Professional Documents
Culture Documents
Branded Jewellery Market Research Questionnaire PDF
Branded Jewellery Market Research Questionnaire PDF
Research Questionnaire
Objective - To understand the behavior pattern and preference of consumers
towards branded jewellery and Senthil Murugan Jewellers.
Target Audience: Upper middle class, Middle class married womens residing in
Madurai.
Name: _____________________
Age: _____________________
Sex: _______________________
a. Once a month
c. Once a year
a. As a gift
a. Ring
b. Necklace
c. Bracelet
d. Earring
a. Gold
b. Platinum
c. Silver
a. Craftsmanship
b. Cost
c. Uniqueness
d. Other
a) Branded Store
b) Family Jeweller
10) How long have you been making your purchases of jewellery from this store/
brand?
11) When choosing a store to shop for jewelry and/or watches, how important are
these Factors, using a scale where