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    LU BISCUIT Case Study Questions

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    Kain
    LU Biscuit is a biscuit brand owned by Continental Biscuits that currently has a portfolio of products. As the strategic marketing manager, suggestions are needed for brand expansion strategies that align with the corporate philosophy of innovation in products, strategies, and packaging to expand LU biscuit in the competitive marketplace.

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    LU BISCUIT Case Study Questions

    Uploaded by

    Kain
    119 views1 page
    LU Biscuit is a biscuit brand owned by Continental Biscuits that currently has a portfolio of products. As the strategic marketing manager, suggestions are needed for brand expansion strategies that align with the corporate philosophy of innovation in products, strategies, and packaging to expand LU biscuit in the competitive marketplace.

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    LU Biscuit is a biscuit brand owned by Continental Biscuits that currently has a portfolio of products. As the strategic marketing manager, suggestions are needed for brand expansion strategies that align with the corporate philosophy of innovation in products, strategies, and packaging to expand LU biscuit in the competitive marketplace.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    119 views1 page

    LU BISCUIT Case Study Questions

    Uploaded by

    Kain
    LU Biscuit is a biscuit brand owned by Continental Biscuits that currently has a portfolio of products. As the strategic marketing manager, suggestions are needed for brand expansion strategies that align with the corporate philosophy of innovation in products, strategies, and packaging to expand LU biscuit in the competitive marketplace.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    MARKETING MANAGEMENT

    Case Study Questions

    Q1 Give a brief overview of LU Biscuit Brand Value, product, promotions and list
    its products (along with ad video of any product from LU portfolio)

    Q2. As a Strategic Marketing Manager of LU Brand, Continental Biscuits (PVT.)


    Ltd. Suggest brand expansion strategies that LU biscuit can take to expand its
    brand in highly fragmented and competitive marketplace. In light of its corporate
    philosophy i.e. Innovation of product, strategies and packaging.

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