SA A D SD

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HUMAN RESOURCE PRACTICES ( FOR FRABELLE EMPLOYEES ONLY )
1. Comfortable workplace per department.
2. Strict monitoring of timekeeping
3. On-time payment of Salary
4. Well designed promotion program
5. Seminars and Trainings provisions for employees
6. Execution of Benefits ( Biyayang Dagat )
7. Employee Retirement Plan
8. Career policy planning

INFORMATION TECHNOLOGY ( FOR FRABELLE EMPLOYEES ONLY )

1. Advance Technology workplace
2. Provisions of additional trainings for IT Department.
3. Upgrading of company network for efficiency and convenience.
4. Awareness in System Issues

PRODUCTION
1. Professionalism and availability of Personnel.
2. Removal of Administrative Barriers
3. Availability of finance raising tools.
4. Cost and availability of raw materials
5. Logistics ( timely procurement to increase the quality of
production and streamline the production process.
6. Stability and clarity of labour legislationand regulatory process.
7. Quality and efficiency of the infrastructure.

Marketing Strategies
Products:
1. Taste Preferences
2. Product taste accuracy / Consistency
3. Fast Services / Quick Services
4.Always available in the store.
5.Others, Please specify

Price:
1. Reasonable
2. Lower as compared to other competitors
3. Affordable for low income earners
4. Expensive as compared to other competitors.
5. Same price compared to other competitors.
6. Others, Please specify.
Promotion:
1. Television
2. Newpaper
3. Billboards
4. Social Media
5.Samples
6. Discounts

Packaging
1. Visual Quality
2. Market Attractiveness
3. Uniqueness
4. Specifications ( Easy to identify frabelle logo or trademark )

People
1. Great customer service.
2. Fast delivery of orders
3. Good company - customer relationships.

Positioning
1.Brand Position in the market.
2. Product line extensions.
3. Innovativeness
4. Logo Awareness
 SA A D
1 3 2
HUMAN RESOURCE PRACTICES ( FOR FRABELLE EMPLOYEES ONLY )
1. Comfortable workplace per department.
2. Strict monitoring of timekeeping
3. On-time payment of Salary
4. Well designed promotion program
5. Seminars and Trainings provisions for employees
6. Execution of Benefits ( Biyayang Dagat )
7. Employee Retirement Plan
8. Career policy planning

INFORMATION TECHNOLOGY ( FOR FRABELLE EMPLOYEES ONLY )

1. Advance Technology workplace
2. Provisions of additional trainings for IT Department.
3. Upgrading of company network for efficiency and convenience.
4. Awareness in System Issues

PRODUCTION
1. Professionalism and availability of Personnel.
2. Removal of Administrative Barriers
3. Availability of finance raising tools.
4. Cost and availability of raw materials
5. Logistics ( timely procurement to increase the quality of
production and streamline the production process.
6. Stability and clarity of labour legislationand regulatory process.
7. Quality and efficiency of the infrastructure.

Marketing Strategies
Products:
1. Taste Preferences
2. Product taste accuracy / Consistency
3. Fast Services / Quick Services
4.Always available in the store.
5.Others, Please specify

Price:
1. Reasonable
2. Lower as compared to other competitors
3. Affordable for low income earners
4. Expensive as compared to other competitors.
5. Same price compared to other competitors.
6. Others, Please specify.
Promotion:
1. Television
2. Newpaper
3. Billboards
4. Social Media
5.Samples
6. Discounts

Packaging
1. Visual Quality
2. Market Attractiveness
3. Uniqueness
4. Specifications ( Easy to identify frabelle logo or trademark )

People
1. Great customer service.
2. Fast delivery of orders
3. Good company - customer relationships.

Positioning
1.Brand Position in the market.
2. Product line extensions.
3. Innovativeness
4. Logo Awareness
SD
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