Government Post Graduate

College Samanabad Faisalabad

Presented to: Presented by:

Muhammad Umair
MAM SANA Muhammad Nabeel
Dept: Information
Technology (IT) Amir Mustafa
Ali Hussain
Email:ashir233@gmail.com
 Presentation Plan
E-Commerce
Types of E-Commerce
Introduction to OLX
Overview of OLX
About the founders
Objectives
Advertising
Campaigns
SWOT Analysis
Market share
Conclusion
Source of information
 What is E-Commerce??
Full form is Electronic
Commerce.

Buying and selling of good

and products over
internet.

Effective way of
conducting business.
 Types of E-Commerce

• Business to Business (B2B)

• Business to Consumer (B2C)

• Consumer to Consumer (C2C)

Introduction about LX
LX ( n Line eXchange)was
founded by Fabrice Grinda and Alec
Oxenford in march,2006
OLX is present in 105 countries and has
more than 100 million unique visitors.
Overview
One of the world’s biggest free online
classified.
Unique platform for people to buy or sell
items.
OLX Pakistan is spread across all the major
cities in Pakistan.
 Fabrice Grinda
Co-founder of OLX

Internet Entrepreneur & Investor

Graduated from Princeton

University in 1996
 Alec Oxenford

Co-founder of OLX

An Entrepreneur

Completed MBA in 1997

from Harvard Business
School.
On one can:

Easily design rich ads with pictures.

Control your selling or buying activity in My OLX.
Display your ads on your social networking
profiles.
Access the site from his mobile.
Objectives
Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remain at top.
Advertising
OLX used different advertising techniques to gain
popularity among people.

Online media like facebook, google ads etc

Marketing Campaigns
Online Media Used
Campaign: Ghar Baithe Kamao

Objective: Things lying ignored in your house may be

useful to someone else and can become a profitable means
for you to earn some cash by selling them through OLX!.
 Campaign: “bech de!”

OLX has started a new campaign namely “bech de!” in which

they released new TV commercials so as to attract more
number of fans.
 Swot analysis
STRENGTH:
• Easy availability of products that the customer needs at
good cost .
• Easily designed website with rich and colourful listings
with pictures and videos.
• We can view OLX in our local language.
WEAKNESS:
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads
Opportunity:
• People who want to buy can buy the products
according to their needs.
• Sellers gets millions of buyers so they can sell
products easily & gets good benefit.
• Jobs are also available.
• Real estate property is also available.
Threats: competitors
Market share
Managed to capture 60% of the online classified
market share.
Its traffic has grown 55 times in the last 22
months
Crossed half a billion page views in July 2013
OLX mobile apps have exceeded 3.2 million
apps downloads in Pakistan.
 Has OLX achieved its
objectives?

Bounce Rate decreased from 60% to less than 40%

2 to 4 million unique visitors every month as
compared to 1 million in 2010
Increased social media presence – 2.9 million
Facebook fans.
Managed to be Pakistan`s largest free online
classified website.
 Conclusion
Successful campaigns

Attracted many users

Outperformed most competitors

Has the ability to be Pakistan No. 1 Online Classified

Website
 Source of information
 http://designxon.com/advertising/olx-tv-campaign-where-buyers-meet-
sellers
 http://en.wikipedia.org/wiki/OLX

 http://creativeoverflow.net/olx-india-makes-waves-with-tv-ad-campaigns/

 http://www.indiantelevision.com/mam/marketing/mam/olxin-launches-a-
new-campaign-to-strengthen-its-bech-de-proposition
Thank You