CHC-MKT/09/2019-20 Date: 03 Dec 2019

To all Field Members

Sub: Input Detailing Circular Dec’19-Jan’20

Communication - The human connection - is the key to personal & career success.
By Paul J. Meyer

Dear Canixans,

Proper utilization of time in the doctor’s chamber is a very crucial factor in emphasizing
your brands. Proper planning of the input presentation can help you in utilizing the time
properly in the doctor’s chamber. This will definitely enhance the impact of your brands in
the mind of a doctor. Please find below the promotional inputs facilitated to you for the
months of Dec’19 – Jan’20.

You are suggested to go through the detailing story sincerely to ensure the best utilization
of each and every input in the doctor’s chamber.

S.NO. INPUT

1 LOGIFEEL PENS (CUSTOMIZED DR NAME)

2 LOGIFEEL SKIN CARE ESSENTIALS

3 NIXITRAL CAPSULE DIE CUT

4 MYCOCLIN SHAMPOO GIMMICK

5 PATIENT EDUCATION LEAFLETS FOR MELASMA MANAGEMENT - TYRODIN

6 PRODUCT RANGE CARD

7 TODAY'S REQUEST CARD

LOGIFEEL PENS (WITH CUSTOMIZED DOCTOR NAME)

Usage detail: To be invested as per doctor list given for Logifeel.

Objective: Customized Logifeel Pen input with doctor name is for Logifeel Brand only and
has to be placed on doctor’s table with his/her permission.
Note: Insert the pen in given box before presenting it to the doctor.
Detailing:
Respected Doctor Greetings from Canixa Health Care
Doctor please accept this Logifeel Pen specially customized for you with best
compliments from Logifeel brand. (Then follow detailing from Visual Aid)

LOGIFEEL SKIN CARE ESSENTIALS:

Usage detail: This input is to be invested on the doctor on promotion of Logifeel.

Objective: This input includes Case study by Dr. Koushik Lahiri along with review article
and scientific update.

Detailing:

FRONT: Please accept the LOGIFEEL –Skin Essentials – A holistic approach to skin
nourishment endorsed by Dr. Koushik Lahiri.
FRONT Doctor in cracked rough and dry feet prescribe Logifeel cream. Logifeel cream
INSIDE: has Encapsulated Glycolic acid 10%, Urea 10% with cetylated fatty esters
base. Doctor prescribe Logifeel cream to feel the soft touch.

BACK Doctor in excessive rough and dry skin conditions prescribe Logifeel-IMF.
INSIDE: Logifeel-IMF has Urea 20%, Encapsulated Glycolic acid 6% and Lactic Acid
5%. Doctor prescribe Logifeel-IMF the intensive moisturiser.

BACK: Dr. for Customised Treatment Approach in various dry skin disorders
prescribe Logifeel range: Logifeel Moisturizing Lotion, Logifeel Cream,
Logifeel-IMF and Logifeel-DF

NIXITRAL CAPSULE DIE CUT:

Usage detail: This input is to be invested on the selected doctors of NIXITRAL.

Detailing:

FRONT: Doctor in fungal infection treatment stand with “RIGHT”.

INSIDE: Prescribe the “TRUSTED ITRACONAZOLE”… NIXITRAL
Nixitral has assay not less than 100%, Smaller pellet size and enhanced
surface area and higher drug loading capacity which leads to better
absorption of the drug, better bioavailability and thus better efficacy and
cure rate.

BACK: Doctor for quality treatment outcome in fungal infection prescribe

“TRUSTED ITRACONAZOLE”… NIXITRAL 100 / 200. NIXITRAL pellets are
designed with solid dispersion technology. The inert core of NIXITRAL Pellet
is coated with micronized Itraconazole in solid dispersion, following with
moisture barrier coat and then final outer protective coating.
Doctor prescribe NIXITRAL 100/200 – The drug of choice in fungal
infections.

MYCOCLIN SHAMPOO GIMMICK:

Usage detail: This input is to be invested on the selected doctors of Mycoclin Shampoo.

Objective: This input highlights the Sertaconazole role in Dandruff and its superior action
as compared to other antifungal.

Detailing:

FRONT Doctor in Seborrhoeic Dermatitis and Dandruff

(Pull the insert out)
prescribe “MYCOCLIN SHAMPOO” to clean Dandruff effectively.

BACK Doctor in Seborrhoeic Dermatitis and Dandruff Management prescribe

“MYCOCLIN SHAMPOO” the brand of Sertaconazole Nitrate and Zinc
Pyrithione. Mycoclin Shampoo fight stubborn dandruff and provide healthy
and clear scalp.
Mycoclin Shampoo controls scaling, flaking and itching . Mycoclin Shampoo
has conditioners to overcome dryness Xiameter, Celquat SC & GHTC.
Prescribe Mycoclin Shampoo to Clean Dandruff Effectively.

PATIENT EDUCATION LEAFLETS FOR MELASMA MANAGEMENT – TYRODIN:

Usage detail: This input is to be invested on the selected doctors of Tyrodin. With te permission
of doctor place this on the table for further distribution to Patients

Objective: This input is meant for patient education on Melasma management.

Detailing:

FRONT Doctor Don’t let Patients hide their face behind the mask.
Doctor for novel systemic treatment in Hyperpigmentation prescribe
Tyrodin tablets the brand of Tranexamic Acid 250mg and Tyrodin-FSR
the brand of Tranexamic Acid 500mg sustained release.
BACK Doctor for the long term management of Hyperpigmentation prescribe
Tyrodin Cream the brand of Tranexamic acid 10%, Kojic Acid 2%,
Magnesium Ascorbyl Phosphate 1%, Arbutin 1.5%, Vitamin E 1%,
Glabridin and Aloe Vera Base.
Tyrodin Cream has long nozzle tube to avoid any contamination at site
of application.

PRODUCT RANGE CARD:

Speciality wise product range cards design for more focus in product promotion

1) Antifungal range card (Nixitral, Logifin & Mycoclin Range)

2) Moisturizers range card (Logifeel Range Card)
3) Acne care range card (Zitcare Range & Zitmoist)
4) Anti-allergic range card (Fenixa & Averzine Range)
5) Hair care (Curlz-F & Logidruf-S)
6) Topical Corticosteroid (Ezimet Range)

We are very confident that the above mentioned inputs will be definitely utilized in a
proper manner in order to bring more customers in our prescriber fold.

We know that feedback is necessary element to improve or grow. Thus in the same
regard, you all are requested to send feedback on the above latest by Jan 30th 2020 in
the format attached.

All the Best

Haridesh Kondal

Product Manager
CHC