San Pedro College of Davao

12 C, Guzman St., Davao City

A.Y. 2019-2020
College Unit

BUSINESS CONCEPT 2
ACE MACAROONS

In Partial Fulfilment
For the Requirements of the Subject
The Entrepreneurial Mind (TEM 100)

Submitted to:
Sir Juan C. Frivaldo

Submitted by:
Abas, Sittie Almerah
Balana, Clifford
Banguiran, Acy Daine
Boston, Fetch James
Cortes, Keith Jason
BSMLS 2C

OCTOBER 10, 2019

GENERAL DESCRIPTION
Filipinos are not stranger to a tree or what we call the tree of life, the “Coconut tree” which is a symbol of the
Philippines or an epitome of true blooded Filipino. The Coconut tree has its many uses as well as the macaroons, in
which the main ingredient is a desiccated coconut. The Ace Macaroons will serve you a sweet and delight macaroons
that would leave an unforgettable, palatable taste that would satisfy not just in your appetite but also to your brain
and heart. Coconut Macaroon is a dessert that would satisfy your pocket and mouth, indulging in our Ace macaroons
dessert will alters your mind and body in positive ways. Analyzing the information we have gathered, SPCians
suggested that they would like to avail an affordable sweets that will make them comeback due to a remarkable
taste, with that information the Ace Macaroons wants to dedicate its best to serve you with all of our hearts.

VISION
The Ace Macaroons will become one of the best leading maker of macaroons in the Philippines bringing a nutritional
sweet food in an equitable price.

MISSION
To meet the expectation of our valued costumer, serving a satisfiable food with integrity and in innovative way.

GOALS
The goals of the group are to:
1. Deliver goods that are convenient and can satisfy into the student’s budget.
2. Provide an Outstanding Patron Experience.
3. Produce halal food for our Muslim community.
4. Establish Customer Loyalty.

BUSINESS PHILOSOPHY
Being here in the same community, the economic terrain of San Pedro College had felt the increasing price of food
and beverages which is not suitable for the average budget of each consumer. As a consumer as well, we can
determine the needs of every consumer in terms of satisfaction and the affordability of the food. We conceptualized
the business for we know that this kind of product is highly in demand by the students and what they really want.

BUSINESS ORGANIZATION
This business, Ace Macaroons is managed by 5 students who are currently studying at San Pedro College and who
are also taking up the subject The Entrepreneurial Mind.
CUSTOMER’S PROFILE

1. Shaina Joy Gotera

BSMLS 2L
Problem: the price of the food is too high.
2. Shiela Rodriguez
BSMLS 2L
Problem: The price so unaffordable
3. Ayezha Avila
BS PSYCHOLOGY 2B
Problem: The food available in the campus is very small for its size
4. Ranee Anne Cabangbang
BS PSYCHOLOGY 2A
Problems: I want a food that could satisfy the taste of the customer
5. Danica Laranas
BS PSYCHOLOGY 2A
Problems: The dessert/snacks available in school is very common, I want something new.
6. Thea Olarte
BSN 2C
Problem: The snack is quite expensive and its serving is very small
7. Harold Villaruz
BSMLS 2J
Problem: The food is not palatable, I think they were just taking into advance of having a profit without
thinking if they satisfied their customers.
8. Christian Tolo
BSMLS 1C
Problem: The food is not worth it for its price and the assigned vendors has and attitude.