.
Ÿ Company reserves its right to change / modify Team Loyalty Remuneration.
Ÿ All Incomes are subject to applicable taxes.
Ÿ Active Business is calculated after all the cancellations and refunds deducted from the current week business.
Ÿ The maximum payout in Team Loyalty Remuneration in Safe Shop Remuneration System is capped up to 55% of
total company-wide BV. If in any week the total payout of Incentives and Rewards exceeds 55% of total Company
wide GBV, the actual payout will be 55% and all Distributor commissions will be calculated on a pro-rata basis
RECOGNITION LEVEL :

A DSA can rise through the Remuneration Program by increasing the sales. All the level are
based on business volume sale of products.

S.NO DSA RANK TOTAL BUSINESS WEAKER GROUP

1 Silver Direct Selling Agent 10000 GBV 3400 GBV
2 Gold Direct Selling Agent 50000 GBV 17000 GBV
3 Pearl Direct Selling Agent 100000 GBV 33400 GBV
4 Topaz Direct Selling Agent 250000 GBV 83400 GBV
5 Emerald Direct Selling Agent 500000 GBV 166800 GBV
6 Ruby Direct Selling Agent 1000000 GBV 333400 GBV

SILVER DIRECT SELLING AGENT - If a DSA has a total combined active business of 10000
GBV under his / her both the verticals, with a minimum business of 3400 GBV in his / her
weaker group, the DSA achieves the rank of Silver Direct Selling Agent / Silver DSA.

GOLD DIRECT SELLING AGENT - When a DSA has a total business of 50000 GBV under his
both the groups, with a minimum business of 17000 GBV in his / her weaker group, he /she
achieves the rank of Gold Direct Selling Agent / Gold DSA.

PEARL DIRECT SELLING AGENT - When a DSA has a total business of 100000 GBV under his
both the groups, with a minimum business of 33400 GBV in his / her weaker group, he /she
achieves the rank of Pearl Direct Selling Agent / Pearl DSA.

TOPAZ DIRECT SELLING AGENT - When a DSA has a total business of 250000 GBV under
his both the groups, with a minimum business of 83400 GBV in his / her weaker group, he
/she achieves the rank of Topaz Direct Selling Agent / Topaz DSA.

EMERALD DIRECT SELLING AGENT - When a DSA has a total business of 500000 GBV under
his both the groups, with a minimum business of 166800 GBV in his / her weaker group, he
/she achieves the rank of Emerald Direct Selling Agent / Emerald DSA.

RUBY DIRECT SELLING AGENT - When a DSA has a total business of 1000000 GBV under
his both the groups, with a minimum business of 333400 GBV in his / her weaker group, he
/she achieves the rank of Ruby Direct Selling Agent / Ruby DSA.

DIAMOND DIRECT SELLING AGENT - When a DSA has a total business of 2000000 GBV
under his both the groups, within minimum business of 666800 GBV in his / her weaker
group, he/she achieves the rank of Diamond Direct Selling Agent / Diamond DSA.
4. TEAM RETAIL SHOPPING REMUNERATION:

Safe Shop Remuneration Program remunerates its DSA's with SPONSOR

Team Retail Shopping Remuneration on the basis of Retail
Business Volume points generated from the purchases made by
the DSA and his / her personal team.

Team Retail Shopping Remuneration is paid to DSA's on YOU

successfully building retail sales volume equally distributed in
two verticals and is calculated on the basis of the total Retail
Business Volume generated.
For Example:
If a DSA has sales of 600 RBV in one vertical and sales of 1000 RBV
in other vertical. Team Retail Shopping Remuneration is paid to
80 RBV 400 RBV
you on the matched RBV in both the verticals. Any unpaid RBV
will be carry forwarded to the following week as long as
DSA remains active.
Personally referred Non Active DSA 120 RBV 350 RBV

