VI.

PORTER’S FIVE FORCE MODEL OF COMPETITION

School Policies
High Capital
No technology protection

Low Buying power Lot of competitors Product trendy

No credit policy Limited market share product
No bargaining policy

Cross product substitute

Strong customer relationship
 VII. Marketing plan
Target Market
Pantasy potential market was the elementary level, senior and Junior high school student
because we some food products that are in accordance to their taste and preferences

DEMOGRAPHIC CHARACTERISTICS DESCRIPTION

Age 5-11 years old (Elementary level)
12-19 years old (Junior, Senior and College level
20 and above (Faculties and staffs)
Gender Male
Female
Status Student
Single
Married
PSYCHOLOGRAOPHIC Customers who like classy food product
CHARACTERISTICS A Health-conscious customer
PERSONALITY Customer who like sweet and refreshments

The pantasy booth provide and produced food products that are not common to the market.
Unlike to any other food product such as fishball, kikiam , etc that are already known in the
market phantasy choodse to offer uncommon foods that the market will surely like. Like corndog
, frappe, churros etc. and if we offer these kind of foods may result into a lower margin which
means having a low degree of difference

PRICING SCHEME
The used the cost-based pricing which means by computing the total expenses of a certain
food ingredients then add to it the half total expenses and then divide it to the number of yields
that was made . in the way the business will surely get the spent cost back together with a
satisfying profit that enables the booth to improve.

FUTURE PRICING PLAN

The proponents gave a buy at least 10 the same food and take 1 bonus for loyal customer. If
he or she always buys food product from the pantasy booth more than 10 yhe same food item, he
or she will have to pick one of his or her desired food as a for his or her loyalty to the booth.