https://www.outlookbusiness.

com/specials/techtonic_2018/more-than-just-a-heartbeat-4425

they must ‘Deploy’ the device in the market either by licensing it to local
companies or setting up their own startups

icenced to local companies to take forward the manufacture and distribution.

“We discourage our innovators from selling-out to multinationals because the
price will shoot up. What’s the point of innovating locally, if the Indian
population cannot benefit from it

medical devices industry in India growing at about 15 percent annually and set
to reach at least $25-30 billion by 2025, according to Deloitte Touche
Tohmatsu India.

Cardiovascular disease is the leading cause of death in India, claiming around 1.7 million lives
annually, according to a report from Global Burden of Disease, a collaboration of over 1,800
researchers from 127 countries. Structural defects in patients’ hearts cannot be detected through
an ECG test. They need to undergo 2D echocardiography, MRI or CT scan, which are either
costly or inaccessible in remote areas.

he country accounts for a quarter of deaths caused worldwide by the two most chronic
respiratory diseases — COPD and asthma, according to the report. COPD was the second leading
cause of death in India in 2016, claiming 848,000 lives.

asserts that it is vital to detect lung diseases at an early stage

ould be even used by primary healthcare personnel such as Accredited Social Health Activists
(ASHA) in rural regions.

In rural India, there is a shortage of doctors. The device will be helpful for patients in villages.
ASHA workers can collect the sounds and transfer it to urban healthcare centres,” says Adarsha.

It will cut down travel and accommodation costs of patients who stay in remote areas. There
wouldn’t be any need to travel to urban centres just for diagnoses.”

Ayu Devices is targeting both B2B customers such as telemedicine centres and B2C clients such
as medical students, chest physicians and cardiac surgeons

There are currently 900,000 doctors in India with an annual addition of 50,000 medical
students

if a doctor is still in the process of learning, it’s not easy to detect abnormal sounds. There are a
lot of subtle sounds which you cannot detect unless you are tuned to them or they are
amplified,” says Dr. Pinto. Apart from him, the device is being used by Dr. Konar and Dr. Anvey
Mulay, a cardiac surgeon who works at Fortis Hospital.

The other significant development is that hospitals and clinics have now started using electronic
medical records (EMR) as the preferred method to store patient information. The rules of
Clinical Establishments Act 2010 mandate the maintenance and provision of EMR for every
patient. “India is shifting towards digital medical record for patients. Hospitals and doctors can
document the sound of patients’ hearts and lungs. If an expert clinician or GP has records of the
medical history of a patient, it will be helpful to provide quick treatment,” elaborates Adarsha.

Ayu Devices is in talks with telemedicine centres such as YOLO Health and Care Expert, which
operate in remote areas such as Chhattisgarh’s Sukma and Dantewada districts and Karnataka’s
Kolar district. Currently, there are 105 telemedicine centres set up across India. The staff at
these centres can record heart and lung sounds of the patients and send it to doctors in urban
centres for diagnoses.

AyuLynk can also help to bring down the use of tests such as ECG, 2D echocardiography and
MRI

A3 Remote Monitoring Technologies

Sine investment

OPDs are extremely crowded and noisy, and hence doctors find it difficult to detect abnormal
sound. Thanks to its noise filtering feature, minor abnormal sounds can be detected

Doctors, Medical Students, Private Clinic, Medical College and Corporate hospitals

Doctors
Medical Students
Private Clinic
Medical College
Corporate hospitals
Nurses