Consolidated Report of Faculty Development Program at INFOSYS BPM Ltd (Mysuru) – 6th November to 8th

November 2019.
Title : Project Genesis – Digital Marketing
Goal / objective of the Program: Participate and learn Digital Marketing and its application in the Industry and create
the awareness among the students community.
Resource Persons’: Mr. Karthik Kasthuri and M.S. Priya (Executives – Business Process Solutions of INFOSYS)
SESSION
DATE SESSION CONTET KEYTAKEAWAYS
TOPIC
 Welcome address of participants
9.00am - Welcome Address  Introduce facilities of INFOSYS.
11.00am  Skill set mapping and review of learning objectives.
 Introduction and history of digital. To understand the evolution of digital
11.15am  Traditional vs. digital marketing. media and its benefits.
Introduction to digital
01.00 pm  Trends and benefits of digital
06.11.2019 Business Process  Evolution of the BPM Industry
02.00 pm Understand the structure and key trends in
Management (BPM)  Structure of the IT – BPM industry.
03.30 pm the business process management sector.
Industry overview.  Key trend of BPM sector.
Outsourcing and  Introduction to advertising Increasing use of social media and
3.45 pm
trends in the BPM  Explanation of B2B and B2C. intent for customer relationship
06.15 pm
sub - sector  Difference between marketing sales management.
and advertising
Channels of  Search Engine Optimization SEO: How to create online visibility
9.00am - digital marketing  Search Engine Marketing of a website.
11.00am SEM: How to promote and increase
the visibility of website.

07.11.2019 11.15am Channels of digital  Social media marketing Method of attract through social
07.11.2019 01.00 pm marketing media sites.
Channels of digital  Content marketing Different ways of creating, publishing
07.11.2019 02.00 pm marketing and distributing content for a target
03.30 pm audience online.
Web page development –  Assignment evaluation and feedback Discussion of do’s and don’ts of
3.45 pm creating web page structure.
Hands on training
06.15 pm
 SESSION
DATE SESSION CONTET KEYTAKEAWAYS
TOPIC

Acquire knowledge of around 40 different

9.00am - Other digital forms  Google, Bing, Yahoo etc.,
paid channels.
11.00am
 Bulk sheet creation Knowledge about an improvement of
11.15am Data Analytics  Scheduling setting up accounts and improved
01.00 pm  Bid optimization customer satisfaction.
08.11.2019
02.00 pm Content Management Discussion of do’s and don’ts of
 Assignment evaluation and feedback
03.30 pm Hands on training creating web page structure.

3.45 pm  Briefly discuss the learning part and Recap of three days training and
Valedictory
06.15 pm certificate distribution review the training objectives.
Reported by:
LOGANATHAN. K JAYAPRAKASH. J
Assistant Professor of B.Com (PA), Assistant Professor of B.Com (CA),
Sree Saraswathi Thyagaraja College, Sree Saraswathi Thyagaraja College,
Pollachi. Pollachi.