SOCIAL MEDIA

CONTENT MIND MAPS

 VIDEO
Presentation Snippets Podcast Videos Event Promo
• Live events • In-house podcast clips • Event highlights
• Local event recordings • Speaker interviews
• Event stats

Career Advice Text-Based Videos BTS Videos

• Quick Photo/Video Tips • By-the-numbers stats • Events
• Quick Facts • Small customer stories • Company meetings
• Office shenanigans

Quick Shots Industry Facts/Info

• Company updates
• Subject matter expert
interview
• Quick guest interview
• Stats from blog posts
• Stats from events
• Data that we pull internally
• Quick internal interviews
about industry news

LINKS
Blog Posts Podcast Posts Current Promotions

Livestreams Youtube Videos

PHOTO
BTS Photos Call Outs Quotes
• Events • Recommendations • From internal speakers
• Company meetings • Timely events • Blog posts
• Employee highlights • Fun/Silly • Podcasts
• Webinars
• Company meetings
• In-house videos
TBT Industry Facts/Info
• This day in history • Stats from blog posts
• Past events to promote • Stats from events
current events • Data that we pull internally
• Company milestones

STATUSES
Quick Updates Call Outs
• Small product changes • Recommendations
• Progress updates on • Timely events
announced projects • Fun/Silly

SHARES
Partner Blog Posts Industry News Videos/Photos
• Marketing/advertising • New product launches • Industry updates
• Sales • Social media • Thought leaders
• Emerging platforms • Statistics
• Duopoly

POLLS
Test User Knowledge Hot Industry Topics This or That/Opinions
• Small quizzes • Agree vs. disagree • Internal offerings
• Giveaways • Impacted vs. not impacted • Products
• Happy vs. sad • Strategies
• Understand vs. confused • Platforms

Fun/Silly Questions
 VIDEO
Presentation Snippets Podcast Videos Quick Shots
• Live events • In-house podcast clips • Company updates
• Local event recordings • Subject matter expert
interview
• Quick guest interview

Text-Based Videos BTS Videos

• By-the-numbers stats • Events
• Small customer stories • Company meetings
• Office shenanigans

PHOTO
BTS Photos Call Outs Quotes
• Events • Recommendations • From internal speakers
• Company meetings • Timely events • Blog posts
• Employee highlights • Fun/Silly • Podcasts
• Webinars
• Company meetings
• In-house videos
TBT Industry Facts/Info
• This day in history • Stats from blog posts
• Past events to promote • Stats from events
current events • Data that we pull internally
• Company milestones

STORIES
Blog Post Promo Podcast Promo Event Promo
• Interview with author • Podcast announcements • Event highlights
• Pull quotes • In-house podcast clips • Speaker interviews
• Main points • Main points • Event stats

Career Advice Industry Facts/Info BTS Videos

• Quick Photo/Video Tips • Stats from blog posts • Live podcast recordings
• Quick Facts • Stats from events • Events
• Data that we pull internally • Company meetings
• Company events
Polls
• Hot industry topics
• Test user knowledge
• Fun/silly questions
• This or that: opinion
questions
 VIDEO
Presentation Snippets Podcast Videos Event Promo
• Live events • In-house podcast clips • Event highlights
• Local event recordings • Speaker interviews
• Event stats

Career Advice Text-Based Videos BTS Videos

• Quick Photo/Video Tips • By-the-numbers stats • Events
• Quick Facts • Small customer stories • Company meetings
• Office shenanigans

Quick Shots Industry Facts/Info

• Company updates
• Subject matter expert
interview
• Quick guest interview
• Stats from blog posts
• Stats from events
• Data that we pull internally
• Quick internal interviews
about industry news

LINKS
Blog Posts Podcast Posts Current Promotions

Livestreams Youtube Videos

PHOTO
BTS Photos Call Outs Quotes
• Events • Recommendations • From internal speakers
• Company meetings • Timely events • Blog posts
• Employee highlights • Fun/Silly • Podcasts
• Webinars
• Company meetings
• In-house videos
TBT Industry Facts/Info
• This day in history • Stats from blog posts
• Past events to promote • Stats from events
current events • Data that we pull internally
• Company milestones

TWEETS
Quick Updates Call Outs
• Small product changes • Recommendations
• Progress updates on • Timely events
announced projects • Fun/Silly

RETWEETS
Partner Blog Posts Industry News Videos/Photos
• Marketing/advertising • New product launches • Industry updates
• Sales • Social media • Thought leaders
• Emerging platforms • Statistics
• Duopoly

POLLS
Test User Knowledge Hot Industry Topics This or That/Opinions
• Small quizzes • Agree vs. disagree • Internal offerings
• Giveaways • Impacted vs. not impacted • Products
• Happy vs. sad • Strategies
• Understand vs. confused • Platforms

Fun/Silly Questions

Presentation Snippets
• Live events
• Local event recordings
Career Advice
• Quick Photo/Video Tips
• Quick Facts
Text-Based Videos
• By-the-numbers stats
• Small customer stories
Blog Posts
Livestreams
Quotes
• From internal speakers
• Blog posts
• Podcasts
• Webinars
• Company meetings
• In-house videos
STATUS UPDATES
Product Changes
LINK SHARES
Partner Blog Posts
• Marketing/advertising
• Sales
LinkedIn Articles
• In-house employees
• Faculty members
• Influencers
VIDEO
Podcast Videos Event Promo
• In-house podcast clips • Event highlights
• Speaker interviews
• Event stats
Quick Shots Industry Facts/Info
• Company updates • Stats from blog posts
• Subject matter expert • Stats from events
interview • Data that we pull internally
• Quick guest interview • Quick internal interviews
about industry news
LINKS
Podcast Posts Current Promotions
Youtube Videos
PHOTO
Industry Facts/Info TBT
• Stats from blog posts • This day in history
• Stats from events • Past events to promote
• Data that we pull internally current events
• Company milestones
Progress Updates
Videos/Photos Industry News
• Industry updates • New product launches
• Thought leaders • Social media
• Statistics • Emerging platforms
• Duopoly
Pulse Articles
• Industry updates
• Thought leaders
• Breaking News
 VIDEO

LINKS

PHOTO

STATUSES

SHARES

POLLS
VIDEO

PHOTO

STORIES
 VIDEO

LINKS

PHOTO

TWEETS

RETWEETS

POLLS
 VIDEO

LINKS

PHOTO

STATUS UPDATES

LINK SHARES