Personally referred Active DSA

400 RBV 250 RBV

Group DSA

VERTICAL 1 VERTICAL 2
Week 1 600 RBV 1000 RBV 1 RBV=Rs. 2/-
Matched RBV 600 RBV 600 RBV 1200x2= 2400/-
RBV Carry Forwarded 0 RBV 400 RBV
Next Week 1000 RBV 800 RBV
Total RBV 1000 RBV 1200 RBV
Matched RBV 1000 RBV 1000 RBV 2000x2= 4000/-
BV Carry Forwarded 0 RBV 200 RBV

NOTES & TERMINOLOGY:

Ÿ Team Retail Shopping Remuneration will be paid on the basis of products which have been sold till Tuesday 6 PM.
Ÿ Team Retail Shopping Remuneration is paid to DSAs periodically.
Ÿ The maximum limit for Team Retail Shopping Remuneration every week for every DSA shall be upto Rs. 5,00,000/-.
Ÿ DSA should be qualified as follows.
Ÿ Qualified DSA: A DSA who purchases RBV product/s worth Rs.1500/- every 3 months.
Ÿ RBV = Retail Business Volume
Ÿ 1 RBV = Rs.2/-
Ÿ Company reserves its right to change / modify Team Retail Shopping Remuneration.
Ÿ All Incomes are subject to applicable taxes and expenses incurred to build the business.
Ÿ Active Business is calculated after all the cancellations and refunds deducted from the current week business.
 5. PROMOTIONAL REWARDS :

Company offers time bound Promotional Rewards to all its

DSA’s. After completion of current Sales target , the new
Sales target will come into existence , subject to approval by
company. For more information on present rewards, please
visit our website www.safeshopindia.com

GLOSSARY

1. Safe & Secure Online Marketing Private Limited also referred as Safe Shop.

2. Safe Shop Remuneration System is also referred as SSRP / CLEAR.

3. To view the most up-to-date Safe Shop Remuneration System, please visit www.safeshopindia.com.

4. DIRECT SELLING AGENT (DSA) - Is a registered member / Consumer availing the products and
services of the Company for self consumption purpose or for the consumption of friends and
relatives. DSA does not denote in any manner relation to the Company except a customer of
the Company.

5. EXISTING /ACTIVE DIRECT SELLING AGENT - Is Independent Business member of the Company
for selling the Products and Services of the Company either directly or otherwise as Team in
accordance with the Business policies and practices of the Company and applicable Law of the
Land. The Active /Existing DSA will abide by the laid down procedures and practices of the
Company for availing the benefits and incentives as given by the Company besides Law of the
Land. In no manner whatsoever the Active/Existing DSA will represent himself as an employee /
owner / partner / management of the Company.
6. PROSPECT CUSTOMER - Means a person to whom an offer or a proposal is made by the Direct
Selling Agent to know more about the direct selling opportunity.

7. It is further informed to the general public that our company does not indulge in any kind of
financial investment or float any investment scheme or chit fund entrepreneurship etc. Our
company does not charge any amount for subscription or enrolment or levy any fee for
registration / joining charge for becoming a Direct Seller of the company and provides unique
business ID (Logid)/Password free of cost to person who wishes to become DSA/customer of
the company, and customer after obtaining his/her LOGID details can buy any of the products
as per his/her wishes which are available on our website and may also become DSA of the
company.

8. DISCLAIMER: The payout Figures depicted in this document are intended to explain the
components and operation of the Safe Shop Remuneration System. They are not intended to be
representative of the income, if any, that a Safe Shop DSA can or will earn through his or her
participation in the Safe Shop Remuneration System. These Figures should not be considered as
guarantees or projections of your actual earnings or profits. Any representation or guarantee of
earnings, whether made by Safe Shop or another DSA, would be misleading. Success with Safe
Shop

All Safe Shop Products which are displayed on our website are good in quality and
consumer friendly being backed 100% with commitment from Safe Shop. In case of any
grievance , Please visit our grievance cell as displayed on web for redressal.
For more details please visit our website www.safeshopindia.com
Safe & Secure Online Marketing Private Limited
A-3/24, Janakpuri, New Delhi-110058, India
+91 11 45674444
www.safeshopindia.com
support@safeshopindia.com